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Design thinking
Design thinking is a method for solving complex problems and creating new ideas that combines multidisciplinary teams, a creative space, and an iterative approach. It involves empathizing with users to understand their needs, defining the problem, ideating potential solutions, prototyping ideas, and validating solutions with users. The process is iterative, with learnings applied between each stage to develop innovative and user-centered solutions.
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Introduction to Design Thinking by Manik Choudhary and a disclaimer regarding personal opinions.
Design Thinking as a method for innovation through interdisciplinary teams, creative spaces, and an iterative approach.
Focus on innovation, multi-disciplinary collaboration, the importance of creative spaces, and the iterative approach in design.
The Empathy Phase includes understanding users through interviews and observations, emphasizing the importance of listening.
The Define Phase outlines storytelling, clustering, and creating a Point of View and HMW statements to clarify user needs.
The Ideation Phase encourages visual brainstorming and wild ideas, leading towards prototyping various forms before validating solutions.
Final thoughts and contact details of the presenter, Manik Choudhary.
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Design thinking
- 1. “Design Thinking” -Create Innovative Right Products Manik Choudhary, PMI-ACP, CSPO, PSM-1 manikchoudhary@yahoo.com
- 2. Disclaimer These aremy personal opinions on the subject and in no way represent that of my employer.
- 3. Design Thinking Design Thinkingis a method for solving complex problems and creating new ideas. *Source https://dschool.stanford.edu/groups/k12/wiki/17cff/
- 4. Design Thinking DESIGN THINKINGmeans creating INNOVATION by combining MULTI- DISCIPLINARY TEAMS, creative SPACE and an iterative APPROACH.
- 5. Innovation Source – IdeoHCD Tool Kit
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- 7. Creative Space Source –bootcamp bootleg d. School
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- 9. Iterative Approach Understand ObserveDefine Ideate Prototype Validate Problem Space Solution Space Empathy
- 11. Design Thinking –Empathy Phase Empathy Define Ideate Prototype Validation Build Empathy Pair up for interviews - Interviewer and Note taker See through the eyes of your users Steer with open-ended questions Confirm, redirect, or stop conversation with Close Ended questions Apply 5 WHY Techniques Talk less, listen More Take photos , Collect artifacts Write down your impressions “There Are No Facts Inside Your Building, So Get Outside.” Steve Blank, entrepreneur, author, and educator http://www.forbes.com/sites/kevinready/2012/08/28/a-startup-conversation- with-steve-blank/
- 12. Design Thinking –Define Phase Storytelling Clustering Personas Task Flow Analysis Framework POINT OF VIEW Hypothesis about users’ needs HMW Statement Empathy Define Ideate Prototype Validation * Source - http://www.3d-innovations.com/blog/?tag=design-thinking
- 13. Synthesis Framework Source –Ideo HCD Tool Kit
- 14. Point of Viewand HMW Statement Source – bootcamp bootleg d. School
- 15. Design Thinking –Ideation Phase Empathy Define Ideate Prototype Validation Be Visual Defer Judgment Encourage Wild Ideas Build on the Ideas of Others Go for Wild Ideas Go for Quantity One Conversation at a time Stay Focused on topic Brainstorm Rule Source – bootcamp bootleg d. School
- 16. Design Thinking –Prototype Phase Empathy Define Ideate Prototype Validation Physical Wireframes Interaction Storyboards Acting Pretotyping Source – bootcamp bootleg d. School
- 17. Physical Prototype Source -http://www.wooga.com/2011/03/lego-prototyping/
- 18. Wireframe Prototype Source :www.comakewith.us
- 19. Story Board Prototype Examplestoryboard from Arie Stavchansky, http://stavchansky.net
- 20. Acting / RolePlay Prototype Source - http://static.wooga.com/wp-content/uploads/Lego-Prototyping-One-copy.jpg
- 21. Design Thinking –Validate Phase Test the Solution with a “demo” before Building the actual product* * Source- Running Lean – Ash Maura Empathy Define Ideate Prototype Validation * Source - http://lean.st/
- 22. Thank you !! Manik Choudhary manikchoudhary@yahoo.com Linked In - http://www.linkedin.com/pub/manik-choudhary-pmi-acp-cspo- psm/1/54/529