By Brenna Lyons, guest blogger from EPIC (Electronic Publishing Internet Coalition) A lot of readers state that e-books should be sold for pennies, “because the money preparing the book was already spent on the print release and there is no physical printing and shipping involved.” In their mindset, that means there are no additional costs to preparing the e-book for sale, and therefore, a book should cost little or nothing in e-book. There are a lot of holes in this theory. For one thing, not all publishing ventures produce the print version first. Most indie presses either produce the e-book version first or the two concurrently. Even in NY conglomerate, lines like Carina Press and Spice Briefs (both Harlequin ventures) produce only the e-book version. If there is print, it will come later. That means the costs of producing the book fall solely or primarily on the -ebook version. Assuming the print version was indeed produced first, this line of thought disregards the fact t...