Drift is a human-centric, AI-powered buyer engagement platform.
A platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey.
A platform that not only helps businesses translate conversational data and buyer behavior into deeper customer relationships, more pipeline and revenue, but a platform that completely modernizes the B2B website experience.
Drift was built to transform the B2B buying process, and we continue to innovate as that process changes. Our goal is for your teams to not burn hours moving between disparate systems in order to deliver the best possible customer experience, but to spend more time doing what they do best — building pipeline, closing deals and strengthening customer relationships.
Drift’s Conversation Cloud lets businesses engage with buyers in a personalized way at every stage of their journey — from researching to chatting with sales to post-sales help. It's made up of three core solutions: Conversational Marketing, Conversational Sales, and Conversational Service, all powered by our underlying Conversational AI.
Conversational Marketing connects marketers and website visitors in real-time conversations to surface the right content for visitors, answer their questions, or qualify and convert best-fit buyers through the funnel.
Conversational Sales helps sellers close deals faster by giving them a unified place to get real-time buyer insights, collaborate with teammates, and jumpstart personalized conversations through chat, video, email, or phone.
Conversational Service provides real-time personalized customer care and helps support agents focus on high-priority customers by deflecting low-level issues and empowering customers to answer their own questions.
Redefine what it means to have an online conversation with Drift's enterprise-grade Bionic Chatbots, which leverage AI and your own content to give your buyers the freedom, security, and flexibility to take the conversation wherever they need to go.
Conversational landing pages transform passive browsing into active conversations. Unlike traditional landing pages where your visitors may have questions but don’t have time to wait around for an answer, Drift’s conversational landing pages serve up information relevant to the asset you’re shari...
Transform your web forms into a direct line to your sales pipeline. Fastlane plugs into your website forms to let your target leads jump straight into a live conversation or book a meeting. No more forcing leads to wait for follow-up after filling out a form.
Unlock the full potential of your sales strategy with Drift Prospector. This AI-driven tool accurately forecasts buying signals within your most valued accounts, blending direct engagement, external intent insights, and Salesforce data to map out the buying journey. Equip your sales force with th...
Drift’s Site Concierge delivers multi-faceted digital experiences unique to each website visitor based on their individual interests, intent, and stage. This results in individualized experiences for them, and more quality pipeline for you — all with less effort from your marketing team.
With Drift Analytics & Insights, you get a clear picture of website performance — analyzing which conversational approaches, on which pages, generate your highest-converting leads. And which source and influence the most pipeline and revenue. So you can do more of what works best.
G2 reviews are an important part of the buying process, and we understand the value they provide to both our customers and buyers. To ensure the value is retained, it's important to make certain that reviews are authentic and trustworthy, which is why G2 requires verified methods to write a review and validates the reviewer's identity before approving. G2 validates the reviewers identity with our moderation process that prevents inauthentic reviews, and we strive to collect reviews in a responsible and ethical manner.
"Drift Delivers Real-Time Engagement and Smart Automation"
What do you like best about Drift?
Drift is a great platform and helps to start real conversation with potential customers right when they are most interested. Instead of relying on forms or delayed follow ups, It helps by allowing us to engage people direct on our website through chat, that feels like personal and natural. It has the great automation feature. Chatbot performs the great job of qualifying visitors and routing them to the right person so sales team are able to focus on serious prospects. Review collected by and hosted on G2.com.
What do you dislike about Drift?
As far as nothing for now, I'll recommend this . Review collected by and hosted on G2.com.
What problems is Drift solving and how is that benefiting you?
It is solving problems of sales and marketing like the delay between when someone shows interested and your team actually connects with them. Earlier we were relying on contact form and follow ups by email that often meant missing the moment when lead was most engaged but with the help of Drift , now we are able to chat with customer directly and keep them momentum going on. Review collected by and hosted on G2.com.
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Some new thing that I have been using lately is the calling feature, if any customer gives their contact number I can directly call them, I can also start a quick meeting with them while chatting without any hassle Review collected by and hosted on G2.com.
What do you dislike about Drift?
Customer qualification before adding a sales rep can be slightly improved, rest I think everything is all good till now and I still use it for more than 8 hours a day Review collected by and hosted on G2.com.
What problems is Drift solving and how is that benefiting you?
Drift is providing me a seamless experience with customer reach outs and increases the business multifolds. Review collected by and hosted on G2.com.
At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.
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"Easy way to chat and book meetings with prospects!"
What do you like best about Drift?
I have used drift in 2 diffrent work places and both of which have been easy to access.
It allows prospects to reach out to us with any questions and book meetings when we aren't available.
Drfit also has a feature that allows us to view what companies have been using our websites and what they have been browisng, allowing us to target those companies with specific wording in mind.
If customer support is ever needed from our end they are always quick to respond to our inquiries! Review collected by and hosted on G2.com.
What do you dislike about Drift?
I have used Drift for 4 years and don't have a complaint! Review collected by and hosted on G2.com.
What problems is Drift solving and how is that benefiting you?
As a Bussiness Development Represntative Drift is beneficial when it comes to prospecting. It allows us to view hot acounts that are browsing our products. It also helps us with inbound leads when companies use the chatbot to conversate with us and book a meeting asking for more detailed information! Review collected by and hosted on G2.com.
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I love how conversational Drift feels when talking to a potential prospect. It helps me snag those extra inbound leads each month and provides an easy-to-navigate solution for sales reps to schedule meetings and pre-qualify inbound leads.
I love how it integrates so easily with Gmail as well, which makes it feel much more streamlined and not just one other platform I need to balance in my tech stack. I check Drift every day, and it has been a great resource for me in a challenging sales year! Review collected by and hosted on G2.com.
What do you dislike about Drift?
Sometimes I receive leads that are from another rep's territory, but I suspect that might be more of an organizational issue via Salesforce than a Drift issue. Review collected by and hosted on G2.com.
What problems is Drift solving and how is that benefiting you?
It is helping me get real, qualified inbound leads that help me meet my sales targets each quarter. Review collected by and hosted on G2.com.
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JB
Javier B.
Business Development Representative | Iberia Market
Drift.com is an exceptional platform for conversational marketing, and my experience with it has been overwhelmingly positive. The user interface is intuitive and straightforward, making it easy for anyone to get started. This ease of use is complemented by a seamless implementation process that doesn't require extensive technical knowledge, which is a significant advantage for smaller teams or those without a dedicated IT department.
Customer support is another strong point for Drift. Their support team is responsive and knowledgeable, ensuring that any issues or questions are addressed promptly. This level of support is crucial for maintaining smooth operations and maximizing the platform's potential.
In terms of usage, Drift is highly effective in generating conversations. The frequency of use can vary, but the platform's ability to engage visitors and convert them into leads is impressive. The more you use it, the more you can refine and optimize your interactions, leading to better results over time.
Drift also offers a comprehensive set of features, providing everything you need to manage your conversational marketing efforts efficiently. The number of features available is extensive, catering to various needs from basic chat functions to advanced automation and integrations.
Speaking of integrations, Drift excels in this area as well. The platform integrates smoothly with numerous other tools and systems, enhancing its functionality and making it a versatile addition to your marketing stack.
Overall, Drift.com is a robust and user-friendly solution for any business looking to enhance their customer engagement through conversational marketing. Its ease of use, straightforward implementation, excellent customer support, effective use in generating conversations, extensive features, and seamless integrations make it a top choice in this space. Review collected by and hosted on G2.com.
What do you dislike about Drift?
Firstly, the ease of use can be a double-edged sword. Although the interface is intuitive, the learning curve for mastering all the features can be steep. New users might find it overwhelming to navigate through the extensive functionality without sufficient guidance.
The implementation process, while straightforward for basic setups, can become complicated when integrating with multiple systems. Customizing the platform to fit specific needs might require technical expertise or support, which isn't always readily available.
Customer support, although generally responsive, can sometimes be slow to resolve more complex issues. There have been instances where follow-up on support tickets took longer than expected, which can be frustrating when facing time-sensitive problems.
In terms of frequency of use, the platform can sometimes generate too many low-quality conversations. Filtering out irrelevant interactions to focus on genuine leads requires continuous fine-tuning, which can be time-consuming.
While the number of features is a selling point, it can also be overwhelming. The vast array of options might lead to feature bloat, making it difficult to find and utilize the tools that are most relevant to your needs.
Ease of integration is another area that could use improvement. Although Drift integrates with many popular tools, some integrations are not as seamless as advertised. There can be compatibility issues that require additional troubleshooting, detracting from the overall user experience.
In summary, while Drift.com is a powerful tool for conversational marketing, it has its drawbacks. The steep learning curve, occasional complexities in implementation and integration, inconsistent customer support, and the potential for feature overload are areas where the platform could improve. Balancing these aspects with its strengths can help you decide if Drift is the right fit for your business needs. Review collected by and hosted on G2.com.
What problems is Drift solving and how is that benefiting you?
Drift.com is solving several key problems in the sales process by enabling real-time engagement with website visitors, which helps in capturing and maintaining their interest. By automating lead qualification and providing personalized chat experiences based on visitor behavior and demographics, Drift ensures that sales teams focus on high-quality leads, increasing efficiency and conversion rates. Its seamless integration with various marketing and sales tools fosters better alignment between teams, reducing response times and enhancing customer satisfaction. The platform's detailed analytics and reporting offer valuable insights, allowing for data-driven decisions that refine sales strategies and improve overall performance, ultimately benefiting the entire sales process. Review collected by and hosted on G2.com.
At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.
The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.
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This reviewer was offered a nominal incentive as thanks for completing this review.
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"Very useful as an ADE that handles both inbound and outbound!"
What do you like best about Drift?
I'll break what I like most down into 3 points:
1. I enjoy how easy it is to respond to interested customers and have active pre-discovery calls, this helps shorten my processes for qualifying leads.
2. I like the feature set of the product, ie. theres a prospecting page that shares valuables insights also how easy the implementation process was as well as the integrations with MF Teams and Slack.
3. I like how Drift enables us to better our customer support, A good chunk of our team uses Drift frequently (everyday) and It allows us to better direct leads to our respective business units. Review collected by and hosted on G2.com.
What do you dislike about Drift?
There's not much for me to add for dislikes other than the odd instance of the application crashing and causing issues signing in, it results in leaving customers unanwered. Review collected by and hosted on G2.com.
What problems is Drift solving and how is that benefiting you?
Drift is mainly assisting us in responding to inbound leads with promptness and accuracy. Review collected by and hosted on G2.com.
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As someone who works with Drift every day, I can't speak highly enough about its transformative impact on our customer engagement and sales processes. Drift’s real-time communication capabilities have revolutionized the way we interact with our website visitors, allowing us to provide instant support and convert inquiries into sales in a matter of moments.
The lead qualification feature is a game-changer. Drift’s intelligent chatbots effortlessly handle initial customer interactions, asking the right questions to qualify leads before seamlessly passing them on to our sales team. This automation has not only streamlined our workflow but has also ensured that our sales reps are spending their time on high-value leads.
What truly sets Drift apart is its ability to personalize customer experiences. By analyzing visitor behavior and attributes, we can tailor our interactions to each individual, creating a more engaging and satisfying user experience. This personalization has noticeably increased our engagement rates and customer satisfaction.
Sales acceleration is another significant upside. Drift’s integration with our CRM system means that no lead falls through the cracks, and follow-ups are timely and relevant. This has significantly shortened our sales cycle and driven our revenue growth.
The 24/7 availability of Drift’s chatbots has been invaluable. Our customers can get assistance anytime, day or night, which has improved our customer service reputation and boosted customer loyalty. The detailed analytics and insights provided by Drift allow us to continuously refine our strategies and make data-driven decisions that enhance our overall performance.
Moreover, the seamless integration with other marketing and sales platforms has created a unified approach to customer engagement, making our operations more efficient. The cost savings from automating customer interactions without sacrificing quality have been a significant benefit.
In summary, Drift has been instrumental in nurturing leads, enhancing customer experiences, and driving business growth. It’s an indispensable tool that has streamlined our operations and significantly improved our customer engagement strategy. If you’re looking for a robust platform to elevate your customer interactions, I highly recommend Drift. Review collected by and hosted on G2.com.
What do you dislike about Drift?
1. **Customization**: Enhance chatbot customization options to better match branding and unique business needs.
2. **Reporting**: Provide more advanced and customizable reporting features for deeper insights.
3. **Integration**: Expand integrations with more third-party applications and tools.
4. **User Interface**: Simplify the user interface for an even more intuitive experience.
5. **Pricing**: Offer more flexible pricing plans to cater to smaller businesses.
6. **Mobile Experience**: Improve the mobile app functionality for on-the-go management.
7. **Training Resources**: Increase the availability and quality of training resources and documentation.
8. **Support**: Offer faster and more comprehensive customer support options. Review collected by and hosted on G2.com.
What problems is Drift solving and how is that benefiting you?
Drift solves problems of delayed customer response, lead qualification, and sales inefficiency. By enabling real-time communication and automated chatbots, it ensures instant engagement and efficient lead handling. This benefits me by streamlining customer interactions, improving conversion rates, and accelerating the sales process. Drift’s personalization and 24/7 support enhance customer satisfaction, while detailed analytics provide valuable insights for data-driven decisions, ultimately driving business growth and efficiency. Review collected by and hosted on G2.com.
The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.
Validated through Google using a business email account
This reviewer was offered a nominal incentive as thanks for completing this review.
Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.
I'm an SDR in the Cybersecurity space using drift everyday. What I love about Drift is getting real time interactions with potentail customers where I can chat live with them or have a Bot book a meeting for me while I'm busy. Even if I recieve simple notifications indicating there could be some interest, I now know what accounts to start reaching out to! It's super easy to use and straight forward. Highly recommend large orgs with large sales team to give it a try. Review collected by and hosted on G2.com.
What do you dislike about Drift?
One complaint is, some times I have the bot book a meeting for me that isn't aligned to my territory. Review collected by and hosted on G2.com.
What problems is Drift solving and how is that benefiting you?
As of late my lead flow has died down and Drift helps me figure out who are the warmest prospects to start outbounding into. Review collected by and hosted on G2.com.
The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.
Validated through Google using a business email account
This reviewer was offered a nominal incentive as thanks for completing this review.
Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.
I've been using drift for 3 years now. There are two main parts to Drifts platform that I leverage, the chat bot & the prospector dashboard.
Chat bot: In the time that I've been using drift, dramatic improvements have been made to the fluidity and functionality of the chat. It's handy integrations to CRMs makes it quick to look up a persons background information, plus the link to their website is immediately helps to understand who you are speaking to quickly.
Prospector Dashboard: Very accurate way of tracking who is on your website, and what they are looking for. There are filters to narrow down to territories or countries and side tabs to expand the view and gain further insights. Compared to other tracking technology, I find drift to be very accurate and fast at alerting me to when a prospect is on our website.
Highly usefull tool for maximzing inbounds and fueling outbounds. Review collected by and hosted on G2.com.
What do you dislike about Drift?
The prospector dashboard is occasionally glitchy as in the pop up window expanded view does not always load. Review collected by and hosted on G2.com.
What problems is Drift solving and how is that benefiting you?
Drift enables us to engage in a fast and smooth way with visitors when they come to our site. This coupled with the insights on website visits help to prioritise targeting and speed up the process to book a discovery meeting. Review collected by and hosted on G2.com.
The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.
Validated through Google using a business email account
This reviewer was offered a nominal incentive as thanks for completing this review.
Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.
I love how Drift seamlessly allows for customers to get connected within seconds. The world of sales and information is all about the "now." If customers find themselves looking for information, they want it NOW. Luckily with Drift, you can make that experience both pleasant but also streamlined through the AI chatbot, but also once connected, prompts allow of converstations to flow naturally, while also highlighting key information about the customer. Drift has truly revolutionized how customer experience should be in this digital era. Review collected by and hosted on G2.com.
What do you dislike about Drift?
Drift for my organization can sometimes have parameters which can be pointless for enterprise size companies. For example, customer is automatically given a meeting, but that is not a customer that I cover. I wonder if Drift can have more logic built into it to allow for customers to be routed to right coverage team when it comes to the meeting step. Review collected by and hosted on G2.com.
What problems is Drift solving and how is that benefiting you?
Getting people in touch with their right service need. It feels good knowing that Drift can prevent potential hot leads, and current customers from being lost in the void. Review collected by and hosted on G2.com.
The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.
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This reviewer was offered a nominal incentive as thanks for completing this review.
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