𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗶𝗻 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝘁𝘄𝗼 𝘁𝗵𝗶𝗻𝗴𝘀: 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗱𝗮𝘁𝗮 𝘀𝗶𝗴𝗻𝗮𝗹𝘀 𝗮𝗻𝗱 𝗰𝘂𝘁𝘁𝗶𝗻𝗴-𝗲𝗱𝗴𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲💡 Join the GMP Academy for two essential workshops focusing on both strategic pillars designed to future-proof your media strategy: 1️⃣ 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽: 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗙𝗶𝗿𝘀𝘁-𝗣𝗮𝗿𝘁𝘆 𝗗𝗮𝘁𝗮 𝗦𝗶𝗴𝗻𝗮𝗹𝘀 (𝗢𝗰𝘁 𝟵) 𝗧𝗵𝗲 𝗛𝗶𝗴𝗵-𝗩𝗮𝗹𝘂𝗲 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: Learn how to maximize conversion signal utility by mastering two key features: - Maximize campaign efficiency with the full power of Conversions with Cart Data in CM360. - Future-proof your data strategy and governance using Data Manager in SA360 & CM360. 📅 Register Now: https://goo.gle/43bvucN 2️⃣ 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽: 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗶𝗻 𝗖𝗠𝟯𝟲𝟬 (𝗢𝗰𝘁 𝟭𝟱) 𝗧𝗵𝗲 𝗛𝗶𝗴𝗵-𝗩𝗮𝗹𝘂𝗲 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: Get an exclusive look at the CM360 vision for creative in 2026 and see two critical innovations: - See a live demo of the DCO Video alpha and the new YouTube auction creative sharing workflow beta in action. 📅 Register Now: https://goo.gle/42xvkfF #CM360 #SA360 #FirstPartyData #Creative
About us
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Learn more at g.co/marketingplatform
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http://g.co/marketingplatform
External link for Google Marketing Platform
- Industry
- Advertising Services
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- Mountain View, California
Updates
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ICYMI: Campaign Manager 360 partnerships are powering up your ad campaigns 🔋 Discover how #CM360 integrations with Typeface and Adobe GenStudio accelerate the creation and activation of high-performing ads — enabling brands to deliver on-brand and personalized assets with generative AI to drive performance and ROI ⬇️
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The 2025 holiday season is approaching fast! Join our upcoming workshops to unwrap best practices for delivering exceptional results with Search Ads 360, Performance Max, and more. Learn how to meet your customers wherever they are and drive maximum ROI across your Search, Performance Max, and Demand Gen campaigns: 📅 Date: September 24, 2025 ⏰ Time: 10:00 AM - 11:00 AM EDT 👉 Register now: https://goo.gle/3W11egK Discover how to deliver exceptional holiday results by using Search Ads 360's AI-Powered tools to supercharge reach, performance, and productivity: 📅 Date: September 25, 2025 ⏰ Time: 11:00 AM - 12:00 PM EDT 👉 Register now: https://goo.gle/4nKQjE2 Grab your virtual seat now ✅ #SA360 #PerformanceMax #DemandGen
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𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀 𝘄𝗶𝘁𝗵 #𝗗𝗩𝟯𝟲𝟬? We’ve launched four new features to help advertisers: ⏰ 𝗦𝗮𝘃𝗲 𝘁𝗶𝗺𝗲 𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗲 𝘆𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 with 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀, a new tool for creating reusable targeting sets that reduce setup errors ➡️ https://goo.gle/4grIpwI 🎯 𝗦𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 with 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗣𝗲𝗿𝘀𝗼𝗻𝗮, an AI-driven feature that translates marketing personas into actionable targeting ➡️ https://goo.gle/42xwjfL 🔎 𝗙𝗶𝗻𝗱 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗳𝗮𝘀𝘁𝗲𝗿 with 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵, which lets you use natural language to quickly find campaign entities based on their settings, reporting data, or historical events ➡️ https://goo.gle/3Kdg3dw 💬 𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 𝗺𝗼𝘀𝘁 𝗰𝗼𝗺𝗺𝗼𝗻 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝘀𝘄𝗲𝗿𝗲𝗱 and receive 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 with 𝗔𝗱𝘀 𝗚𝘂𝗶𝗱𝗲, a new conversational assistant for your DV360 journey
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We're excited to partner with Criteo to offer a new onsite retail media integration with Search Ads 360. With a new beta offering coming soon, brands will be able to create, launch, and optimize campaigns across Criteo’s expansive network of 200+ retailers directly within #SA360. This will help advertisers connect with their customers at a critical moment in their shopping journey: on the retailer’s site. Learn more ➡️ https://goo.gle/3JPM9w1
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Display & Video 360 advertisers: Taking your Netflix Ads global is easier than before. Don’t forget that our Display & Video 360 partnership with Netflix Ads has expanded in Germany 🇩🇪 Spain 🇪🇸 France 🇫🇷 Italy 🇮🇹 UK 🇬🇧 With guidance from your #DV360 rep, you can leverage first-party data to elevate your Netflix Ads with more personalized experiences. Get started today! #NetflixDV360 #NetflixAdEMEA
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📢 Shape your strategy with the Campaign Manager 360 roadmap! Join Google's Scott M. and Allie McIlwain tomorrow for a can't-miss look at upcoming focus areas in Campaign Manager 360. In this workshop, you'll discover how to: 🚀 Personalize creative at scale for greater impact across all your campaigns 📊 Streamline your measurement infrastructure for clearer, more actionable data 📺 Unlock powerful new insights from your CTV campaigns This is your chance to get ahead of the curve and prepare for what's next in ad serving and measurement. ➡️ Save your virtual seat: https://goo.gle/45IPXri
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Here’s your reminder to: ✅ Reach new and existing customers with Display & Video 360 by activating your first-party data 📊 Unify your measurement with Campaign Manager 360 to see performance across all channels 📈 Manage search campaigns at scale with Search Ads 360 to streamline your strategy and workflows 💡 Discover the 'why' behind your performance with Google Analytics to find new insights and opportunities
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ICYMI: We’ve enhanced Google audience segments in Display & Video 360, making them more relevant for your CTV campaigns 🎉 Google audiences in Display & Video 360 now enable you to reach 40% more CTV households 📈Learn more: https://goo.gle/4d2UDdF
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Ready to find new, high-value customers and expand your campaign reach? Optimized targeting in #DV360 is built to go beyond your manual lists. Here’s how it helps you grow your business: ✅ Reach new people: Find new customers who are likely to be interested in your product, even if they don't fit your usual core audience ✅ Achieve your goals: Meet your specific business goals, like getting more sales or increasing website traffic ✅ Drive results in any environment: Optimize your performance effectively with or without third-party cookies 🔓Unlock new audiences and maximize your campaign’s potential: https://goo.gle/4osc5gR
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