Monday Advertising Day.
Some years ago I clipped a whol lot of Sunday newspaper ads from the Francisco Chronicle, a paper that does not appear on every micro-fiche paper site. Some of these I have shared before, others are new. Most need a bit of explanation.
This ad for Baker's Cacoa Mix is the work of the Johnstone and Cushing company. Some Baker's ads were done by Dik Brown. This one seems more like a mix of Creig Flessel and Jack Betts' talents.
Weston's Honey Graham Crackers is harder to pinpoint. The way the kid sits in the last image is reminiscant of Dik Brown, who would have had to change his style consiberable to do this.
I have shared several ads for Jergens lotion in the past and have always felt they could be the work of Ken Bald.
If Willy the Penguin wasn't conceived to sell kids on cigarettes, at least they were done to normalize them for when they grew up. The comic book version was done by Chad Grothkopf, although I am not sure if he did the (many) newspaper ads.
Stan Randell imitation All Around Home for Nescafé.
Pacquins ads were around for a long time and although I think it had different inkers at different times the main aetist underneath all of them is Gunnar Peterson, the guy who created and solidified the photorealistic style of American newspaper advertising comics, using a variety of influences.
One of the influences on Peterson was Lou Fine, who was famous for his long run on the Philip Morris cigarettes ads. I have colected most of them in one big earlier post, many of which with my own scans in color.
These Purex ads were signed by Pineo. I may have shown them before on a seperate post on his work.
RoyalDesserts was done by a very competent artist, although I can't see which one.
From an ad by Johnstone & Cushing about their company we know Wexler had the Sal Hepatica account.
Swan Soap seems to have been done by Gill Fox in the same style he used for his comic strip Jeanie.
Tootsie was created by C. C. Beck. He often drew them with Pete Costanza, who got to sign them. This one seems to be by Bill Schreiber, who took over from them in 1950.
The Triton ads were one of a few series that were don in a Ripley Believe It Or Not Style. I have shared some before, but there seem to have been more. Some of these look as if they were done by later The Heart of Juliet Jones artist Stan Drake.