Global Tracking Pixel

2539 — The code pasted into the HTML/JS code field will be added to the Ad Markup of each Creative

Global Tracking Pixel — pixel is used to track 3rd-party events across your entire network.

This global pixel is added to the Ad Markup of every creative served across your DSP. Each time an SSP executes the Ad Markup, the Global Tracking Pixel is triggered, allowing you to integrate tools for analytics or fraud detection across all campaigns and creatives. Typically, it is used to collect general analytics data (e.g., Google Analytics) or ensure traffic quality through fraud protection systems.

However, you can also add the Tracking Pixels/URLs on the creative level. It will allow you to set custom tracking pixels or URLs only for a particular creative in contrast to all network impacts of the Global Tracking Pixel.

When both the Global Tracking Pixel and Tracking Pixels/URLs on the creative level are added, two corresponding pixel blocks are included in the Ad Markup of that creative. This setup allows you to implement multiple tracking mechanisms at once, combining the Global Tracking Pixel with tracking specific to the creative. This approach facilitates more detailed data collection.

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