Analytics Table Configuration
This panel allows you to customize your analytics report depending on the data you need.
You can customize your report with the desired metrics via the Settings button.
Available Metrics
General metrics
| General Metrics | Description |
|---|---|
| Bid Requests | Total number of Bid requests |
| Bid Responses | Total number of Bid responses |
| Bid Rate | The percentage of Bid Requests that received a Bid Response |
| Wins | Total number of Wins |
| Win Rate | The percentage of Bid Responses that won the auction |
| Impressions | Total number of Impressions (times an ad was displayed) |
| eCPM | Cost per Mile |
| Clicks | Total number of Clicks (times an ad was clicked) |
| CTR | Click-through rate percentage |
| CCR | Clicks to Conversions rate |
| Click-to-Bid | Click to Bid Responses correlation |
| eCPC | Cost per Click |
| Spend | Costs of the Wins |
| CCR | Clicks to Conversions rate |
Action Metrics
You can also add three different Actions to your report that will have such metrics as:
| Action Metrics | Description |
|---|---|
| Action | Total number of Actions |
| VPC Action | Value-per-conversion count |
| ICR Action | Action to Impression percentage |
| Revenue Action | Cost of the Actions |
| CPA Action | Cost per Action |
| ROAS | Return on Ad Spend |
| ROI | Return on investment |
You can customize your Actions' names here or in the User Profile.
Video metrics
| Video Metrics | Description |
|---|---|
| Skip | Total number of Video Ads that were skipped |
| First Quartile | Total number of Video ads that were viewed by 25% |
| Midpoint | Total number of Video ads that were viewed by 50% |
| Third Quartile | Total number of Video ads that were viewed by 75% |
| Video 100% | Total number of completed displays of Video ads |
Once you choose all of the needed metrics on the Analytics Table Configuration, simply press the Save button to generate the report.
Updated about 1 year ago