On day #3 of the blog book tour for Ripple's Effect , I thought it would be interesting to show some of the behind-the-scenes planning of "collateral assets" used to promote a title, as well as how "branded" products are created. There is more to what meets the reader's eye than what they see when they open the covers of a book. Lots more is going on behind the scenes to support the successful launch of a new pu blication ! Sarah Seward is the talented graphic artist who uses the artwork developed by the illustrators in creative ways on other company products. For example, she created the moving carousel on the Little Pickle Press website . She is also one of the talents behind the free lesson plans we talked about in a previous post , in which she embellishes the projects with images from each picture book. Here is the lesson plan for Ripple's Effect . But there's more. Even after the book is in print, the job of the publisher in...