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Best Marketing Automation Software with B2C Capabilities

Below are the top-rated Marketing Automation Software with B2C capabilities, as verified by G2’s Research team. Real users have identified B2C as an important function of Marketing Automation Software. Compare different products that offer this feature so you can decide which is best for your business needs.
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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114 Listings in Marketing Automation Available
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    G2 Score
ActiveCampaign
(14,450)4.5 out of 5
Optimized for quick response
View top Consulting Services for ActiveCampaign
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DealsSpecial offer!
15% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ActiveCampaign is the autonomous marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing the

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 92% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ActiveCampaign Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,781
    Automation
    1,647
    Automations
    1,305
    Automation Features
    1,175
    Features
    1,170
    Cons
    Learning Curve
    818
    Missing Features
    724
    Expensive
    653
    Limited Features
    551
    Not Intuitive
    475
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ActiveCampaign features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    7.9
    Customization
    Average: 8.4
    8.4
    Performance and Reliability
    Average: 8.7
    8.1
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ActiveCampaign
    Company Website
    Year Founded
    2003
    HQ Location
    Chicago, IL
    Twitter
    @ActiveCampaign
    13,266 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    860 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ActiveCampaign is the autonomous marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing the

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 92% Small-Business
  • 7% Mid-Market
ActiveCampaign Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,781
Automation
1,647
Automations
1,305
Automation Features
1,175
Features
1,170
Cons
Learning Curve
818
Missing Features
724
Expensive
653
Limited Features
551
Not Intuitive
475
View All Pros and Cons
ActiveCampaign features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
7.9
Customization
Average: 8.4
8.4
Performance and Reliability
Average: 8.7
8.1
Workflow Capability
Average: 8.5
Seller Details
Seller
ActiveCampaign
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,266 Twitter followers
LinkedIn® Page
www.linkedin.com
860 employees on LinkedIn®
Dotdigital
(1,103)4.4 out of 5
Optimized for quick response
7th Easiest To Use in Marketing Automation software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigit

    Users
    • Marketing Manager
    • Marketing Executive
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 45% Mid-Market
    • 41% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Dotdigital Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    289
    Customer Support
    254
    Helpful
    214
    Email Marketing
    154
    Features
    153
    Cons
    Missing Features
    95
    Learning Curve
    68
    Limited Features
    67
    Limitations
    53
    Limited Customization
    38
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Dotdigital features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 8.9
    8.0
    Customization
    Average: 8.4
    8.8
    Performance and Reliability
    Average: 8.7
    8.2
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Dotdigital
    Company Website
    Year Founded
    1999
    HQ Location
    London Bridge, London
    Twitter
    @dotdigital
    16,134 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    484 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigit

Users
  • Marketing Manager
  • Marketing Executive
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 45% Mid-Market
  • 41% Small-Business
Dotdigital Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
289
Customer Support
254
Helpful
214
Email Marketing
154
Features
153
Cons
Missing Features
95
Learning Curve
68
Limited Features
67
Limitations
53
Limited Customization
38
View All Pros and Cons
Dotdigital features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.9
8.0
Customization
Average: 8.4
8.8
Performance and Reliability
Average: 8.7
8.2
Workflow Capability
Average: 8.5
Seller Details
Seller
Dotdigital
Company Website
Year Founded
1999
HQ Location
London Bridge, London
Twitter
@dotdigital
16,134 Twitter followers
LinkedIn® Page
www.linkedin.com
484 employees on LinkedIn®

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Intuit Mailchimp All-in-One Marketing Platform
(5,354)4.4 out of 5
Optimized for quick response
13th Easiest To Use in Marketing Automation software
View top Consulting Services for Intuit Mailchimp All-in-One Marketing Platform
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 72% Small-Business
    • 20% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Mailchimp is a marketing platform that offers features for creating campaigns, managing audiences, and tracking performance.
    • Reviewers frequently mention the ease of use, the range of templates, and the clear analytics dashboard as key benefits of using Mailchimp.
    • Reviewers mentioned that some of the more advanced features can feel limited, the pricing becomes less competitive as you scale up, and the customer support can be inconsistent.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Intuit Mailchimp All-in-One Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    211
    Email Marketing
    161
    Email Management
    113
    Features
    103
    Easy Creation
    99
    Cons
    Expensive
    61
    Limited Features
    46
    Missing Features
    43
    Learning Curve
    42
    Limited Customization
    34
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Intuit Mailchimp All-in-One Marketing Platform features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    8.3
    Customization
    Average: 8.4
    8.9
    Performance and Reliability
    Average: 8.7
    8.4
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Intuit Mailchimp
    Company Website
    Year Founded
    2001
    HQ Location
    Atlanta, GA
    Twitter
    @MailChimp
    244,001 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,695 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 72% Small-Business
  • 20% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Mailchimp is a marketing platform that offers features for creating campaigns, managing audiences, and tracking performance.
  • Reviewers frequently mention the ease of use, the range of templates, and the clear analytics dashboard as key benefits of using Mailchimp.
  • Reviewers mentioned that some of the more advanced features can feel limited, the pricing becomes less competitive as you scale up, and the customer support can be inconsistent.
Intuit Mailchimp All-in-One Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
211
Email Marketing
161
Email Management
113
Features
103
Easy Creation
99
Cons
Expensive
61
Limited Features
46
Missing Features
43
Learning Curve
42
Limited Customization
34
View All Pros and Cons
Intuit Mailchimp All-in-One Marketing Platform features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
8.3
Customization
Average: 8.4
8.9
Performance and Reliability
Average: 8.7
8.4
Workflow Capability
Average: 8.5
Seller Details
Seller
Intuit Mailchimp
Company Website
Year Founded
2001
HQ Location
Atlanta, GA
Twitter
@MailChimp
244,001 Twitter followers
LinkedIn® Page
www.linkedin.com
1,695 employees on LinkedIn®
Customer.io
(628)4.4 out of 5
Optimized for quick response
View top Consulting Services for Customer.io
Save to My Lists
Entry Level Price:Starting at $100.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meani

    Users
    • CEO
    • Product Manager
    Industries
    • Computer Software
    • Financial Services
    Market Segment
    • 59% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Customer.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    173
    Customer Support
    113
    Helpful
    113
    Automation
    112
    Features
    94
    Cons
    Learning Curve
    71
    Missing Features
    66
    Limited Features
    47
    Campaign Issues
    40
    Segmentation Issues
    32
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Customer.io features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
    8.3
    Customization
    Average: 8.4
    8.8
    Performance and Reliability
    Average: 8.7
    8.6
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Customer.io
    Company Website
    Year Founded
    2012
    HQ Location
    Portland, OR
    Twitter
    @CustomerIO
    4,883 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    443 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meani

Users
  • CEO
  • Product Manager
Industries
  • Computer Software
  • Financial Services
Market Segment
  • 59% Small-Business
  • 36% Mid-Market
Customer.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
173
Customer Support
113
Helpful
113
Automation
112
Features
94
Cons
Learning Curve
71
Missing Features
66
Limited Features
47
Campaign Issues
40
Segmentation Issues
32
View All Pros and Cons
Customer.io features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
8.3
Customization
Average: 8.4
8.8
Performance and Reliability
Average: 8.7
8.6
Workflow Capability
Average: 8.5
Seller Details
Seller
Customer.io
Company Website
Year Founded
2012
HQ Location
Portland, OR
Twitter
@CustomerIO
4,883 Twitter followers
LinkedIn® Page
www.linkedin.com
443 employees on LinkedIn®
Omnisend
(1,055)4.6 out of 5
Optimized for quick response
5th Easiest To Use in Marketing Automation software
View top Consulting Services for Omnisend
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best w

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 91% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Omnisend Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    85
    Customer Support
    63
    Helpful
    58
    Automation
    55
    Email Marketing
    42
    Cons
    Missing Features
    31
    Limited Features
    21
    Limited Customization
    18
    Expensive
    16
    Email Limitations
    14
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Omnisend features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 8.9
    8.5
    Customization
    Average: 8.4
    9.1
    Performance and Reliability
    Average: 8.7
    8.9
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Omnisend
    Company Website
    Year Founded
    2014
    HQ Location
    Vilnius, Lithuania
    Twitter
    @omnisend
    3,835 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    250 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best w

Users
  • Owner
  • CEO
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 91% Small-Business
  • 7% Mid-Market
Omnisend Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
85
Customer Support
63
Helpful
58
Automation
55
Email Marketing
42
Cons
Missing Features
31
Limited Features
21
Limited Customization
18
Expensive
16
Email Limitations
14
View All Pros and Cons
Omnisend features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.9
8.5
Customization
Average: 8.4
9.1
Performance and Reliability
Average: 8.7
8.9
Workflow Capability
Average: 8.5
Seller Details
Seller
Omnisend
Company Website
Year Founded
2014
HQ Location
Vilnius, Lithuania
Twitter
@omnisend
3,835 Twitter followers
LinkedIn® Page
www.linkedin.com
250 employees on LinkedIn®
Netcore Cloud Customer Engagement Platform
(540)4.5 out of 5
Optimized for quick response
10th Easiest To Use in Marketing Automation software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 48% Mid-Market
    • 35% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Netcore Cloud Customer Engagement Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    173
    Customer Support
    137
    Helpful
    128
    Customer Engagement
    120
    Features
    116
    Cons
    Missing Features
    51
    Slow Performance
    38
    Learning Curve
    37
    Slow Loading
    36
    Limited Features
    35
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Netcore Cloud Customer Engagement Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    8.5
    Customization
    Average: 8.4
    8.5
    Performance and Reliability
    Average: 8.7
    8.5
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Netcore Cloud
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,848 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,262 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Insurance
Market Segment
  • 48% Mid-Market
  • 35% Enterprise
Netcore Cloud Customer Engagement Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
173
Customer Support
137
Helpful
128
Customer Engagement
120
Features
116
Cons
Missing Features
51
Slow Performance
38
Learning Curve
37
Slow Loading
36
Limited Features
35
View All Pros and Cons
Netcore Cloud Customer Engagement Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
8.5
Customization
Average: 8.4
8.5
Performance and Reliability
Average: 8.7
8.5
Workflow Capability
Average: 8.5
Seller Details
Seller
Netcore Cloud
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,848 Twitter followers
LinkedIn® Page
www.linkedin.com
1,262 employees on LinkedIn®
Adobe Marketo Engage
(3,009)4.1 out of 5
Optimized for quick response
View top Consulting Services for Adobe Marketo Engage
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attrac

    Users
    • Marketing Manager
    • Marketing Operations Manager
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 54% Mid-Market
    • 25% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Adobe Marketo Engage is a platform that provides tools for digital marketing, including automation, personalization, dynamic content features, multichannel support, and integration with CRM systems like Salesforce.
    • Reviewers frequently mention the platform's intuitive tools, advanced automation and personalization features, seamless integration with existing CRMs, and the invaluable multichannel campaign and segmentation features for enhancing marketing automation tasks.
    • Users experienced a steep learning curve, especially for newcomers, and found the cost to be somewhat high, they also reported that the reporting features are not the strongest, leading some to rely on third-party tools.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Adobe Marketo Engage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    145
    Automation
    132
    Marketing Automation
    104
    Features
    97
    Integrations
    92
    Cons
    Learning Curve
    129
    Steep Learning Curve
    94
    Expensive
    77
    Not Intuitive
    67
    Complexity
    53
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Adobe Marketo Engage features and usability ratings that predict user satisfaction
    7.7
    Has the product been a good partner in doing business?
    Average: 8.9
    7.7
    Customization
    Average: 8.4
    7.7
    Performance and Reliability
    Average: 8.7
    7.9
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    973,228 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,094 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attrac

Users
  • Marketing Manager
  • Marketing Operations Manager
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 54% Mid-Market
  • 25% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Adobe Marketo Engage is a platform that provides tools for digital marketing, including automation, personalization, dynamic content features, multichannel support, and integration with CRM systems like Salesforce.
  • Reviewers frequently mention the platform's intuitive tools, advanced automation and personalization features, seamless integration with existing CRMs, and the invaluable multichannel campaign and segmentation features for enhancing marketing automation tasks.
  • Users experienced a steep learning curve, especially for newcomers, and found the cost to be somewhat high, they also reported that the reporting features are not the strongest, leading some to rely on third-party tools.
Adobe Marketo Engage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
145
Automation
132
Marketing Automation
104
Features
97
Integrations
92
Cons
Learning Curve
129
Steep Learning Curve
94
Expensive
77
Not Intuitive
67
Complexity
53
View All Pros and Cons
Adobe Marketo Engage features and usability ratings that predict user satisfaction
7.7
Has the product been a good partner in doing business?
Average: 8.9
7.7
Customization
Average: 8.4
7.7
Performance and Reliability
Average: 8.7
7.9
Workflow Capability
Average: 8.5
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
973,228 Twitter followers
LinkedIn® Page
www.linkedin.com
41,094 employees on LinkedIn®
Iterable
(700)4.4 out of 5
Optimized for quick response
View top Consulting Services for Iterable
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Iterable is an AI-powered customer communication platform built for moments-based marketing. By combining real-time behavioral data with intelligent automation, Iterable empowers brands to deliver per

    Users
    • Email Marketing Manager
    • Lifecycle Marketing Manager
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 54% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Iterable Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    145
    Customer Support
    101
    Intuitive
    84
    Helpful
    83
    Features
    58
    Cons
    Missing Features
    75
    Learning Curve
    60
    Inadequate Reporting
    33
    Limited Features
    33
    Not Intuitive
    32
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Iterable features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    8.1
    Customization
    Average: 8.4
    8.3
    Performance and Reliability
    Average: 8.7
    8.4
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Iterable
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @Iterable
    2,610 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    856 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Iterable is an AI-powered customer communication platform built for moments-based marketing. By combining real-time behavioral data with intelligent automation, Iterable empowers brands to deliver per

Users
  • Email Marketing Manager
  • Lifecycle Marketing Manager
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 54% Mid-Market
  • 28% Small-Business
Iterable Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
145
Customer Support
101
Intuitive
84
Helpful
83
Features
58
Cons
Missing Features
75
Learning Curve
60
Inadequate Reporting
33
Limited Features
33
Not Intuitive
32
View All Pros and Cons
Iterable features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
8.1
Customization
Average: 8.4
8.3
Performance and Reliability
Average: 8.7
8.4
Workflow Capability
Average: 8.5
Seller Details
Seller
Iterable
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@Iterable
2,610 Twitter followers
LinkedIn® Page
www.linkedin.com
856 employees on LinkedIn®
EngageBay All-in-One Suite
(546)4.7 out of 5
4th Easiest To Use in Marketing Automation software
Save to My Lists
DealsSpecial offer!
30% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer support from a single, unified platform. Trusted by over 150,000 companies worldwide, EngageBay en

    Users
    • CEO
    • Marketing Manager
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 65% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • EngageBay All-in-One Suite Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    182
    Customer Support
    136
    Features
    126
    Automation
    101
    Affordable
    94
    Cons
    Missing Features
    82
    Limited Features
    51
    Limited Customization
    34
    Learning Curve
    33
    Reporting Issues
    33
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • EngageBay All-in-One Suite features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 8.9
    8.8
    Customization
    Average: 8.4
    9.2
    Performance and Reliability
    Average: 8.7
    9.0
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    EngageBay Inc
    Year Founded
    2018
    HQ Location
    Wilmington, Delaware
    Twitter
    @engagebay
    17,050 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    60 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer support from a single, unified platform. Trusted by over 150,000 companies worldwide, EngageBay en

Users
  • CEO
  • Marketing Manager
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 65% Small-Business
  • 32% Mid-Market
EngageBay All-in-One Suite Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
182
Customer Support
136
Features
126
Automation
101
Affordable
94
Cons
Missing Features
82
Limited Features
51
Limited Customization
34
Learning Curve
33
Reporting Issues
33
View All Pros and Cons
EngageBay All-in-One Suite features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 8.9
8.8
Customization
Average: 8.4
9.2
Performance and Reliability
Average: 8.7
9.0
Workflow Capability
Average: 8.5
Seller Details
Seller
EngageBay Inc
Year Founded
2018
HQ Location
Wilmington, Delaware
Twitter
@engagebay
17,050 Twitter followers
LinkedIn® Page
www.linkedin.com
60 employees on LinkedIn®
Bloomreach
(698)4.6 out of 5
Optimized for quick response
View top Consulting Services for Bloomreach
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

    Users
    • CRM Manager
    • Data Analyst
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 50% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bloomreach is a program that leverages customer experience using Loomi AI for email or content creation, consolidates marketing details or products, and amplifies search operations.
    • Users like Bloomreach's robust data center that pulls details from diverse scopes to generate accurate customer profiles, its ability to personalize content for solid engagement, and its primary approach for searching and product discovery.
    • Users mentioned that Bloomreach requires over skilled personnel, has a demanding setup process, and some AI features are overwhelming and need extensive orientation, also the templates are inflexible and hard to edit.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Bloomreach Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    91
    Customer Support
    84
    Helpful
    83
    Features
    82
    Customer Engagement
    60
    Cons
    Learning Curve
    74
    Limited Features
    52
    Learning Difficulty
    51
    Missing Features
    47
    Difficult Learning
    37
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Bloomreach features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    8.6
    Customization
    Average: 8.4
    8.8
    Performance and Reliability
    Average: 8.7
    8.6
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Bloomreach
    Company Website
    Year Founded
    2009
    HQ Location
    Mountain View, CA
    Twitter
    @bloomreach_tm
    10,501 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,095 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

Users
  • CRM Manager
  • Data Analyst
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 50% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bloomreach is a program that leverages customer experience using Loomi AI for email or content creation, consolidates marketing details or products, and amplifies search operations.
  • Users like Bloomreach's robust data center that pulls details from diverse scopes to generate accurate customer profiles, its ability to personalize content for solid engagement, and its primary approach for searching and product discovery.
  • Users mentioned that Bloomreach requires over skilled personnel, has a demanding setup process, and some AI features are overwhelming and need extensive orientation, also the templates are inflexible and hard to edit.
Bloomreach Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
91
Customer Support
84
Helpful
83
Features
82
Customer Engagement
60
Cons
Learning Curve
74
Limited Features
52
Learning Difficulty
51
Missing Features
47
Difficult Learning
37
View All Pros and Cons
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
8.6
Customization
Average: 8.4
8.8
Performance and Reliability
Average: 8.7
8.6
Workflow Capability
Average: 8.5
Seller Details
Seller
Bloomreach
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,501 Twitter followers
LinkedIn® Page
www.linkedin.com
1,095 employees on LinkedIn®
Klaviyo
(1,121)4.6 out of 5
Optimized for quick response
View top Consulting Services for Klaviyo
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 81% Small-Business
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Klaviyo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    102
    Email Marketing
    85
    Easy Creation
    53
    Integrations
    51
    Easy Integration
    50
    Cons
    Expensive
    48
    Learning Curve
    34
    Missing Features
    33
    Poor Customer Support
    29
    Limited Features
    25
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Klaviyo features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
    8.5
    Customization
    Average: 8.4
    8.9
    Performance and Reliability
    Average: 8.7
    8.7
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Klaviyo
    Company Website
    Year Founded
    2012
    HQ Location
    Boston, Massachusetts
    Twitter
    @klaviyo
    21,683 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,861 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

Users
  • Owner
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 81% Small-Business
  • 17% Mid-Market
Klaviyo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
102
Email Marketing
85
Easy Creation
53
Integrations
51
Easy Integration
50
Cons
Expensive
48
Learning Curve
34
Missing Features
33
Poor Customer Support
29
Limited Features
25
View All Pros and Cons
Klaviyo features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
8.5
Customization
Average: 8.4
8.9
Performance and Reliability
Average: 8.7
8.7
Workflow Capability
Average: 8.5
Seller Details
Seller
Klaviyo
Company Website
Year Founded
2012
HQ Location
Boston, Massachusetts
Twitter
@klaviyo
21,683 Twitter followers
LinkedIn® Page
www.linkedin.com
2,861 employees on LinkedIn®
WebEngage
(706)4.5 out of 5
Optimized for quick response
15th Easiest To Use in Marketing Automation software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Education Management
    Market Segment
    • 56% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • WebEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    167
    Journey Creation
    102
    Helpful
    100
    Customer Support
    99
    Features
    91
    Cons
    Missing Features
    61
    Learning Curve
    43
    Slow Performance
    42
    Limited Features
    41
    Poor Customer Support
    41
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • WebEngage features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    8.5
    Customization
    Average: 8.4
    8.6
    Performance and Reliability
    Average: 8.7
    8.6
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    WebEngage
    Company Website
    Year Founded
    2011
    HQ Location
    Mumbai
    Twitter
    @webengage
    5,122 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    398 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Education Management
Market Segment
  • 56% Mid-Market
  • 27% Small-Business
WebEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
167
Journey Creation
102
Helpful
100
Customer Support
99
Features
91
Cons
Missing Features
61
Learning Curve
43
Slow Performance
42
Limited Features
41
Poor Customer Support
41
View All Pros and Cons
WebEngage features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
8.5
Customization
Average: 8.4
8.6
Performance and Reliability
Average: 8.7
8.6
Workflow Capability
Average: 8.5
Seller Details
Seller
WebEngage
Company Website
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,122 Twitter followers
LinkedIn® Page
www.linkedin.com
398 employees on LinkedIn®
MoEngage
(512)4.5 out of 5
Optimized for quick response
View top Consulting Services for MoEngage
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Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • MoEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    74
    Customer Support
    50
    Features
    49
    Helpful
    47
    Analytics
    42
    Cons
    Missing Features
    31
    Learning Curve
    21
    Expensive
    14
    Improvements Needed
    14
    Poor Customer Support
    14
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • MoEngage features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 8.9
    8.6
    Customization
    Average: 8.4
    8.9
    Performance and Reliability
    Average: 8.7
    8.5
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    MoEngage
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @moengage
    2,531 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    866 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
74
Customer Support
50
Features
49
Helpful
47
Analytics
42
Cons
Missing Features
31
Learning Curve
21
Expensive
14
Improvements Needed
14
Poor Customer Support
14
View All Pros and Cons
MoEngage features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.9
8.6
Customization
Average: 8.4
8.9
Performance and Reliability
Average: 8.7
8.5
Workflow Capability
Average: 8.5
Seller Details
Seller
MoEngage
Company Website
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@moengage
2,531 Twitter followers
LinkedIn® Page
www.linkedin.com
866 employees on LinkedIn®
Cordial
(54)4.6 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Cordial's technology helps companies like PacSun, L.L. Bean and Realtor.com automate high-conversion messages across email, SMS, mobile app, social media, direct mail and more—driving scalable revenu

    Users
    No information available
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 41% Small-Business
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Cordial Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    4
    Automation
    3
    Ease of Use
    3
    Easy Setup
    3
    Analytics
    2
    Cons
    Not Intuitive
    2
    Billing Issues
    1
    Bug Issues
    1
    Complex Reporting
    1
    Complex Usability
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Cordial features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 8.9
    9.1
    Customization
    Average: 8.4
    9.5
    Performance and Reliability
    Average: 8.7
    9.1
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Cordial
    Company Website
    Year Founded
    2014
    HQ Location
    San Diego, CA
    Twitter
    @cordialinc
    843 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    233 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Cordial's technology helps companies like PacSun, L.L. Bean and Realtor.com automate high-conversion messages across email, SMS, mobile app, social media, direct mail and more—driving scalable revenu

Users
No information available
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 41% Small-Business
  • 37% Mid-Market
Cordial Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
4
Automation
3
Ease of Use
3
Easy Setup
3
Analytics
2
Cons
Not Intuitive
2
Billing Issues
1
Bug Issues
1
Complex Reporting
1
Complex Usability
1
View All Pros and Cons
Cordial features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 8.9
9.1
Customization
Average: 8.4
9.5
Performance and Reliability
Average: 8.7
9.1
Workflow Capability
Average: 8.5
Seller Details
Seller
Cordial
Company Website
Year Founded
2014
HQ Location
San Diego, CA
Twitter
@cordialinc
843 Twitter followers
LinkedIn® Page
www.linkedin.com
233 employees on LinkedIn®
HCL Unica
(127)4.2 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The HCL Software Unica Suite is an enterprise class, integrated cloud native marketing platform that delivers precision marketing at scale. Unica’s unique goal based marketing paradigm empowers marke

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 49% Enterprise
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • HCL Unica Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Automation Efficiency
    3
    Automation Features
    2
    Customer Engagement
    1
    Customer Support
    1
    Cons
    Expertise Required
    2
    Learning Curve
    2
    Missing Features
    2
    Not Intuitive
    2
    Inefficient
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • HCL Unica features and usability ratings that predict user satisfaction
    8.2
    Has the product been a good partner in doing business?
    Average: 8.9
    8.3
    Customization
    Average: 8.4
    8.8
    Performance and Reliability
    Average: 8.7
    8.7
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    HCL Technologies
    Year Founded
    1999
    HQ Location
    Noida, Uttar Pradesh
    Twitter
    @hcltech
    439,061 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    245,251 employees on LinkedIn®
    Ownership
    NSE - National Stock Exchange of India
Product Description
How are these determined?Information
This description is provided by the seller.

The HCL Software Unica Suite is an enterprise class, integrated cloud native marketing platform that delivers precision marketing at scale. Unica’s unique goal based marketing paradigm empowers marke

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 49% Enterprise
  • 27% Small-Business
HCL Unica Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Automation Efficiency
3
Automation Features
2
Customer Engagement
1
Customer Support
1
Cons
Expertise Required
2
Learning Curve
2
Missing Features
2
Not Intuitive
2
Inefficient
1
View All Pros and Cons
HCL Unica features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 8.9
8.3
Customization
Average: 8.4
8.8
Performance and Reliability
Average: 8.7
8.7
Workflow Capability
Average: 8.5
Seller Details
Seller
HCL Technologies
Year Founded
1999
HQ Location
Noida, Uttar Pradesh
Twitter
@hcltech
439,061 Twitter followers
LinkedIn® Page
www.linkedin.com
245,251 employees on LinkedIn®
Ownership
NSE - National Stock Exchange of India
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