Prenume Nume prenume_nume@outlook.

com

Executive Leader - Marketing, Sales & Operations telefon

Bucharest, Romania

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Accomplished professional with a proven track record of delivering consistent business growth and profitable business results, offering
+15 years of commercial expertise mainly in a direct sales company. Solid sales and marketing foundation enriched with 360 degrees
overview and general management approach.
I am a results-oriented leader, who enjoys the challenges of complex cross-functional projects, employing sound critical thinking
combined with building trustful and long-term relationships. I am committed to achieving top-quality performance and delivering top-
notch customer service through inspiring, motivating and empowering team-members to leverage their skills.
My purpose is to contribute to the people's well-being by offering them smart and sustainable solutions to lead a longer and happier life.

CAREER HISTORY AREAS OF EXPERTISE

Role Business Administration
Company
Commercial management
11/2018 – Present
description
Marketing Strategy Consultative Sales
Role
Company P&L Management Process Improvement
07/2012 – 01/2018
description Brand Management Product Management

Role
Company CERTIFICATES
06/2008 – 07/2012
Retail Sales management (01/2019)
LinkedIn
Role
Company Selling into Industries: Retail and Consumer Products
(09/2018)
03/2004 – 06/2008 LinkedIn

Role Body Language for Leaders (07/2018)

LinkedIn
Company
08/2002 – 03/2004 Digital Transformation (07/2018)
LimkedIn
Different Management positions
Project Management Foundations: Stakehoders (05/2018)
Company LinkedIn
07/1998 – 08/2002
Digital PR Workshop (10/2016 – 11/2016)
Victor Kapra & Naked PR

TRANSFERABLE SKILLS Efficient sales for your business (07/2014)

Lorand Soares Szas

“Brandactivity” Seminar (11/2005)

Leadership Leader Foundation

"Marketing & Branding” Seminar

People Management & Development Strategic Planning & Execution ProjectBrandient
Management
Analytical Skills

Decision making
LANGUAGES
Romanian
English
Native or Bilingual Proficiency Full Professional Proficiency
Problem solving Communication skills Interpersonal skills Negotiation
Digital marketing German
Elementary Proficiency

EDUCATION
International Business and Economics - BCA
Academy of Economic Studies, Bucharest
 11/2018 – Present Role Company
Key Accomplishments:
Project management of a large 4-years frame agreement wih CNAIR. Cultivating provider&client relationships.
Participating in quality management system audit as per ISO 9001.

07/2012 – 01/2018
Role Company
Managed the local business of EUR 5 mil business, increased revenues and assured business profitability. Lead, mentored and
coached a team of 10 direct reporting subordinates (Brand Directors, Customer Care, Sales Support, Marketing,
Accounting, IT, Logistic and Warehouse, Training, Legal). Accountable for P&L. Collaborated on strategic roadmaps.
Orchestrated the optimisation of the resources and processes within organization. Directed smooth and effective implementation
of corporate strategies. Identified new business opportunities, negotiated and engaged strategic business relationships and
partnerships. Fostered and cultivated a culture that ensured the customer is at the core of the business decisions and actions.

Key Accomplishments:

 Within two years, gained profitability: 2014 (+EUR 10k), 2015 (+EUR 52K), 2016 (EUR + 88k)
 Decreased administrative costs and streamlined processes (reduced headcount from 70 to 40 in 2012 - 2015 and restructured
the organizational chart in 2016 – 2017),
 Initiated and coordinated implementation of NAV in 2015 – 2017 replacing an obsolete IT system
 Revamped the working environment and meeting halls in line with a limited budget
 Orchestrated execution of a successful new sales model that generated new customers and 20% of total sales in 2013
 Grew revenue by 20% in 2016 versus 2015 by cost-efficiency approach combined with motivation and engagement of team
members
 Enhanced online presence - conceptualized and launched a new digital platform and the e-shop (2016 – 2017)

06/2008 – 07/2012
Role Company
Set up the commercial strategy in all Brand Divisions at the national level. Oversaw the Sales, Marketing and Education
functions (1 Marketing Manager, 2 Brand Managers, 7 Sales Managers, 1 Education Manager). Participated actively in
sales & marketing activities, including regular visits to local offices in the country meeting sales agents and clients in order to
stay connected with and understand the market needs and implement appropriate actions. Organized Sales
Conferences, trainings and other marketing events facilitating people development and boosting their engagement towards
achieving the company goals.

Key Accomplishments:

 Attained consistent development by creating and implementing tailored training programs at the national level
 Enhanced customer satisfaction through customer loyalty programs
 Building a cross-functional cooperation between sales division and other departments, supporting business growth

03/2004 – 06/2008
Role Company
Guided the biggest sales division of the company, +1500 sales representatives all over the country, with 60%
contribution in total turnover of the company. Directed a team of 7 regional sales directors. Accountable for the sales division’s
budget fulfilment. Product management duties - monitoring inventories, decreasing stocks of slow moving products, running
promotional campaigns, launching new products. Follow up on promotional sales and marketing activities, assessed their impact
on the business.
Key Accomplishments:

 Exceeded the annual sales targets: 2006 – EUR 14 mil sales, 2007 – EUR 17 mil sales, 2008 – EUR 18 mil sales
 Accelerated sales results by building a strong team of sales directors and better coverage of the whole country through
opening local offices

WHAT MATTERS TO ME
I am a person passionate about making a positive difference in people’s life. As a team driver, I dedicate myself to creating
meaningful value and a culture of trust and respect. I lead through example and constructive motivation, with the staunch belief that
empowered team-members and strong teams lie at the heart of improved business performance.
In my opinion, each experience in life is a learning experience. Never stop learning and always seeking to improve myself. Open to
new ideas and innovations that drive sustainable progress.
Ethical standards are fundamental in my daily work, as I truly believe that consistent business results rely on authentic values.
On daily basis, I invest my time and energy in raising up two wonderful daughters, delivering exceptional results, devising business
strategy and mentoring and coaching my team.
My life philosophy “Life is about accepting the challenges along the way, choosing to keep moving forward, and savouring the journey.”

OTHER Roy T. Bennett, “The Light in the Heart”

 Computer literate – Microsoft Office package
 Driving licence – B category
 Open to travelling and relocation