Boost product and purchase consideration with Google AI. Take a page out of L'Oréal Paris’s book. The global beauty brand used Demand Gen to combine first-party data with AI-powered features like lookalike segments to reach valuable audiences. The result? The campaign outperformed benchmarks across all key metrics — and searches for the product rose by 76%.
Google Ads
Advertising Services
Mountain View, California 798,183 followers
The official page for updates, tips, and inspiration from the Google Ads team.
About us
Get started with the Google Ads AI Essentials→ g.co/ads/aiessentials ✅ The official page for updates, tips, and inspiration from the Google Ads team.
- Website
-
g.co/ads/aiessentials
External link for Google Ads
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
- Specialties
- Online Advertising
Updates
-
This just in 📣 Creative preferences in Demand Gen campaigns help you create tailored ad experiences by pinning video assets to specific surfaces across YouTube and Google. 👀 Control where your videos appear 📈 Test performance and optimize effectively See how it works so you can drive better performance with creatives today 👇 https://goo.gle/48vTV6v
-
Make your products stand out this holiday season with the power of Product Studio. Easily place them in the perfect holiday scene – no photo shoot required. Get started now → https://goo.gle/3AaXLVU
-
Couldn't make it to our ”YouTube: Leading the Living Room” Meet the Expert session? We've got you covered. Catch the recording and discover how to win the living room with your YouTube Ads strategy. Watch now → https://goo.gle/3NLAuwG
-
-
🌟 We’re scaling up a new dynamic ad experience (which was announced at #GML2024) in the US: a collaboration with companies such as Extra Space Storage, Public Storage, and CubeSmart to offer game-changing storage solutions for your home! 🔎 Simply search for self storage solutions on Google from your phone and click on the ad to get started. 📸 Upload photos of your rooms and let Google AI generate a description of your belongings. 📦 Get personalized recommendations for the perfect storage unit size, type, and even packing supplies. Say goodbye to the hassle of cataloging and estimating - we've got you covered! https://goo.gle/4hq0Vpc #GoogleAds #DynamicAdExperience
-
Level up your YouTube Ads game for better brand awareness and consideration! 🚀 Learn how to capture attention on the TV screen in our upcoming Meet the Expert session where YouTube product experts will share insights on impactful ad formats and strategies. Register now to get access to a live Q&A → https://goo.gle/3UnnfGc
-
-
Unwrap new Performance Max features before the holidays! 🎁 🧪 Assets experiments: Test the effectiveness of adding assets and using Final URL Expansion 🎬 Video enhancements: Use AI to trim and flip your video ads to create more variations and expand your reach 📈 Campaign serving update: Ad Rank will now determine which campaign serves when you are running Performance Max and Standard Shopping campaigns with overlapping targeting Check out the latest updates! https://goo.gle/4feaplO #GoogleAds #GoogleAI
-
-
Leading auto manufacturer AUDI AG test-drove Demand Gen to increase web traffic to support online and offline sales 🚗 Not only did Audi see 47% more searches and 55% lower cost per visit, but Director of Performance Marketing Germany, Michael Riedl, also said the success was so substantial, the brand is moving towards an always-on approach.
-
-
Follow these best practices for brand campaigns that shine and see your advertising dollars work smarter, not harder on YouTube - the best place to drive deep connections and the outcomes you care about. https://lnkd.in/dBRESgWH
AI Powered Video Ads
https://www.youtube.com/