Filters

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When you should use Filters

Let’s say you’re buying in-app traffic from multiple SSPs. Some of the apps you’re buying work really well while others don’t perform as you expect.
In this case you can create a filter that will act as a blacklist and populate it with low-performing apps, then apply this filter to the campaign to omit those apps from selling you traffic.

The following Filter types are available on DSP:

• Bundle ID - a unique identifier for an application on a specific platform;
• Site URL - the web address (Uniform Resource Locator) of a particular website or web page;
• Site/App ID - a unique identifier assigned to a website or mobile application within a specific platform or ecosystem;
• App Name - the official name of a mobile or desktop application as it appears to users in app stores, on devices, or within the application itself;
• User IP - the Internet Protocol (IP) address assigned to a user's device when it connects to the Internet;
• Placement ID - a unique identifier assigned to a specific ad placement within a publisher’s website, app, or other digital properties;
• Zip Code - a postal code system used to identify specific geographic areas for the efficient sorting and delivery of mail.

To add a new Filter, please follow the steps below:

1. Click the Create New Filter button.

Add filter pop-up window will be displayed:

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Public on/off

You can also make this filter list public, so any user can access it via the Campaign's targeting settings.

2. You can edit the list by clicking the Edit button:

You can change the list name, make it public, and edit the items in the list:

3. To edit the items, choose the filter type and press the Create Items button.

• The Update list pop-up window will appear:

4. Select the needed parameters for your list and enter filter elements. Each filter element should be added from a new line.
5. Click the APPLY button.

You can easily edit your lists:

• Click the Update Items button to add a new element.

• Click the Delete button to delete the chosen element.

Once you create a Filter, it can be used for the Campaigns Targeting:

Filters also can be used in the Bidding Rules feature:

1. Go to the Campaign Optimization settings and click on the "Manage Bidding Rules":

2. Click on the "Create New Rule" button:

3. Set up the necessary conditions for the rule and choose the "Add URL or BUNDLE to list" option. Then choose the list it will be added to and click the "Save" button: