Trick or truth? AI leads to broad targeting and wastes budget… Aaron Levy, Evangelist at Optmyzr, sets the record straight on how savvy marketers can use AI to stay ahead of the curve. He explains how you should use modern AI for better targeting and to drive stronger performance. Listen for today’s top tricks and learn the truth about AI-powered campaign strategies (hint: a marketer’s expertise is critical).
Google Ads
Advertising Services
Mountain View, California 876,063 followers
The official page for updates, tips, and inspiration from the Google Ads team.
About us
Get started with the Google Ads AI Essentials→ g.co/ads/aiessentials ✅ The official page for updates, tips, and inspiration from the Google Ads team.
- Website
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g.co/ads/aiessentials
External link for Google Ads
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
- Specialties
- Online Advertising
Updates
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For too long we’ve been told video is strictly for building brand awareness, leaving performance metrics like sales and conversions to other ad formats. We’re changing that. Now, video formats are powerful performance drivers, and we’ve made it simple for you to harness its full potential using Demand Gen. Alejandro Osio, one of Demand Gen’s Product managers, shares why new shopping features in Demand Gen feel like you’re getting a sweet treat. New shopping features that help you turn viewers into customers include: 1. Omnichannel bidding creates and converts demand as consumers are scrolling, streaming, and shopping to help maximize both online and offline sales. 2. Local inventory ads lets you show your real-time product and price availability for a digital in-store experience. Learn more here → https://goo.gle/49sVIvm
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Don’t let today’s marketing myths spook your strategy 👻 We sat down with Felicia DelVecchio, VP of Media at DAC, to tackle today’s search ads misconceptions from keywordless targeting to performance tracking. Find out what ultimate truth is driving Felicia’s team strategy heading into 2026 ⬇️
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Measuring and optimizing your lead generation campaigns shouldn’t require custom workarounds. We heard you; you need integrated, pre-built solutions. Google Analytics now includes a new suite of lead generation default reports and suggested audiences. Hear how Carly Boddy, a Google Analytics Product Manager, explains this update as a ‘recipe for success.’ With these new tools, you can now: → See where potential leads are coming from, with the lead acquisition report → More easily understand why leads are falling off, with the lead disqualification and loss report, and → Quickly create new audience groups, with dedicated lead generation audience templates Learn more here → https://goo.gle/4nlLW1D
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𝗗𝗶𝘃𝗲 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻 𝗗𝗿𝗼𝗽💡⬇️ Maximize your campaign performance this holiday season. This month we’re rolling out enhanced 𝗯𝗶𝗱𝗱𝗶𝗻𝗴 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 and 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘁𝗼𝗼𝗹𝘀 to help you boost your YouTube performance and drive stronger results. Check out the full details → https://goo.gle/4hmhrai
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For 25 years, our mission has been to help businesses of all sizes grow. From the early days of keyword Search to today's AI-powered campaigns, we've been proud to play a role in the success of millions of businesses and creators around the world. Thank you to the customers, partners, and Googlers who have made the last 25 years possible. Here's to the next 25! https://goo.gle/4orYvJw
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Jeremy Hull of Brainlabs names Quality Score as the innovation that changed everything for Google Ads. Why? It forced ads to be the actual answer to your question. And as we celebrate 25 years of Google Ads innovations, the breakthroughs continue. With the help of AI we’re delivering those answers faster and better than ever before. Watch and learn what made the biggest impression on a top industry expert.
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The shift is here. AI is fundamentally changing how billions of people search and shop, and for advertisers, this is the moment to lean in. We love seeing agency experts and creators break down what they're seeing and how they're helping their clients understand the shifts and win the game.
I’ve been talking with Google’s team to learn more about their new AI products. Most people think Google’s AI is still in the testing phase. It’s not. It’s already changing how billions of people search, shop, and make decisions online. In this video, I’ll break down what’s really happening behind the scenes, what it means for your business, and how to get ahead before everyone else catches on.
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From the first click to today’s powerful AI solutions, the heart of Google Ads remains the same: empowering your business. ❤️ We're celebrating 25 years by reflecting on our core mission. Selin Song, President, Google Client Solutions, shares "Our mission is to empower millions of businesses around the world... building trusted partnerships, and committing relentlessly to their success." Watch now 👇
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What has driven marketing's greatest transformation in the last 25 years? 🤔 According to Noha Abdalla CMO of Choice Hotels International, the answer is happening right now: AI. Hear from Noha on why this is the most exciting moment in her career.