Role Description:
Position: Sales Officer Trainee
Business Unit/ Retail
Function :
About the
Organization: Berger Paints is the second largest paints company in India and one of the top 5
paint companies in Asia. It is headquartered in Kolkata, with 16 strategically
located manufacturing units across India (including the subsidiaries), 2 in Nepal,
1 each in Poland and Russia and about 162 stock points. The company also has
an international presence in 4 countries (Nepal, Bangladesh, Poland and Russia).
With employee strength of above 3000 and a countrywide distribution network
of 25,000+ dealers, Berger is acclaimed as a game changer in the sector with a
vibrant portfolio of paints and tailor-made customer services in every paint
segment.
Purpose of Role: The Sales Officer Trainee is a key member of the retail sales team to drive value
and volume in the allocated market place.
Reporting to: Depot Manager (ASM) and SS (Sales Supervisor)
Key
accountabilities: Drives volume and value targets in the Area/Geography
• Achieving volume and value sales target for Area/Geography
• Operation of trade schemes in retail as per approval
• Identify and target new dealers(dealer Communication based on new and
existing dealer)
• Executing Marketing and Growth initiatives among good, average, and
poor dealers based on stock, resources and customer footfall
Market place execution
• Ensure color bank availability and functioning across retail market
• Successful Placement of New Product at all Dealer points and new product
detailing and demo
• Merchandising activity ( poster/in-shop branding/product visibility ,
display boards placed) for desired products
Painter Management
• Painter engagement
Dealer Management
• Awareness of upcoming opportunities for dealers and how to tap them
effectively
• Channel market intelligence and competition info from the market.
• Effective complaint handling
• Planning of monthly targets for the dealers and painters, competition
painter mapping
• Controlling ODOS
Behavioral This role requires demonstration of the following competencies at the indicated
Competencies: level of proficiency.
Proficiency Level
Not Nascent Developing Proficient Mature Role
required Model
Strategic
Orientation
Strategic orientation is the ability to link the long range vision of indigenous
self-determination to daily work, ranging from a simple understanding to a
sophisticated awareness of the full impact of thinking and actions.
Driving
Change &
Innovation
Change deals with things known to the organization and is about applying
existing knowledge , innovation deals with the unknown and is about
exploring new ways to make your company profitable.
Task
Orientation
Task orientation means focusing on and devoted to completing certain tasks,
especially those that contribute to the success of a larger project or job.
Analyse
&Problem
Solving
The ability to handle difficult or unexpected situations in the workplace as
well as complex business challenges through analyzing the problem and there
by arriving at a solution
Team
Leadership
Team leader is someone who provides guidance, instruction, direction and
leadership to a group of individuals for the purpose of achieving a common
goal.
Requirements:
Educational Graduation in any stream
Qualification MBA in Sales & Marketing
Language Full working proficiency in Hindi, English and local language
