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Apollo.io vs ZoomInfo Sales Comparison - What are their main differences? 
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At a Glance
Market Segments
Mid-Market (100.0% of reviews)
Small-Business (100.0% of reviews)
Entry-Level Pricing
Free 1 user Per Month
No pricing available
Apollo.io
Star Rating
(9,214)4.7 out of 5
Market Segments
Mid-Market (100.0% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansZoomInfo Sales
Star Rating
(8,873)4.5 out of 5
Market Segments
Small-Business (100.0% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about ZoomInfo SalesSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Apollo.io excels in ease of use, scoring 9.1 compared to ZoomInfo Sales' 8.8. Reviewers mention that Apollo's intuitive interface and streamlined navigation make it easier for new users to get started quickly.
- Reviewers mention that Apollo.io offers a free entry-level price, making it more accessible for small businesses, while ZoomInfo Sales does not provide a free tier, which can be a barrier for budget-conscious users.
- G2 users highlight that Apollo.io has a higher score for meeting requirements (9.1) compared to ZoomInfo Sales (8.7). Users say that Apollo's features align better with their sales processes, particularly in lead validation and enrichment.
- Users on G2 report that Apollo.io provides superior contact data accuracy (8.4) compared to ZoomInfo Sales (7.7). Reviewers mention that Apollo's data is more reliable, which is crucial for effective outreach and lead generation.
- Reviewers mention that ZoomInfo Sales shines in its technographic data availability, scoring 8.0, while Apollo.io falls behind at 7.6. Users say that this feature is particularly valuable for targeting tech-savvy companies.
- Users report that both platforms have similar performance scores (8.7), but Apollo.io's overall product direction and support quality are rated higher, with scores of 9.4 and 8.9 respectively, indicating a more positive outlook for future updates and customer service.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
ZoomInfo Sales
No pricing availableFree Trial
Apollo.io
Free Trial is available
ZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
9.1
7,306
8.7
7,283
Ease of Use
9.0
7,402
8.8
7,360
Ease of Setup
8.9
3,635
8.9
2,109
Ease of Admin
9.1
2,411
8.7
1,472
Quality of Support
8.8
6,254
8.7
6,512
Has the product been a good partner in doing business?
9.2
2,395
8.6
1,488
Product Direction (% positive)
9.4
7,028
8.7
7,044
Features by Category
Data Availability
8.8
2561
8.3
4240
|
Verified
8.9
2534
8.5
4214
|
Verified
8.6
2375
8.2
2874
|
Verified
7.5
552
7.9
388
Data Accuracy
8.3
2504
7.7
4238
|
Verified
8.6
2461
8.2
4202
|
Verified
7.4
537
8.0
384
Agentic AI - Sales Intelligence
7.7
156
7.3
117
7.6
155
7.6
117
7.6
152
7.3
117
7.5
154
7.3
117
7.2
154
7.4
116
7.6
153
7.5
116
Platform
8.4
1121
Feature Not Available
8.8
1699
|
Verified
8.6
1312
|
Verified
9.0
1820
8.6
1609
|
Verified
8.6
1658
|
Verified
8.2
1356
|
Verified
7.7
1312
|
Verified
7.7
1048
|
Verified
8.3
1315
8.2
1232
|
Verified
Features
8.9
2079
8.4
3386
|
Verified
8.6
1836
8.4
3396
|
Verified
8.5
1904
|
Verified
8.0
3149
|
Verified
8.7
2022
|
Verified
8.3
3425
|
Verified
9.1
2362
|
Verified
8.6
4147
|
Verified
8.3
1617
8.1
3318
|
Verified
8.3
1044
Feature Not Available
8.5
1829
|
Verified
8.0
2684
|
Verified
8.5
1755
|
Verified
7.8
1227
|
Verified
Lead Intelligence
8.1
571
8.6
1266
|
Verified
8.2
567
8.7
1294
8.3
566
8.6
1276
Lead Management
8.5
581
8.6
1256
7.7
574
8.3
1219
8.4
571
8.8
1306
Marketing Campaigns
Feature Not Available
8.0
1104
7.4
553
7.9
1094
7.4
544
7.8
1050
7.7
544
8.1
1095
7.9
546
8.4
1147
Campaign Execution
Feature Not Available
8.0
1066
8.0
544
8.6
1205
7.9
535
8.5
1190
8.3
537
8.3
1147
Agentic AI - Account Data Management
8.3
16
7.6
28
8.4
16
7.6
28
8.1
16
7.2
28
8.0
16
7.3
27
8.3
16
7.5
27
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
669
8.0
331
8.3
709
8.6
464
|
Verified
8.4
705
8.5
461
8.0
674
8.0
435
|
Verified
Organization
8.3
679
8.4
449
8.3
679
8.5
470
8.3
673
8.5
460
|
Verified
Performance Analysis
7.9
694
8.3
454
8.4
711
8.4
449
|
Verified
Sales Analysis
7.8
682
8.0
440
8.0
687
8.3
449
Generative AI
7.9
566
7.9
260
7.9
564
7.9
260
Agentic AI - AI Sales Assistant
7.9
33
8.1
27
8.3
33
8.1
27
8.1
33
8.3
27
8.2
33
8.1
26
8.0
33
8.0
26
7.8
32
8.1
26
8.5
32
8.3
26
Diagnosis
7.6
395
Not enough data
7.7
395
Not enough data
7.9
392
Not enough data
8.1
387
Not enough data
Tracking
8.0
392
Not enough data
7.8
384
Not enough data
8.4
391
Not enough data
8.0
387
Not enough data
7.9
378
Not enough data
Reporting
8.2
381
Not enough data
8.1
378
Not enough data
7.8
373
Not enough data
7.6
372
Not enough data
Agentic AI - Email Deliverability
7.8
55
Not enough data
7.8
54
Not enough data
7.6
54
Not enough data
7.6
54
Not enough data
7.5
54
Not enough data
Integrated Workflows
8.6
2247
|
Verified
8.2
906
|
Verified
9.0
2597
|
Verified
8.2
914
|
Verified
8.0
1821
|
Verified
7.7
878
|
Verified
8.4
2045
8.0
857
8.5
2166
|
Verified
8.6
922
|
Verified
8.4
1900
7.8
855
|
Verified
8.4
1923
8.1
873
Repeatability and Reportability
8.5
2056
|
Verified
8.3
884
|
Verified
8.7
2122
|
Verified
8.3
883
|
Verified
8.7
2110
|
Verified
8.3
866
|
Verified
8.3
1977
|
Verified
8.1
862
Feature Not Available
7.5
814
AI and Automation
8.6
2149
8.3
861
8.5
2123
8.4
872
|
Verified
8.5
1982
7.9
821
8.3
1927
8.5
871
8.2
1770
7.9
813
Generative AI
7.8
970
7.5
654
Agentic AI - Sales Engagement
7.4
112
7.8
53
7.5
109
8.2
53
7.2
111
8.2
52
7.3
112
8.0
54
7.1
110
7.9
52
7.1
113
7.9
51
7.5
112
8.0
52
Dialing Options
8.0
79
8.9
120
|
Verified
Feature Not Available
8.7
120
|
Verified
7.1
7
Not enough data
Agent Tools
6.7
76
Feature Not Available
7.1
78
8.4
115
|
Verified
7.9
79
8.4
111
|
Verified
Automation
7.1
76
8.3
102
6.9
76
8.4
100
7.1
76
8.5
105
Agentic AI - Auto Dialer
8.7
9
Not enough data
8.7
9
Not enough data
AI Capabilities - Auto Dialer
6.7
7
Not enough data
6.9
7
Not enough data
7.1
7
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.6
118
Not enough data
Agent Performance Management
8.5
115
Not enough data
8.4
114
Not enough data
8.6
117
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
8.3
7
Not enough data
7.6
7
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
6.9
7
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
Grammar
8.8
216
Not enough data
8.4
212
Not enough data
8.6
212
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
200
Not enough data
8.6
205
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
171
Not enough data
8.4
172
Not enough data
Data Availability
8.5
238
8.4
1036
8.5
245
8.6
1036
7.6
234
7.7
701
Platform Additional Functionality
8.5
250
8.7
1003
8.2
239
8.4
748
7.7
235
8.1
694
8.1
236
8.5
776
Feature Not Available
8.3
783
Voice
Feature Not Available
Not enough data
8.3
43
Not enough data
Transcription
8.3
43
Not enough data
8.2
42
Not enough data
Feature Not Available
Not enough data
8.0
42
Not enough data
Editing
8.3
42
Not enough data
8.1
42
Not enough data
8.5
42
Not enough data
8.1
41
Not enough data
Integration
7.9
42
Not enough data
7.6
43
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
42
Not enough data
Agentic AI - Transcription
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.9
3292
|
Verified
8.6
1276
8.9
3141
|
Verified
8.6
1266
|
Verified
8.8
3330
|
Verified
8.5
1298
|
Verified
8.8
3015
|
Verified
8.5
1230
9.2
3116
8.7
1255
Agentic AI - Lead Intelligence
8.1
65
7.5
68
Lead Monitoring
8.7
885
8.8
1417
|
Verified
8.5
883
8.7
1347
|
Verified
8.5
878
8.6
1318
|
Verified
Agentic AI - Lead Capture
7.7
87
7.8
48
7.3
87
7.6
48
Data Capture
8.0
875
8.0
900
8.4
839
8.6
1281
|
Verified
8.1
835
8.1
1206
|
Verified
8.5
863
8.6
1339
|
Verified
Analytics
8.6
860
8.8
1434
|
Verified
8.5
848
8.5
1316
|
Verified
Customization
8.2
836
8.2
1159
|
Verified
8.3
854
8.2
1209
|
Verified
8.3
832
8.1
1180
|
Verified
8.5
857
8.7
1361
|
Verified
Data collection
Not enough data
8.1
639
Not enough data
8.5
763
|
Verified
Not enough data
8.5
750
|
Verified
Not enough data
8.7
788
|
Verified
Not enough data
8.7
770
|
Verified
Segment Trending
Not enough data
8.3
698
|
Verified
Not enough data
8.1
663
Not enough data
8.1
650
|
Verified
Not enough data
8.0
672
Analysis
Not enough data
8.2
695
Not enough data
8.5
731
|
Verified
Not enough data
8.6
754
|
Verified
Platform
Not enough data
8.9
823
|
Verified
Not enough data
8.7
770
|
Verified
Not enough data
7.9
667
|
Verified
Not enough data
8.4
744
|
Verified
Not enough data
8.3
699
|
Verified
Not enough data
8.4
693
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.7
30
Not enough data
7.3
30
Matching
8.6
149
Not enough data
8.2
146
Not enough data
8.1
145
Not enough data
Routing
8.4
145
Not enough data
8.4
141
Not enough data
8.3
143
Not enough data
8.7
140
Not enough data
Platform Operations
8.5
142
Not enough data
8.4
139
Not enough data
8.4
141
Not enough data
8.1
142
Not enough data
8.5
141
Not enough data
8.6
142
Not enough data
Revenue Sourcing and Forecasting
8.1
41
Not enough data
8.5
41
Not enough data
8.3
41
Not enough data
8.2
40
Not enough data
8.3
41
Not enough data
7.8
40
Not enough data
8.3
41
Not enough data
CRM Data Enrichment
8.8
41
Not enough data
8.5
40
Not enough data
8.4
40
Not enough data
8.8
40
Not enough data
8.7
40
Not enough data
Account Management
8.3
40
Not enough data
8.3
40
Not enough data
8.2
40
Not enough data
8.3
40
Not enough data
8.3
40
Not enough data
8.0
40
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
9.1
9
Not enough data
8.5
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
9.3
9
Not enough data
Calendar View
7.5
59
Not enough data
7.5
59
Not enough data
Shared Calendar
7.5
58
Not enough data
7.6
59
Not enough data
Accessibility
7.9
58
Not enough data
7.5
59
Not enough data
Integration
7.9
59
Not enough data
7.9
58
Not enough data
7.7
59
Not enough data
Notifications
7.7
58
Not enough data
7.5
56
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.2
10
Not enough data
Integrations
7.2
85
Not enough data
8.6
90
Not enough data
7.7
83
Not enough data
8.1
84
Not enough data
7.8
81
Not enough data
Branding & Customizatio
7.9
82
Not enough data
8.0
84
Not enough data
7.8
80
Not enough data
Automatic Rules & Configurations
8.6
86
Not enough data
8.7
81
Not enough data
8.4
82
Not enough data
Agentic AI - Business Scheduling
7.6
14
Not enough data
7.4
13
Not enough data
Generative AI
7.8
689
7.7
609
Feature Not Available
7.4
607
Agentic AI - Email Verification
8.0
82
8.1
56
Meeting Prep - AI Meeting Assistants
7.6
21
Not enough data
7.1
21
Not enough data
6.9
21
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
21
Not enough data
7.9
21
Not enough data
7.3
20
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
20
Not enough data
7.5
21
Not enough data
7.5
21
Not enough data
Accessibility - AI Meeting Assistants
7.0
21
Not enough data
7.1
21
Not enough data
7.5
21
Not enough data
Agentic AI - AI Meeting Assistants
6.7
7
Not enough data
6.7
7
Not enough data
6.7
7
Not enough data
6.9
7
Not enough data
Agentic AI - Lead Mining
8.0
67
7.1
55
7.5
67
6.9
55
Agentic AI - Visitor Identification
8.6
7
8.3
20
Agentic AI - Lead Scoring
8.3
43
Not enough data
8.5
43
Not enough data
8.3
41
Not enough data
8.3
42
Not enough data
Attribution
9.0
357
Not enough data
8.9
354
Not enough data
8.6
329
Not enough data
Discovery
9.1
362
Not enough data
8.7
336
Not enough data
8.8
355
Not enough data
Management
8.5
327
Not enough data
8.7
349
Not enough data
Platform
8.8
331
Not enough data
8.8
338
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.3
13
Not enough data
7.8
13
Not enough data
7.8
13
Not enough data
7.4
13
Not enough data
7.6
13
Not enough data
7.6
13
Not enough data
7.6
13
Agentic AI - Sales Performance Management
8.2
20
Not enough data
8.8
20
Not enough data
8.4
20
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
227
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
235
Not enough data
8.5
239
Not enough data
8.3
234
Not enough data
Administrative
8.4
233
Not enough data
8.4
229
Not enough data
8.2
228
Not enough data
Agentic AI - Email Tracking
7.9
80
8.6
21
7.8
80
8.3
22
7.7
80
8.4
22
7.6
79
8.3
21
7.5
79
8.8
20
7.6
78
8.5
20
7.6
78
8.9
20
Analytics
8.4
720
8.6
508
8.3
708
8.6
502
8.0
697
8.6
464
Customizations
8.5
707
8.8
511
8.8
712
8.9
498
8.4
713
8.7
516
8.3
705
8.6
499
8.5
695
8.6
506
Generative AI
7.9
609
8.2
295
Agentic AI - Outbound Call Tracking
7.9
40
8.3
12
8.2
40
8.6
12
Calling
8.1
326
8.1
285
|
Verified
7.9
318
8.6
268
|
Verified
8.1
315
8.5
287
|
Verified
8.3
312
8.5
297
|
Verified
7.6
41
8.7
10
Contacts
8.3
315
8.6
256
|
Verified
8.1
308
8.7
286
|
Verified
8.4
313
8.9
290
|
Verified
Insights
8.3
310
8.4
286
|
Verified
8.2
308
8.6
291
|
Verified
7.8
303
8.2
283
|
Verified
8.5
309
8.6
293
|
Verified
8.2
301
8.6
287
8.2
40
8.7
10
Agentic AI - Sales Coaching
9.4
9
Not enough data
9.3
9
Not enough data
9.1
9
Not enough data
9.1
9
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
62
Not enough data
Feature Not Available
Not enough data
Feedback
8.0
62
Not enough data
7.8
63
Not enough data
Feature Not Available
Not enough data
7.8
63
Not enough data
8.1
61
Not enough data
7.9
61
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
52
Not enough data
Agentic AI - Marketing Account Intelligence
7.9
12
8.1
16
7.9
11
8.1
16
8.0
11
7.7
15
7.6
11
7.8
16
Lead Intelligence
8.8
1021
8.4
980
8.8
598
8.5
1000
9.0
1071
8.4
971
Lead Management
9.0
1008
8.4
914
8.6
898
8.2
653
9.0
1025
8.5
926
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.9
946
Feature Not Available
Data Availability - Marketing Account Intelligence
8.3
93
8.5
73
Data Accuracy - Marketing Account Intelligence
8.3
92
8.5
74
Categories
Categories
Shared Categories
Apollo.io and ZoomInfo Sales are categorized as Account Data Management, Visitor Identification, Email Verification, Lead Intelligence, Email Tracking, Sales Engagement, Sales Intelligence, Lead Capture, Outbound Call Tracking, AI Sales Assistant, Marketing Account Intelligence, Auto Dialer, Lead Mining, and Buyer Intent Data Providers
Unique Categories
Apollo.io is categorized as Calendar, Sales Performance Management, Email Deliverability, Sales Coaching, AI Meeting Assistants, Transcription, AI Writing Assistant, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Revenue Operations & Intelligence (RO&I), Lead Scoring, and AI Chatbots
ZoomInfo Sales is categorized as Market Intelligence and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
18.0%
Computer Software
16.0%
Marketing and Advertising
14.6%
Staffing and Recruiting
5.4%
Financial Services
5.0%
Other
41.0%
Computer Software
30.0%
Information Technology and Services
27.1%
Marketing and Advertising
6.0%
Financial Services
3.5%
Internet
2.7%
Other
30.7%
Most Helpful Reviews
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
ZoomInfo Sales
Most Helpful Favorable Review
Rachel C.
Verified User in Marketing and Advertising
I appreciate the overviews for companies, providing insights into their size and revenue. These statistics are beneficial, even though they are generally accessible through regular searches.
Most Helpful Critical Review
Josh L.
Verified User in Information Technology and Services
Everything. The product is not at all as advertised. While they claim 95% accuracy, that's only for direct dial numbers. Also, that's for the product as a whole so to get out of your contract you need to show less than 95% accuracy for everyone in the...
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Rachel C.
Verified User in Marketing and Advertising
I appreciate the overviews for companies, providing insights into their size and revenue. These statistics are beneficial, even though they are generally accessible through regular searches.
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Josh L.
Verified User in Information Technology and Services
Everything. The product is not at all as advertised. While they claim 95% accuracy, that's only for direct dial numbers. Also, that's for the product as a whole so to get out of your contract you need to show less than 95% accuracy for everyone in the...
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
What is ZoomInfo used for?
6 Comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
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