Mural is a visual collaboration platform specifically designed to enhance the productivity and effectiveness of go-to-market (GTM) teams. This innovative solution provides an interactive workspace that leverages artificial intelligence to facilitate collaboration, enabling teams to align their strategies around customer needs and drive revenue growth more efficiently. By integrating various tools and methodologies, Mural empowers organizations to foster a culture of creativity and innovation.
The primary target audience for Mural includes marketing, sales, product management, and customer success teams that are focused on developing and executing customer-centric strategies. These teams often face challenges in aligning their efforts and communicating effectively, which can hinder their ability to respond to market demands swiftly. Mural addresses these challenges by offering a platform where teams can visualize their ideas, share insights, and collaborate in real time, regardless of their physical location.
Key features of Mural include customizable templates, sticky notes, and a variety of visual tools that allow users to brainstorm, plan, and execute projects collaboratively. The platform supports integrations with other popular software, enabling seamless workflows and enhancing the overall user experience. Additionally, Mural's AI capabilities assist teams in identifying patterns and insights from their collaborative sessions, further enriching the decision-making process.
The benefits of using Mural extend beyond mere collaboration; organizations that have implemented the platform report significant improvements in team engagement, alignment, and decision-making. According to a 2022 survey, 68% of organizations found that Mural equipped their teams to think creatively and deliver impactful solutions. Furthermore, 64% experienced enhanced alignment and decision-making, while 79% noted an increase in team engagement. These statistics highlight how Mural not only transforms the way teams work together but also contributes to achieving strategic business objectives.
By providing a robust visual collaboration environment, Mural stands out in its category as a solution that not only enhances productivity but also fosters a deeper connection among team members. This unique approach to collaboration enables organizations to adapt quickly to changing market dynamics and customer needs, ultimately driving better outcomes and sustained growth.
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Product Description
Mural is on a mission to help every go-to-market team achieve alignment. With the right tools to collaborate, ideate, and execute customer-centered strategies, organizations can break down the silos that slow success down and get results, faster. Mural offers an intuitive and interactive collaboration space with purpose-built templates, enterprise-grade security, and industry-leading methodologies for the customer-obsessed. GTM teams can come together on an infinite canvas that is flexible and visual to brainstorm ideas, plan project timelines, and execute together quickly. Mural’s Facilitation Superpowers lead to increased engagement from teams, customers, and GTM partners, which transforms every meeting into a co-creation session. Mapping and storyboarding features speed up buy-in and decision making by demonstrating an understanding of customers’ needs and how to meet them. Mural AI can summarize key takeaways from interactions, or suggest new ideas to strategize how to get to ‘yes.’ Out-of-the-box and custom templates make it easy to share best practices to level up every teammate to be customer-obsessed.
Overview by
Christina Bottis