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Diwali is incomplete without diyas, mithai, and that one family member who brings the real fire 👀 So, we turned everyone’s favourite family characters into matchboxes you’ll want to collect. Meet The Lit Parivaar by ITC Limited Dazzle and Zepto. Dropping 23rd October on Zepto 🔥
Zepto reposted this
My family has enough drama already. Zepto just sent me the matchboxes to match the energy. 💀 Bhadkao Bua. Pareshan Padosan. Badbola Bhai. Boom Baap. Baddie Behen. 😭😂 No, I’m not introducing you to my relatives. I’m introducing you to the LIT Parivaar - the limited-edition Vibe Matches collection by Zepto × Dazzle Match Sticks! And honestly? I WAS NOT READY FOR THIS. Yesterday, I opened the box and the only thing I could say was… “WHAAATTT?! WOW!!!” 🤯 The packaging? CRAZY. The concept? GENIUS. The characters? WAY TOO RELATABLE. From Bhadkao Bua to Pareshan Padosan, every matchbox has its own personality. Someone at Zepto really sat down and thought, “Let's turn every Indian family's group chat into a matchbox collection.” AND THEY NAILED IT. 🤌🏻 And here's the thing: I LOVE collecting unique things. So, naturally, this little box of madness has officially earned a place in my collection. But wait, Zepto wasn't done winning brownie points just yet! The package also included a personal note from Chandan Mendiratta, Chief Brand Officer at Zepto. 💜 A quirky product, crazy packaging AND a thoughtful note? Now that's how you make someone feel special! Because there's a difference between sending someone a product and creating an experience they'll actually remember. And this one? I’m going to be talking about it for a WHILE. Plot twist: I'm not even the only one obsessed. 😂 My brother is already waiting for me to come home this Diwali because he desperately wants this box of matches. Zepto, you've officially turned MATCHBOXES into something people want to collect, talk about, and fight their siblings over. Thank you for this crazy little surprise and for reminding me that sometimes, it's the smallest details that create the biggest smiles. 💜 P.S. Zepto, you didn't just send me Vibe Matches. You LIT up my entire family's mood!
Kolkata was busy hopping pandals, clicking pictures and soaking in all the Pujor gondho, adda aar anondo ✨ And right in the middle of all that festive madness, we set up a little beauty pit stop with Blue Heaven Cosmetics For the ones whose makeup needed a refresh, whose pictures weren't done yet, and whose Pujo plans were far from over. Because the night is young, the pandals are many, and there's always time for one last touch up 💄🤭
Ahmedabad during Navratri is all about chaniya cholis, kediyus, perfect garba steps and dancing till your feet say 'bas karr haveyyy' 💃💃💃 But between getting late, sweating through those garba rounds and makeup that just won’t stay put, a little touch-up can go a long way 🤭 So, we teamed up with VEGA and Hilary Rhoda Cosmetics to set up a little glam pit stop where people could fix their hair, touch up their makeup and get ready to get back to the garba ground and click amazing photos. Because the garba must go on, and the glam must stay on! 💜
Zepto reposted this
"The more you use me, the shorter I get." By now, we've all seen Zepto building the hype. And most of you guessed it wrong (yes, I have read the comments, broo). Candles? Agarbatti? Nope. 😏 It's matches. 🔥 I got the limited edition LIT परिवार by Zepto x ITC Limited Dazzle. 5 matchboxes, 5 personalities, and it is so so cuteee. I mean, ughh!! 😭 I wish I could relive the opening and see it for the first time again. I got the whole family, but I'm giving myself the Baddie Behen (log disagree karenge ofcc). Her box says: "She's got the look, the attitude, and enough main character energy for the entire family. From Papa's kurta to Bua's jewelry, no fit escapes her approval, because on Diwali, looking good may be personal, but making the family look good is her responsibility." Ye bilkul sach hai. My mom and I do this very well. 💅 I love whatever Zepto is doing and I'm in for every bit of it. I'm literally going to save the whole set as a collectible. So tell me, which one are you?👀 Chandan Mendiratta, Aditi Parmar, Zepto, Rohan Ralli, Adrija De, Arun M, Priyamvada Rathi, Anushka Shrivastava, Nilesh Agrawal
our fan club is looking a little different in kolkata 😉💜 durga puja means pandal hopping, lots of walking, and a whole lot of festive energy, so we set up a little pit stop with Longway India where you can take a breather, sit back, and enjoy some cool breeze before heading to the next pandal. the only thing that should be non-stop this pujo is the pandal hopping ✨
Zepto reposted this
Everyone - please continue to hop pandals because you dont know who's waiting for you in the next one You know about the famous quote - "You miss 100% of the shots you don't take". That's what this copy hints at. It translates to "what if your crush is at the next pandal, who knows?" We executed this outdoor in Kolkata just in time for Durga Pujo. Thanks to the good folks at Joy Skincare (RSH Global) who made it possible for everyone to stay fresh and be ready to bump into their crushes Hussain Hazrat, Mehak Kothari, Anirudh Agarwal, Arindom Chakraborty And the A-team that does their copy, design and execution magic Niraj Lalwani, Rahul Chandra, Nikhil Chaphale, Vibha Ravichandran, Hrishikesh Rajasekharan, Kaveena M D, Sneha Shaji, Bhautik Popat, Ishan Chawla, Mahesh Sharma
Zepto reposted this
Its not a thali, its a flyer :) Thanks to the good folks at Dabur India Limited (Real juices) for adding their touch Anshul Jaiswal, Prateek Batham, Ghazala Ali, Pratyush Gupta, Ziaul Hasan, Kartikey Vij, Smerth Khanna To everyone celebrating the Navratri. Asthami Tithi begins tomorrow. Happy Ashtami 🙏
This Dussehra, Ravan is the one getting played 👀 We brought Ravana Rush to Zepto, where you get 10 seconds to take him on and unlock coupons from Pujashree Products Global Private Limited, Panda's Box, Slovic Fitness, Red Bull, ORIGAMI CELLULO PRIVATE LIMITED and McCain Foods. Give it a go: https://lnkd.in/gzjQWDA6