Push Creatives

A Push creative is an ad delivered as a browser or device notification that takes the user to the destination page when clicked.

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Pay Attention

Push notifications are not supported on macOS and iOS devices. Keep this in mind when planning your campaign targeting.

When adding creatives to a Push campaign, you have two options:

• Image Assets — select a Main Image from the Creative Library and optionally add an Icon Image;
• 3rd Party Ad Tag — provide image URLs and creative details manually to serve creatives from a third-party source.

Image Assets

1. After saving your Push campaign, you are redirected to the Add Push Creatives page.
2. Click the Image Assets card.

3. On the Select Main Image tab, select an image using the radio button. To upload new images, click Upload Images in the top right corner.
4. Click Select Main Image to proceed.

5. On the Select Icon Image tab, select an image using the radio button. Click Select Icon Image to proceed, or skip this step if an icon is not required.

5. On the Push Creative Settings page, fill in the required fields:

• Click URL — the destination page users land on after clicking the ad;
• Advertiser Domain / Bundle — used by SSPs (platforms that control which ads appear on publisher sites and apps) to allow or block your creative. Once you enter the Target URL, the system detects the final destination domain/bundle and suggests it below the field;

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Kindly note!

We recommend setting the suggested domain/bundle or entering it manually, if the system could not resolve the final destination URL. A missing domain or bundle may affect how SSPs evaluate your creative.

• Title — the headline of your push notification (up to 36 characters);
• Description — a short message text that supports the title (up to 75 characters).

If you need more granular control over creative, expand Advanced Options on the same page.

• Bid Price — overrides the campaign bid price for this creatives.
• Frequency Cap (24 Hours) — banner views by a unique user per 24 hours. Overrides Campaign Frequency Cap for this banner.
• Frequency Cap (30 Days) — banner view by a unique user per 30 days. Overrides Campaign Frequency Cap for this banner.
• Creative Attributes — IAB Creative Attributes used as a targeting option. If an incoming bid request contains them in the 'attr' field, an allow-list is applied. If they are contained in the 'battr' filed, a block-list is applied.
• Creative Category — IAB Category. If an incoming bid request contains them in the 'cat' field, allow-list is applied. If they are contained in the 'bcat' filed, block-list is applied.

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Pay Attention

Creative Attributes and Creative Category require the SSP to send this information. If an incoming bid request does not contain these fields, this creative will not be shown.

3rd Party Ad Tag

Use this option when your creative assets are hosted externally. The fields are the same as for Image Assets, with one difference — instead of selecting images from the library, you provide Main Image URL and Icon Image URL directly.