Audience

Let’s start by understanding what an Audience is and why it matters for your campaigns. Audience is a group of users, that you want to target with your ads. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors. Audiences in the DSP allow you to optimize campaign performance, minimize wasted budget, increase the number of conversions. By creating and managing audiences, you can make sure your ads reach exactly the users who are most likely to engage.

When creating a campaign, it is necessary to link one or more Audiences. But maximum amount of audiences linked to the campaign is five.

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Please note!

The campaign can’t bid if the Audience is not selected.

On that page the list of already created Audience is displayed. Filed Linked Campaigns shows how many campaigns are linked to the Audience. Once an Audience is archived, it can not be made active again and attached to the new campaign. Active campaigns referencing this Audience will remove it.

To create Audience you can press button Create new Audience and enter a name that clearly describes the group (e.g., iOS Users - Tier1 Audience, Retargeting EU Banner Click). You will then be redirected to the Audience setup page, where you can add various targeting options and choose targeting segments from Lotame for additional CPM-based fee.

For more information, how to set up targeting options refer to Audience (Campaigns).