Lotame Segments

Epom DSP integrates Lotame DMP Segments, giving you access to high-quality third-party audiences built from behavioral, demographic, and interest data for more precise campaign targeting.

You can add Lotame Segments, which will be combined with your other selected targeting options. But only users who match both the segments and your targeting criteria will be served ads (AND logic).

Press Select Lotame Segments and a list of regions will appear.

Each region contains a set of countries, where you can browse and select various audience categories. Next to each segment, the CPM price for that segment is displayed.

This price represents the cost to target the segment and will only be charged after a successful bid. In that case, your effective bid will be your bid price minus the chosen segment's price.

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Warning

Lotame Segments targeting works only with CPM campaigns!

The campaign will not bid If the bid price is lower than segment price. Take into account that you may need to adjust your campaign bid price after linking Audience with Lotame Segments to the campaign.

You can Include or/and Exclude different Lotame Segments in your Audience. When you start adding segments, they are placed into a single group that operates using OR logic - meaning the user only needs to match one of the segments in that group. Within an OR logic group, you can add up to 10 segments for Include and up to 15 segments for Exclude.

One more OR logic group may be added and combined with the first group using AND logic. If a user matches multiple segments, the segment with the highest CPM sets the price.

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Please note!

Only two OR groups connected with AND logic could be applied.

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Example from the screen above

The bid is won if a user matches the following targeting:

• Luxury Cars segment and Age range 21–44,

OR

• Hybrid Cars segment and Age range 21–44.

The CPM price is determined by the segment with the highest cost — $0.75.

The campaign will not bid If the bid price is lower than segment price. Take into account that you may need to adjust your campaign bid price after linking Lotame segments to the campaign.

Next, move to Targeting Options.