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Customer.io Reviews & Product Details - Page 6

Customer.io Product Details

Pricing

Pricing provided by Customer.io.

Essentials

Starting at $100.00
Per Month

Customer.io Media

Customer.io Demo - Customer.io Dashboard
See account performance at a glance from the dashboard.
Customer.io Demo - Visual Workflow Builder
Drag and drop messages, time delays, and branches exactly where you want them. Build your best cross-channel campaigns yet (email + push + in-app + SMS + webhook).
Customer.io Demo - Drag and Drop Editor
Use the Liquid templating language to create hyper-personalized messages.
Customer.io Demo - Campaign Overview
View campaign results in real-time.
Customer.io Demo - Email code editor
Our code editor is industry leading with powerful tools that help you navigate code, iterate, and build emails faster than ever.
Customer.io Demo - Segment builder
Create data-driven or manual segments in the no-code builder for recipient lists, campaign triggers, filters, conversion goals and more.
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Customer.io Reviews (628)

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Reviews

Customer.io Reviews (628)

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4.4
629 reviews

Pros & Cons

Generated from real user reviews
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Verified User in Computer Software
UC
Enterprise (> 1000 emp.)
"Smooth sailing… until the lag hits"
What do you like best about Customer.io?

I really like how easy it is to navigate customer accounts and get the information I need quickly, the layout feels intuitive and user-friendly. Review collected by and hosted on G2.com.

What do you dislike about Customer.io?

The only downside is that the platform can be quite slow at times, and I occasionally run into lag, which makes handling multiple accounts a bit frustrating. If performance improves, it would be close to perfect for my workflow. Review collected by and hosted on G2.com.

Kenil G.
KG
Enterprise Account Executive
Small-Business (50 or fewer emp.)
"Powerful Marketing Automation Platform That Grows With You"
What do you like best about Customer.io?

Customer.io makes it easy to create automated, personalized customer journeys without needing much developer help. Its visual editor is simple, triggers are powerful, and integrations work seamlessly offering great flexibility and control for smart messaging automation. Review collected by and hosted on G2.com.

What do you dislike about Customer.io?

Don't have any suggestions as of now. Everything has been great. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market (51-1000 emp.)
"Effortless Organization with an Intuitive, User-Friendly Experience"
What do you like best about Customer.io?

The platform's straightforward user interface and overall ease of use make it simple to stay organized, providing direct and convenient access to the analysis dashboards. I'm also a fan of the AI assistant within customer.io, it really helps with lots of queries and questions. Review collected by and hosted on G2.com.

What do you dislike about Customer.io?

So far, I haven't encountered any significant downsides. If anything, there is a slight lag occasionally, which can make it a bit slower at times, but this issue is quite minor and hardly noticeable. Review collected by and hosted on G2.com.

"Effortless Event-Driven Emails with Customer.io"
What do you like best about Customer.io?

I appreciate Customer.io's intuitive presentation of its functionalities, which makes it easy for me to understand and utilize the tool without having to deeply search for features. The intelligence of Customer.io excels in that it straightforwardly facilitates my workflow, allowing easy configuration and usage for event-driven emails. The setup was seamless due to prior integrations, and although I'm diving into the codes for personal projects, I find integrating it with AI guidance straightforward. Additionally, the event-driven email capabilities are immensely beneficial in managing user onboarding, enhancing relationship management, improving conversions, and bolstering customer service. I also value its integration potential with other analytics and tracking tools, which helps create a streamlined, single source of truth setup, making my workflow more intentional and efficient. Review collected by and hosted on G2.com.

What do you dislike about Customer.io?

Absolutely Nothing Review collected by and hosted on G2.com.

Verified User in Real Estate
AR
Mid-Market (51-1000 emp.)
"A lot depends on what your business needs, data structure, and existing email build process."
What do you like best about Customer.io?

I think a lot of the segment-building logic works really well. I love that it's fairly clear how to group and/or rules appropriately; I've worked with one platform where certain groupings were simply not possible. The email code editor with preview works well if you are making your code on another platform and pasting it in. The support bot is one of the better bots out there (though it does hallucinate some). My account included access to live chat support (not all do!) and they are always very helpful. Review collected by and hosted on G2.com.

What do you dislike about Customer.io?

The drag-and-drop editor produces emails that look good ONLY If your basic design template was designed with customer.io's drag and drop editor in mind. If you're starting with a look-and-feel that you've been using somewhere else, you can't expect it to look the same or even GOOD. We don't have email developers on staff but were so disappointed in the drag and drop that we ended up having to find some workarounds to create emails in code. In many ways, a lot of things in customer.io really work best if they were created entirely with customer.io in mind -- trying to replicate or migrate existing processes can have really unexpected outcomes. Campaign building is pretty tidy and easy to use -- but the fact that campaign rules are incredibly limited if you want to use attributes that are at the object level instead of the profile level is a serious weakness. Access to dedicated CSM during launch period was hit-or-miss. From an implementation standpoint, our previous platform supported using a combination of two variables (unique user id plus email address) but c.io doesn't support that. We needed email address to be a "linker" for new profiles was critical, but not being able to combine that with another attribute causes all kinds of problems when users change their email, or for our MUA users who have multiple users on an account with different or shared email addresses. Review collected by and hosted on G2.com.

Antônio A.
AA
Product Manager
Mid-Market (51-1000 emp.)
"Easy to setup and cheap to start, hard to keep the prices low"
What do you like best about Customer.io?

Customer.io stands out as a robust customer communication platform, particularly excelling in its ability to deliver highly targeted in-app web pop-ups. This feature allows for precise segmentation and personalized messaging directly within the application, significantly enhancing user engagement. Another major advantage is the remarkable ease of installation and integration with many other platforms, like Sheets, Big Query, Segment, GTM.

Getting started with Customer.io is straightforward, enabling teams to quickly deploy and leverage its communication capabilities without extensive technical overhead. Review collected by and hosted on G2.com.

What do you dislike about Customer.io?

Unlike many competitors that charge based on Monthly Active Users (MAU), Customer.io's pricing is determined by the total number of "objects" in your database, which includes both users and companies. This structure can lead to disproportionately high costs, especially for businesses with freemium and Trial plans, when most of these users don't use your product for more than one week.

The process of deleting old or inactive users to manage these object counts is not as simple or intuitive as it could be, adding to the administrative burden and potentially inflating costs. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Small-Business (50 or fewer emp.)
"A Powerful and Flexible Tool for Customer Engagement Automation"
What do you like best about Customer.io?

Customer.io has been an absolute game-changer for us. Honestly, setting up our customer journeys used to be a total headache, but now it's just... simple. The workflow builder is my favorite part, no question. It's ridiculously intuitive, and yet it can still handle some seriously complex stuff we've thrown at it. What I really love is the flexibility to send messages based on what people are actually doing. That makes our communication feel super timely and not at all like spam. Their analytics are also really solid—they give us the clear insights we need to figure out what's working and what's not. And a huge bonus? Integrating it with our other tools was a breeze. Now it's pretty much the go-to spot for all things customer engagement. Review collected by and hosted on G2.com.

What do you dislike about Customer.io?

I've been using Customer.io, and it's mostly been great. But if I had to point out a few things? The learning curve was a lot steeper than I expected when I started. I'd really love to see them update the reporting. Honestly, building custom dashboards or getting specific data feels way more complicated than it needs to be. And while the support team is usually quick, it can take a while to get a truly detailed technical answer. Review collected by and hosted on G2.com.

Megan T.
MT
Director of Product Managenent
Mid-Market (51-1000 emp.)
"Flexible, Value-Driven Platform with Robust Automation"
What do you like best about Customer.io?

Value driven platform with flexible technical capabilities. Customer IO provides a robust solution for automated, rule based customer journeys through email, text, app-based, slack, and any API connection the users need. Review collected by and hosted on G2.com.

What do you dislike about Customer.io?

So far the only challenge has been in leveraging some of the more technical capabilities on the integration side Review collected by and hosted on G2.com.

Nicolas G.
NG
Newsletter Creator
Mid-Market (51-1000 emp.)
"Great tool to manage marketing contacts"
What do you like best about Customer.io?

The new campaign editor is working better. The segment management have been also improved allowing better customisation. All of this with the reverse ETL function make it one of the most powerful marketing contact management tools Review collected by and hosted on G2.com.

What do you dislike about Customer.io?

When campaigns flow have too many emails there is some lagging effect Review collected by and hosted on G2.com.

DA
Small-Business (50 or fewer emp.)
"Powerful customer communications tool"
What do you like best about Customer.io?

They're constantly adding new features, and their in-app messaging has come a long way to the point where you can do surveys and everything. Review collected by and hosted on G2.com.

What do you dislike about Customer.io?

Their pricing feels unfair. It's a sticky product, and they know it. Our pricing got jacked up 2-3x our last renewal and it would double again if we wanted to use organizations Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Customer.io.

Essentials

Starting at $100.00
Per Month

Premium

Starting at $1,000.00
Per Month

Enterprise

Contact Us
Per Year
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Customer.io Features
Data Import & Export Tools
Integration APIs
Customization
Workflow Capability
User, Role, and Access Management
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Dynamic Content
A/B Testing
Mobile Optimized
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