Insurance buyers are doing their homework online. And it’s influencing what happens next. Over 50% of consumers stand by their original online insurer shortlist after speaking to an advisor 🗣️💬 Nearly 80% of the insurance journey in India now unfolds online, as consumers turn to Search and YouTube to understand policies, compare options and build their shortlist before reaching out to an advisor. This is the new 📝 Digitally Influenced, Closed with Assistance a.k.a 𝐃𝐈𝐂𝐀 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 📝 “Decoding the DICA Consumer” - a research report by Google, built in collaboration with McKinsey India as knowledge partner and key ecosystem participants including Axis Max Life Insurance Limited, HDFC ERGO General Insurance, and Policybazaar.com, uncovers how digital research and human assistance shape the modern insurance purchase journey. Full report in the comments 👇 #IndustryInsights #Insurance #GoogleForBusiness #IndustryReports #DICA #ConsumerBehaviour #MarketingTips #InsuranceForAll2047
Google for Business India
Technology, Information and Internet
Helping Indian businesses grow with the right tools, insights & AI solutions
About us
Google for Business India helps Indian businesses, marketers, advertisers, and SMBs grow using Google Ads, AI-powered tools, and digital best practices. Follow us for insights, updates, and inspiration.
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https://ads.google.com/intl/en_in/start/overview-ha/
External link for Google for Business India
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- Technology, Information and Internet
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- 5,001-10,000 employees
Updates
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A family holiday, a spontaneous getaway or a long-awaited trip home - Festive travel means different things to different people. For marketers, that means understanding diverse traveler segments and having creative variations that speak to each one. Satya Raghavan, Director, Marketing Partners, Google, India, along with Jivraj Singh Sachar, Founder & General Partner, Indian Silicon Valley Capital, discuss how to bring data, creative diagnostics and AI together to make that possible, at scale. Episode 2 of ✨Festive Brief to AI ✨ out now ⬇️ Because the best creative starts with understanding who you're speaking to. #AIContentTools #AudienceSegmentation #TravelBrands #FestiveMarketing #FestiveSeason #TaiyaarforTyohaar #MarketingTips #GoogleForBusiness #AITools #AIinMarketing
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Every festive season brings its own set of 10 growth bottlenecks, and they’re all aiming straight for your ROAS. 🏹 From spiking CACs and creative burnout to attribution black holes, scaling Q4 campaigns can feel like fighting an uphill battle. But winning this festive war isn't about burning more ad spend, it’s about using the right weapons in your stack to chop down every single barrier. Here is your ultimate playbook to defeat the 10 biggest campaign bottlenecks and secure the ultimate festive win. #GoogleForBusiness #Dussehra #FestiveMarketing #MarketingTips #AIinMarketing #YouTube Made with Google Gemini
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Think the shopping season 🛍️ ends with the festive season? 🎊 Think again. 👀 With Black Friday and Cyber Monday around the corner, shopping continues well beyond the festive rush. A reminder for brands to plan ahead, show up at the right moments, and win customers. 🗓️ #GoogleForBusiness #MarketingCalendar #FestiveMarketing #MomentsOfTheMonth #MarketingMoments #November2026 Made with Google Gemini
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Festive shopping journeys are becoming more dynamic, with consumers discovering, researching, and making purchase decisions across multiple touchpoints. For marketers, this creates new opportunities to influence decisions at every stage of the journey. As consumer behaviour continues to evolve, AI-powered solutions can help brands adapt their strategies and make the most of every festive opportunity this Tyohaar 2026. Explore how AI can shape your festive marketing approach. Read the full article! Click on the link in comments. #FestiveMarketing #AIinMarketing #MarketingTips #GoogleForBusiness #TaiyaarForTyohaar Made with Google Gemini
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So what does it take to build a challenger brand that keeps growing? 👀 The Disruptor’s Toolkit, a report created in partnership with WPP Media and Elevation Capital, identifies five things working together: 1️⃣Brand Positioning to own a sharp niche. 2️⃣Credibility to turn interest into trust. 3️⃣Creative Strategy to stay memorable. 4️⃣Channel Mix to build scale across D2C, marketplaces, quick commerce and offline. 5️⃣Media Activation to capture today’s demand while creating tomorrow’s. But the playbook has to evolve as the business grows 📈 At ₹0–150 Cr, the focus is on anchoring the business. At ₹150–300 Cr, it’s about accelerating without creating sprawl. At ₹300–500 Cr, it’s about institutionalising what works and building a system that can scale. Want to know what each stage demands from your brand? Find out in the full report on Think with Google 📜 Link in the comments #ThinkWithGoogle #ChallengerBrand #BrandToolkit #MarketingTips #IndustryInsights #IndustryReports #GoogleForBusiness #MarketingPlaybook
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CMOs sent in their festive-season SOS voice notes to Jivraj Singh Sachar, and Satya Raghavan came fully prepared with answers 👀 Between trends changing every two kilometers and D2C beauty brands scrambling before viral moments pass, the festive marketing struggle is wildly real. But is an AI agent built with Google's Agent Development Kit your golden ticket? Find out in Episode 1 of The Festive Brief to AI 👇 (and check out the link in the comments for the ADK) #FestiveMarketing #TaiyaarforTyohaar #AIinMarketing #GoogleForBusiness #MarketingTips #D2CBrands
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156M unique users reached. Now that’s a recipe worth sharing! 🍜🔥 This festive season, Maggi brought YouTube CTV and Linear TV together to cook up a seamless cross-screen strategy. And just like every good bowl of Maggi needs that extra sprinkle of masala, YouTube CTV added an extra kick with +5pp incremental reach over Linear TV. Swipe through the full playbook to discover more winning campaigns and get your festive game plan sorted! Explore the Festive Playbook. Link in the comments! 🙌 #Festive #TaiyaarforTyohaar #YouTube #MarketingTips #GoogleForBusiness #Maggi
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🧠#MarketingTip, especially for your festive campaigns: if your content creates the appetite, make sure the path to purchase is just as easy🍴 Kurkure saw a 🫚14.18% growth in total orders 🫚 by using YouTube Creator Content and Creator Partnership Boost to spark discovery… and then giving interested audiences a direct route to Blinkit checkout. 👉 Have you used YouTube Creators in your festive campaigns? #Kurkure #YouTubeAds #YouTubeCreators #QuickCommerce #FestiveSeason #TaiyaarforTyohaar #CreatorMarketing
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Festive shopping grew by 27% last year, which means the opportunity to win shoppers is only getting bigger. But festive demand doesn’t arrive all at once. It builds, shifts and spikes! A shopper might discover a product today, compare it tomorrow and make a purchase when the right moment comes along. That means festive campaigns need to do more than create visibility. They need to respond to intent as it develops. Here’s a playbook to meet your audience at every moment of intent. #Festive #TaiyaarforTyohaar #GoogleForBusiness #AIinMarketing #MarketingTips
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