▶️ Watch to see how Intentwise helped Lavazza reach a 10% lift in new-to-brand sales using Amazon Marketing Cloud audiences and full-funnel bid boosting. https://ads.amazon/3W2Avns
Amazon Ads
Advertising Services
Seattle, WA 264,444 followers
Full-funnel advertising. At scale. For everyone.
About us
Amazon Ads helps you reach customers at scale through full-funnel advertising across Prime Video & Amazon MGM Studios, Twitch, Fire TV, Amazon Music, Wondery, Alexa, Amazon.com, third-party supply, and everything in-between. We connect trillions of first-party streaming, browsing, and shopping signals using machine learning to drive campaign efficiency. Our expansive offering of measurement tools provide a comprehensive view to measure impact everywhere your customers are. https://advertising.amazon.com/
- Website
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https://advertising.amazon.com/?ref_=amt_sm_ln_global_en_bio_a20m-01_2104
External link for Amazon Ads
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Seattle, WA
- Founded
- 2010
- Specialties
- Advertising, Amazon Advertising, Digital Advertising, and Online Advertising
Updates
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Amazon Ads reposted this
What if fans could step inside the world of Call of Duty before launch? In partnership with Activision and Amazon Ads, Omnicom Media helped bring Call of Duty: Modern Warfare 4 to life through an immersive Korean alleyway experience in London and Los Angeles, blending real-world exploration with Twitch-powered interactivity, gamified commerce and full-funnel media. From code-breaking missions and custom Amazon Loot Lockers to livestreams that put fans in control, the activation connects physical experiences with digital participation to bring the game closer to fans wherever they are. Read the full story to see how creative ambition, innovative partnerships and connected media are redefining what a gaming launch can be: https://lnkd.in/eYNQyhkj
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Build on your sponsored ads success with Full-Funnel Campaigns. Reach new customers across sponsored ads, display, video, and streaming TV, all in a few clicks to launch one AI-optimized campaign. Bring your budget, products, and creative, or use our AI tools to generate new assets. See your campaign's full impact, from your current sales today to the estimated value you're building from new-to-brand customers. Learn more: https://ads.amazon/486VvMo
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Dupray didn't just build a bestselling steam cleaner. They built a brand shoppers actually remember by name. Watch co-founders Seb, Brent, and Pierre share how they used Amazon Ads to take Dupray from one hero product to a full product lineup customers keep coming back for: https://ads.amazon/4hRfF33
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You might already be selling to offices, schools, or small businesses through your Sponsored Products ads, which may show up on Amazon Business. Learn more about the two ad features that can help you reach more B2B shoppers: https://ads.amazon/4j7yksn
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That's a wrap on Advertising Week New York. 👏 If there was one through line across every stage we shared, it's this: the best advertising doesn't interrupt the moment — it becomes part of it. A few highlights: 🏈 Live sports as a year-round canvas. Billy Davis made the case that we've gone from a single night of football to a destination for live sports — TNF, NBA, WNBA, NASCAR and NWSL on Prime. Amy McDevitt led a moving conversation on mentorship and the ripple effect of influence alongside the NFL's Tim Ellis, Horizon's Bill Koenigsberg, Big Brothers Big Sisters' Artis Stevens, and Maria Taylor. Chris Fuller shared the stage with Havas Media's Jodie Hayes to talk brand building through premium content. 📺 Streaming that performs. Sean Donahoe and Revlon's kelly solomon sat down with Marketing Dive’s Chris Kelly to discuss how interactive advertising — Interactive Video Ads and Dynamic TV Creative — is turning streaming into a measurable, performance-driven channel, bridging storytelling and real business results. 🛒 Social commerce, live. Julie Haleluk and the Amazon Live team explored how brands are turning livestreams into entertainment-led shopping experiences. 🤝 AI with a human leap. Lauren Anderson and our Brand Innovation Lab dug into how generative AI helps brands create work that actually connects. Huge thanks to our customers and partners — Revlon, the NFL, Horizon, PetIQ, MediaRadar, and so many more — for joining us!
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Series. Movies. Live sports. Prime Video has it all. From The Greatest and The Terminal List S2, to Love of Your Life and Clashing Through the Snow, to Thursday Night Football and WNBA, there's something for every audience. See how your brand can show up: https://ads.amazon/3WbGzde