Quieter

We’ve just got back from our third To Boldly Game at the National Space Centre.

   

All set up ready to begin! 

It felt a bit quieter this year. 

And there were more exhibitors. 

Which meant more friends to see! 

And more competition. 

Plus there seemed to be more young kids, too young for FlickFleet. 

We did less well as a result. 

Sales were about 90% of last year’s. 

But we still made a profit. 

And it was great to see some gaming friends. 

And I had the Gal4Xeon taster sheets to give away. 

We must have given away thirty-ish I think. 

I hope that leads to a bump in followers over the next week or so…

2026!

Happy New Year all!

I hope those of you who celebrate it had a great Christmas, and I wish all of you a happy, healthy and game-filled 2026.

I feel like 2026 has started today, since we've been away visiting family.

I back now.

It's my first Monday off in a while, which gives me a chance to sort many things out.

I'll be doing some work on the Gal4Xeon campaign.

It's off to a great start with nearing as many followers as Exodus had at launch already.

With 3.5 months to go before launch.

Could this be our most successful roll and write campaign?

We'd really appreciate any follows or shares if you know people who might like a 30 minute 4X game.

I'll also be working on the Italian translation of the Exodus rules.

And planning the local convention I've taken over with a few other local gamers.

Progress.

Feels great after a decent break.

I even managed to maintain my daily game design habit over the break :)

Venture

We had a fantastic weekend at the NETE in Gateshead.

We were pretty busy!

Did more than twice what I’d hoped for.

Others did less well. 

Several traders left on Saturday evening or during the day on Sunday.

Gareth is not going to run it again :(

Years ago I’d toyed with the idea of starting a con in Newcastle.

Then Gareth started this.

I’m now considering taking it over.

Making a few changes.

I’ve a few weeks to make a decision…

Conventions

I'm back from the UK Games Expo.

I'm knackered.

But it was so good.

We had our box manufacturer, W. MacCarthy & Sons, hand-deliver some Xeno Wars boxes to the Expo, from London!

We sold more games than ever before!

We demoed FlickFleet to loads of new people and could see how much fun they were having.

I had a few really useful business meetings.

We had a crowd of spectators for most of the time.

We had people go out of their way to come to our stand, just to tell us how much they love FlickFleet.

And someone even came up to us during dinner, to tell us how much he loved it!

I've done conventions in four jobs now.

Games ones with Reiver Games and Eurydice Games.

Scientific ones in the day job.

And during my PhD.

I really enjoy them.

Games ones in particular feel like I'm among my people.

And I love meeting so many people I know.

Space!

I’m really interested in space.

In sci-fi.

Obsessed maybe?

I’ve published 7 or 8 games I’ve designed.

Border Reivers, set near where I live in the 1500s.

Then Carpe Astra (with Ted Cheatham) set in space.

Then Zombology about curing a disease with crazy things (not ivermectin or bleach though).

Then FlickFleet and Xeno Wars (with Paul), both set in space.

And three print and play roll and writes: Rocky ‘Roid, The Planets My Destination, and Away Team Bingo.

All set in space.

I’m working on another print at home roll and write too.

It’s set in space.

So you can imagine how excited I was when we were invited to demo and sell FlickFleet at the National Space Centre in Leicester last January. 

At their To Boldly Game event.

It was amazing! 

I’d been meaning to go there for years.

Plus, we sold way more games than I was expecting too.

They’ve invited us back for this year’s event.

It’s this weekend.

I’m so excited!

Six/Seven

Our sixth financial year finishes today.

Seventh if you count the year I ran it on my own at the beginning.

Before Paul joined and we became the home of FlickFleet.

It’s been another pretty good year.

Made a profit.

But nearly ran out of cash twice.

Did ok.

What will next year bring?

Hopefully more conventions.

Maybe a new game?

I was playtesting Jotunsaga at the North East Tabletop Expo on Sunday.

Feedback was positive.

It’s improving.

Progress is being made.

Awesome

We've just got back from the UK Games Expo.

Before it all began...

Four full-on days of travel, demoing & selling FlickFleet, and hanging out with my best mate.

It was awesome.

We were both a bit worried about how it would go.

Last year we had a run of great reviews in the lead up to the show.

And it was our best year ever.

No reviews this year.

It could have been disappointing.

We had no idea what to expect really.

We needn't have worried.

It ran from Friday to Sunday, and by Friday lunchtime Paul had decided to go back to York to get more stock. We ran out of some things, and were very low on others.

By the end of the first day.

Paul's return to York was well worth it!

We had our best show ever again.

Sales were amazing.

But more than that, it was awesome to spend the time chatting to people who love FlickFleet or introducing people to FlickFleet for the first time and seeing them love it.

See FlickFleet spark joy.

Playing a game and having passing members of the public stop to tell others that the game is amazing and they need to buy it. Several times.

Getting our best ever score (12!) in the solo competition, not once but twice!

And many hours with Paul, catching up, making plans and working out our next steps.

I feel energized. And enthused. And utterly knackered.

Three

Conventions this year.

AireCon in March.

The UK Games Expo for the second time in June.

And now Tabletop Scotland.

Ready to demo!

I came here with low expectations.

It’s small. Much smaller even than AireCon.

But a friend of Paul’s offered to put us up, so it’s fairly cheap too.

I’ve been really looking forward to it.

Another road trip with Paul.

Another weekend of demoing FlickFleet and chatting about prototypes.

It was way better than I expected.

Still feels like we’re gathering momentum.

Lots of fans of FlickFleet stopped by.

Lots of new FlickFleet fans by the end of it :)

Back in the UKGE

Yesterday I attended the UK Games Expo for the first time since 2009. I attended the first three UK Games Expos in 2007, '08 and '09 as an exhibitor with Reiver Games selling Border Reivers, It's Alive! (first and second editions) and finally Carpe Astra and Sumeria. I also exhibited at Spiel in Essen in 2008 & '09. Until yesterday I'd not been back to a large games convention, just attending Beer and Pretzels a few times with my friend Terry.

In the year I last attended there were 1,800 unique attendees and 2,500 total attendees (where one person came on several days). This year those figures were approximately 21,700 and 39,000 - a growth of 12-15 times over the last nine years and 30% up on last year (again!). It's now huge and feels very different to how it did back in the day.

One of the reasons I've not attended for the last eight years is that I am not a target punter for this at all. I don't buy a lot of games - my collection hovers around 100 games, and each year I give a few away and buy a few more - usually things I've played several times and really enjoy. I am not a Cultist of the New, most of my games collection is 5+ years old and has been played tens (or even hundreds!) of times. So a big trade show where you can buy the latest games is not pitched at me at all.

I ended up just going for the day on Sunday, adding another 400 miles of driving (Newcastle to York on Saturday night to stay the night with my FlickFleet co-designer and long-time playtester and friend Paul) and then York to Birmingham and Birmingham back to York with Paul a brief snack and toilet stop at Paul's and then back to Newcastle. This was on top of a week that I'd driven 750 miles with the whole family (including notably a five year old and a one year old). It was a lot of driving. But totally worth it!

I've mentioned already that I don't buy many games, but I did buy three:

My UK Games Expo 2018 Haul

I've been looking for Santorini for a while (I think it was out of print at Christmas), so when I saw it on the Games Lore stand I snapped it up (after a brief chat with Paul, the boss who I know of old) despite the fact I've never played it. I also bought the Crime and Punishment expansion for Firefly (more stories and misbehaving cards!) and Fuji Flush (which Paul brought up last time he visited and we played a lot). Total spend just under £50.

The main thing I got from the Expo was a chance to catch up with old friends: Games Lore, Surprised Stare Games, Ragnar Brothers, Steve and Nabil from Travelling Man (who picked up another 12 copies of Zombology on Sale or Return for the other three stores - the Newcastle store has already sold four copies). Plus Brett Gilbert (designer of Elysium, Professor Evil and the Citadel of Time, and a bunch of other cool games). I also ran into the aforementioned Terry and our mutual friend Graham, who I'd not seen for quite a while (I missed Beer and Pretzels this and last year).

I also got to meet numerous internet friends for the first time: Matt Dunstan and Rob Harper from Playtest UK, Robin Bates from Coaching for Geeks, Heinze & Rachel from Semi-Coop and Chisel. It's nice to meet people for real!

The morning was spent wandering round chatting to people carting round a very heavy bag containing everything I needed for my seminar and some stock in case anyone wanted some afterwards. I was very happy to put it down before my seminar, and as soon as it was over I ran it back to the car, just taking a few copies of Zombology just in case (as it turns out it was too few, I had to go back to the car to get more for Travelling Man!).

In the middle of the day I had my Made by Hand seminar where I had intended to live craft a copy of Zombology. It takes me 42 minutes when I'm focussing on it, which I thought was doable in an hour, but then I found out I only had 50 minutes. So instead I offered the audience (only eight people, including Terry and Paul) the choice of that or more talk and definitely not finishing it. They chose the latter. As it turns out that was very wise. I wittered on and ended up with the box half-finished with only ten minutes left! I quickly did a bit about the cards and then wrapped up with a rather lacklustre 'anyone want a copy' sales pitch. I sold one, and then got a twitter DM from someone apologising for missing it and asking to meet up to buy a copy, so two in total (plus the 12 to Travelling Man on Sale or Return, so I came home with 6 of the 12 I took). Sales were disappointing, but pretty good considering the small audience (lots of whom already owned it!). The seminar was well-received and several people were taking lots of notes, so I must have done something right! The biggest wrong was joking about 'are there any first-aiders in the audience?' and then cutting myself with my knife. Things to remember for next time: black jeans hide the bloodstains!

There were a few things that surprised me. Most notably the number of stands that were just demoing a game that was on (or coming soon to) Kickstarter. I hadn't considered attending without a decent pile of stock to sell - to just write off the several hundred pounds cost of attending (booth, travel, hotel, food, etc.) as a marketing expense when you could be selling games to cover the costs didn't even occur to me. There were also lots of stands that were selling non-games (gaming tables, dice, dice bags, soap, dice towers and box inserts, etc.). Finally, probably the weirdest thing of all was that in the seven hours I was there I didn't play any games. The reason why I prefer Beer and Pretzels as a punter is that there I spend the whole time gaming with chums (mostly Terry) and very little time wandering around/schmoozing.

As a punter, one day was definitely enough for me. Hopefully next year (assuming our Kickstarter is successful and I've fulfilled it ahead of the Expo) I'll be back for all three days as an exhibitor again!

Let's Convene

The focus of this week has been Beer and Pretzels. Oh, and parenting. But mostly Beer and Pretzels.

My parents came up last weekend so that I would have some help looking after The Daughter while The Wife was away for work. It's been great having them up, I'd not seen them since January and they were incredibly helpful, making my period as primary care-giver much easier. I even managed to get a new version of Zombology ready for this weekend in the evenings after The Daughter went off to sleep.

The Wife got back on Thursday so I could head off to Beer and Pretzels on Saturday morning. I've been to Beer and Pretzels four or five times now, initially as a publisher trying to drum up interest and trade for the games I was making and for the last two years as a punter, just playing games with friends while drinking a small amount of beer and eating the odd pretzel.

Saturday was an early start, up at five (though actually 4:30, The Daughter was waking up early all week with her cold), then a 6am departure to get a train to Burton to arrive in time for the 10am convention start.

On arrival, I came across a few old friends, Paul, Carole and Nick and then Terry, one of my gaming buddies from the South, arrived. We started with a quick game of Zombology, using the new version I'd made last week. I think the new art was much clearer (except accidentally missing out the requirement information from some of the cards) but the new version seemed way too easy. Though this may have been at least in part to a poor shuffle of a newly printed game leaving the aggressive cards out of the deal. People seemed to enjoy it, but in a low key way, there was no-one clamouring to play it again or buy it. More work required methinks.

After Zombology we ploughed through another 9 games, mostly with the same crowd. At home we play games at my house using my collection. I rarely buy games I haven't played and enjoyed, so we mostly play games I know. Conventions (and Beer and Pretzels is the only one I go to these days) are the main way I have to come across new games. Saturday was the first time I'd played Elder Sign, Las Vegas (which we played twice), Il Vecchio, Gear & Piston and Istanbul.

Particular favourites were:

• Las Vegas - like a simple, cleaner version of Alea Iacta Est, with plenty of opportunities to screw each other over. Terry had apparently owned it for ages but only played it for the first time recently, after which he's racked up a bunch of plays.
  

• Istanbul (just nominated for the Kennerspiel des Jahres) - another of Terry's purchases, you're racing around the city trying to be the first to collect five (or six with two) rubies to win the game. I enjoyed its simplicity and the speed at which things proceeded and the ability to lay the tiles out differently each time you play, increasing its replayability.
  

We called it a night around 9:30, half an hour before the venue shut. I was knackered, twelve hours of gaming on top of the 4:30am start had done for me. Terry and I were staying in the same hotel so he gave me a lift and then I had an awesome night's sleep.

Sunday started at ten, but we arrived a bit early (as we had the day before). They weren't letting us in early though, so we sat in the sun for half an hour and played half a game of Stone Age on the iPad.

I'd brought two versions of Zombology with me, so I asked yesterday's victims and Neil if they'd try the other version and compare and contrast. This was a noticeably more vicious game that proceeded more quickly since almost everyone had played before. Most people enjoyed it, but Nick found he rarely had a good card to play and Paul would have liked higher cards in the first deck to aim towards.

Sunday was a much shorter day, I wanted to get the 3:30 train so I could be back in time for the daughter's bedtime, so I only had five hours of gaming. After Zombology, we played a couple of longer games: Euphoria: Build a Better Dystopia and Praetor. I think Euphoria was my favourite game of the weekend a 60 minute worker placement game with loads going on, plus nice art and fantastic wooden pieces (I admit it, I'm a sucker for nice bits!).

All in all, it was a great weekend. Great to catch up with Terry and everyone else, great to learn some great new games and play some old favourites.

The only downside was that Zombology wasn't as well received as I had hoped. Needs a bit more tweaking I think, time to consider some new ideas.

Beer and Pretzels

Last weekend I went to Beer and Pretzels, a games convention in Burton on Trent in central England. The convention is held in the Town Hall, a grand old building, and fills the main hall and a couple of other function rooms. There's a cafeteria serving hot and cold food and a bar serving drinks (including beer) and the organiser, Phil who owns the Spirit Games FLGS in Burton puts some pretzels on each table.

I had attended B&P twice before in, I think, 2008 and 2009. Those times I treated it as business as I was running Reiver Games at the time, so I arranged in advance to co-opt a table (and bless him Phil gave me a good one at the entrance to the bar/cafe) where I sat during the day trying to find people to demo my games to and then hopefully close a sale. I spent the evenings just hanging out playing games though, and then spent the night at a pub nearly which had single rooms over the bar for £20 a night!

This time things were very different, I had nothing to sell or demo so I was just there to play games and catch up with people from my Reiver Games past. Instead of two carrier bags full of stock I was hoping to sell, I took only one game: Codename: Vacuum for playtesting and showing to anyone who was interested, but I wasn't on a hard-sell mission, it was available if people were up for it.

I decided to push the boat out and stay in the Holiday Inn up the road (if I'm away from The Daughter, the last think I want is a night's sleep broken by the sounds of drunken revelry from the bar below!) and at the penultimate minute I heard the my friend Terry from Bedford would be attending too - a great opportunity to catch up - I'd not seen him since last July.

Saturday morning I was woken by The Daughter at 5:30 (bless her cottons), and was just about to drag my sorry carcass out of bed when The Wife asked: 'Are you taking the car?'. 'Yes...?', I replied lsightly quizzically. 'Can you not?'. 'Yes', I confirmed slightly pained. Cue 45 minutes of frantically running round trying to get ready, organise a taxi to the station, find out train times and pack a bag.

Aside: After taking a couple of short holidays with an eight-month old baby, there is something really liberating about going away with a washkit, a change of clothes, a laptop, a game prototype and nothing else. You really appreciate travelling light once you have kids.

I spent the three hour train journey working on a new version of Codename: Vacuum inspired by feedback from my friend Tim the weekend before. On arrival I did a quick lap and said hello to a few people (including Phil who I'm pretty sure didn't remember me) and was just settling down to a game of Race for Adventure with Paul when Terry arrived. Terry joined us, and so every game I played all weekend was with Terry (and others).

Saturday ended up being a marathon 12 hours of gaming, featuring 9 games, five of which were new to me: Race for Adventure, Police Precinct, Terra Mystica, Tzolk'in and Snowdonia. I enjoyed them all, but Snowdonia was my favourite new game - a fairly quick worker placement game with an unusual theme and some nice ideas and mechanisms. In addition, Patrick, who worked for a company that my previous employer (Travis Perkins) bought out while I was there, came and found me and wanted to try Codename: Vacuum, so we gave that a 5-player run through. Patrick and his friend Rob seemed to enjoy it (Patrick's wife Jo less so) and even 5-player, with three new players it only lasted about 1 hour 45 mins which wasn't too bad.

Sunday was a shorter day as I needed to get a 4pm train back, but I still managed to squeeze in another five games including another Snowdonia, the new-to-me Love Letter and another game of Vacuum with Steve and Neil (and Terry). This Vacuum play was over amazingly quickly. I'd explained something badly, so Steve raced to finish the game expecting to score something that he couldn't. I was just getting going and it suddenly came to an end. I still managed to win, but it was Steve and Neil's first play and only Terry's fourth so that's not that surprising. It lasted 35 minutes. One of my goals for Vacuum is a short play time, so I've got to see what I can get from that game to help me speed it up - a recent game with three experienced players lasted over an hour by comparison.

As ever I enjoyed B&P, it was great to catch up with people who I'd not seen for 4 years or so and Terry who I'd not seen for several months. It's rare for me to play games that aren't in my collection (which usually only contains games I know and like before purchasing), so it was also great to try a few games that I'd not played before.

The return journey was split between more graphic design on the next Vacuum and writing last week's blog post. All in all a great weekend :).

Holidays! Yay!

I'm back now from my week's holiday in Norfolk (which it turns out is a very long way from Newcastle when you've got a baby in the car!).

We went with the entirety of my in-laws, which was great as my brother-in-law, my sister-in-law and her husband are all often up for games. We played a lot of 7 Wonders (including my 100th play!), plus Thunderstone (including my 75th play!), Carcassonne the Castle and I finally got my teeth into all the X-Wing Miniatures stuff I'd bought at the beginning of the year :) I also got a couple of late night games of Codename: Vacuum in with my sister-in-law's husband (aside, is he a brother-in-law too? A brother-in-law²? Something else? I've no idea).

I was keen to play Vacuum of course, and he's a big steampunk fan, so I thought the theme would appeal to him. He plays games less than my regular playtesters, he'll play games when I'm around but doesn't attend a regular weekly Games Night, so I thought he'd be an ideal candidate for trying out the simple, first-play rules I had in mind.

One of the main criticisms I'm getting at the moment is that the first few times you play Codename: Vacuum you're not really sure what to do or why - it's too complex. There are thirty different cards available to you in a standard game of Codename: Vacuum. Like most deck-building games some of those are constant and available in every game, but some change from game to game. There's a lot to take in, and the second time you play, there's a lot more. Confusing.

I thought a way to simplify the game for the first time you play would be to reduce the number of cards. Just keep the twenty that are in every game, and not use the additional ten that change from game to game. But I had no idea whether it would work, or whether it would feel anything like the real game. So I turned my brother-in-law? into a human guinea pig.

The good news was that it felt like the real thing, and Matt picked it up quite quickly (he even won that first game). He then requested a second, and we played the full game which he also seemed to pick up quite quickly. Good stuff. I won that game (good stuff too ;) ).

Matt enjoyed it, it's a reasonably good game. Now I need to do the work required to make the jump from good to awesome. Still aways to go.

In other news, I've started tweaking the border artwork a bit more. I'm starting with the first age cards, trying to make them look a bit more steampunky.

In still further news, through judicious application of wicca, neuro-linguistic programming, voodoo, jedi mind tricks and hypnotism, I've managed to get The Wife to arrange to a weekend pass swap. Which means I get to go to Beer and Pretzels in three weeks time. It's a games convention in Burton-on-Trent in May each year. I've been two or three time before while I ran Reiver Games. I'd spend the day demoing and trying to sell copies of my games and then the evenings on general gaming. This time I get to do the general gaming all day (and evening :) ). It'll be good to catch up with people I knew back in the day, and also get to try out some new games. We play my games on Games Night, and I don't often buy games without trying them, so new games often pass me by.

My Second Essen

I finally returned from my second Essen at midnight on Monday. It's been a pretty busy few days since I got back too, so this is the first chance I've had to really take stock.

First a big thank you to all of you who swung by and introduced yourselves - it was nice to meet you all and to know that somebody out there reads these musings!

The Run-Up

The run-up to Essen as I've already mentioned was pretty stressful, in particular the travel arrangements. When I finally found out I could get the games freighted to Essen for £160 (as opposed to £1000 for the van hire and freight rate on the ferry) I felt much better about that, but the banners didn't arrive until lunchtime on the day I left - thankfully they were ok!

Just to make things more exciting on the shipping front, I heard from the freight company (after they'd already collected the stock) that there would be a couple of extra charges. I wanted the games delivered on Wednesday (so I could unload them myself to save money) which was an extra £40, and then when they realised it was going straight to the fair there was an additional charge for unloading delays which I still don't have a final amount for. As it turns out they didn't deliver on Wednesday, but Tuesday instead. This was good in the sense that I knew that the games had arrived safely, but bad in that it incurred extra costs (warehousing at the fair and delivery to my stand by fork-lift - £140€ in total). The freight company did waive the delivery on Wednesday surcharge though.

Wednesday

A pretty good day. It took a little longer to get to the fair than I expected, we'd got up at 4:50am, caught a 6:50am plane to Dortmund and arrived in Dortmund at 9:05. Then we managed to miss every connection to Essen, so we didn't arrive at the fair until lunchtime. We set up the furniture, hung the banners (which looked great - much more professional than last year's posters) and waited for the games to arrive. A fork-lift dumped the two pallets and then we set up the rest of the stand and went about adding the errata sheets to all 630 copies of the expansion I'd taken. That took Andrew and I three hours, it would have been a bit quicker but I kept having to stop to speak to people :) There were even a few sales of Sumeria and the expansion too :).

Sans crowds the fair was easy enough to negotiate so I took advantage of the space to chat with my Taiwanese and one of my German distributors. My Taiwanese distributor said It's Alive! was selling well for them, and stock was running low. Since the cost of shipping to Taiwan is so exhorbitant, he was keen to collect stock from me at the show. I delivered four cases to him that day, and he said he might want some more, depending on how much space they had left at the end of the show. The German distributor hadn't yet collected any Sumeria, and assured me that he wanted to, it had just got lost in the run up to the show chaos. He asked me to come back to him at the end of the show - he'd take some of my left over stock if I had any - maybe 60 copies of each?

Feeling pretty chipper about things and with the stand ready to go by early evening, Andrew and I headed off to the apartment and a welcome Chinese takeaway (we'd eaten at about 5:30am in the airport, and then not until 8:30pm at night. Mmm. Hungry! That evening Dunk and Lucy arrived from Duesseldorf and the team was complete.

Thursday

Thursday was the first day of the fair proper, and since Dunk and Lucy had arrived late the previous night, and Dirk (the Sumeria designer) was going to be helping out on the stand Thursday morning, I gave them the morning off - so it was just Dirk, Andrew and I until lunchtime. It got off to a fairly slow start - it takes a while for people to percolate through the halls to Hall 4, which is right at the back. Sales were pretty good though, lots of Sumeria and the expansion alone, plus more It's Alive! and Carpe Astra than I was expecting. The hardcore geeks tend to come on Thursday and Friday in an attempt to miss the weekend crush, and to get what is on their lists before they sell out. There was also some interest from new distributors in Finland, Japan and Singapore and my Belgian distributor collected some Sumeria too.

Friday

Friday was slower than Thursday, but not a bad day at all. I sold a box of each game to a shop in Switzerland (my first confirmed Swiss stockist) and sales were not too bad. It's Alive! and Carpe Astra continued to do better than I had expected, but it was definitely looking like my 50 copies a day target for Sumeria was optimistic. I gave Andrew the afternoon off - he'd earned it!

Saturday

I wasn't expecting much from Saturday - the crowd is usually more family-oriented, tends to stick to the front halls and is less free with their money. Still nothing prepared me for just how bad it was. Sales were just over half the previous day's and it felt like we weren't selling anything at all. People seemed to enjoy the games though, and a couple of distributors swung by after apparently hearing good buzz about Sumeria. Alliance, my biggest US distributor sent a couple of guys over from their sales team. Previously I'd only dealt with their purchasing team so it was nice to meet them. They said that they'd heard good things about Sumeria and wanted to push it on their return to the States as a game with good Essen buzz. Plus a potential new French distributor had also been told about Sumeria and was interested in ordering 120 copies (a larger order than any I'd had outside America). Sales were very disappointing, but the buzz and distributor discussions left me feeling better about things.

Sunday

Sunday was a real roller-coaster. Sales were going really well, my second best day of the show. Several people who'd played the games on Saturday came back and bought them and I picked up another Finnish distributor. I still had a bunch of stock left, but I hoped after the German distributor took some it would be a manageable amount to possibly send back in another UK publisher's van.

Then disaster struck. The boss of my contact at the German distributor came round, and seeing that my games were also distributed in Germany by someone else decided it would just be easier to buy from them rather than me. NO! Now I had a lot of stock to somehow get home. Time to panic! I went back to my Taiwanese distributor who took a bunch more It's Alive! and one of my UK distributors offered to take some of my stock to an Italian fair they were visiting the following week. I tried to see my contact at the other German distributor to see if they wanted some stock, but I couldn't get to see him - he was way too busy.

My last option was to buy a pallet, put the games on it, shrink-wrap them and then get the fair freight handlers to warehouse it for the night and ship it back to me in the UK. 460€. We finally left the fair at 9pm after a very stressful final few hours.

The Aftermath

The next day Andrew and I pootled round Essen before heading over to Dortmund airport for our 4:15pm flight. Which eventually took off at 9:30pm, 7.5 hours after we arrived at the airport. I finally got home at midnight, tired and emotionally exhausted.

On Tuesday I paid my take into my bank in the UK, although I brought home fewer Euros than last year, even with the huge cut the bank took, the weaker pound meant I paid more pounds into my account than last year. Of course with the sweaters, banners and the freight costs my expenses were much higher than last year, it was still a profitable week, but not by much.

Since then I've been busy on personal things and following up on all the distributor contacts I made - trying to expand my market presence further round the world. Next year things will be cheaper (the sweaters have a one off cost I've already paid and the banners are re-usable) and I really need to find a more affordable way to get my games to and from the fair.

I'm off to Patriot Games in Sheffield on Saturday for another demo day, and things on the home front will quieten down on Monday. Then sleep. Lots of sleep.

Essen. Yeay! Arrgh! Yeay! Arrgh!

It's that time of year again, we're just over two weeks away from Spiel '09 (or International Spieletage '09 to give it its full name). Spiel is the largest event on the board gaming calendar, a chance to demo and sell you games to over 150,000 (predominantly German) board game fans.

Last year my preparation for Essen was all a bit last minute and I vowed to be more organised this year. I've not succeeded in any significant way :-(. I did manage to book my accomodation in March, and I obviously got my booth organised in time for the May deadline, but I only booked my booth furniture a couple of weeks ago, and the saga of how I'm getting my crew of awesome volunteers and my games to Essen is ongoing!

Last year I took three volunteers: Mal, Dunk and Lucy. They were awesome, they worked extremely hard, were knackered like I was and they were doing it as a favour to me, not for personal financial gain. We all shared a car, (which Dunk and Lucy drove - again with the awesome), got the ferry from Hull to Rotterdam and stayed in a couple of self-catering apartments. Dean from Ludorum Games, took my games for me in his van (we're racking up a lot of awesome here), I just paid £35 to ship a pallet of games from my warehouse to his house and then him some petrol money.

It all worked out ok. I liked the self-catering apartments (only 10 minutes walk from the venue, fairly affordable and they allowed us to cook for ourselves and hence eat cheaply). I booked the same place again this year. The ferry cost about £400, and was fun in a roadtrip kind of way.

Yet again I left several important things to the last minute. Who I was taking was up in the air until last week. Dunk and Lucy had volunteered again (gluttons for punishment!) and I was hoping to take The Wife. Sadly work commitments had ruled out The Wife a couple of weeks ago, and Lucy was unsure too. It might just have been Dunk and I. Four people on the stand takes some of the pressure off, you can take a break, wander round or come in late/sneak off early. Just the two of us would have been very hard work. So I started looking around for replacements. In the end Lucy was able to make it (yeay!) and I found a fourth in Andrew - one of my playtesters. Excellent. People sorted. Now I can sort out travel.

Games first. I'd phoned around last week and none of the other UK publishers I know had any space in their vans. Not a problem. I could hire a van and drive it over full of games like Dean had done last year. I phoned a few van companies and got a quote of £192. The Wife sensibly pointed out that since I haven't driven on the continent before (on the wrong side of the road!) and I have a medical condition, I should probably have a co-pilot who can share the driving. £66 for a 2nd driver. Then I phone the ferry company. Last year I'd paid £400 for a return ferry ticket for four people, a four-berth cabin and a car. This year I was looking for two people, a two-berth cabin and a small van (Citroen Berlingo about the size of a car). I'm chatting to the woman on the phone and she asks what the vehicle registration is.
"I don't know - it's a hired van." I reply.
"Van?" she asks, "What are you taking?"
"Some board games to a trade show."
"Oh, you'll need to speak to our freight department." They quote me £755. It's going to cost me over a grand to get my games there. A grand! A GRAND! Ok, that plan goes out of the window. After examining the options for just getting a freight company to ship the games there, I think I can go down that route, but it's not booked yet and nor are the flights for the four of us.

There's a couple of other things I want to get sorted too. Last year my Point of Sale consisted of a few posters I'd got printed at York University, which then fitted in simple top and bottom frames (don't ask how long that took - they were a nightmare!). I wanted something a bit more professional looking this year, so I've been looking at getting some vinyl banners done. Time's getting a little tight (especially considering I haven't designed them yet), but I've found a company online today that have a 48 hour turnaround, so that can be put off for a day or two.

The other thing was some kind of uniform (no, not french maids and firemen!). Last year we were all in civvies, so it was hard for passing people to work out who to speak to. I'm getting some sweatshirts done with the Reiver Games logo, so it will be clear who's working the stand and who's visiting it. At first I thought of T-shirts, but I seem to remember wearing a jumper all the time last year due to the temperature, so a sweatshirt seems like a better idea. They have a 7-14 working day turnaround (I found out today with 9 working days left), but I spoke to them on the phone today and for such a small order it shouldn't be a problem.

I found out about the ferry price this morning. I've spent the day trying to sort out getting the games to Essen, getting us to Essen, and sorting out the sweatshirts and banners. Numerous phonecalls to various companies (several in Germany) and not a small amount of stress. I'll be glad when I get there.

Essen Preparation

I'm starting to sort out my Essen visit for this year. Last year I went to Essen for the first time, as an exhibitor and as an attendee.

Having never been before I had no idea what to expect, nor really how to prepare. I had released It's Alive! in September (about six weeks before Essen), but I had very little in the way of distribution and very little buzz about me. Carpe Astra, which I had hoped to release at Essen had been delayed and so I was just toting It's Alive! and a hand-made prototype of Carpe Astra.

I'd been approached by Peter Struijf of Geode Games to see if I'd be willing to share my stand with him and I was. Turns out it was a great idea, not only did Peter's Krakow 1325AD game draw lots of extra people to my stand, but Peter was a great guy and we had a lot of fun hanging out on the stand over the five days. Peter's boundless enthusiasm was infectious :-)

This year, with a year's experience of Essen and three games to sell (plus the Sumeria 2-player expansion promo) I hope to be able to build upon last year's experience and have an even more successful show.

To determine if the show is 'successful', I need some benchmarks, to gauge its success.

The simplest and most honest success criteria will be do I turn over more at this year's show than I did at last year's? This is easy to work out since I already know what last year's turnover was, and I have to work out what this year's is in order to pay it in to the bank :-). Cash sales are also good for my business, as the mark-up I get on each sale is much higher than I would get selling to a distributor. This boosts the average value of my sales, and reduces the number of games I need to sell to break even on a particular game (none of my games have broken even yet).

On top of the simple cash turnover, there's a more involved, but still financial criteria: October's turnover. This includes not just the cash turnover at the event, but invoiced sales to shops and distributors at the show. Last year's October turnover was awesome - it's still my best month ever by quite some way, since as well as the cash sales on the trade show floor I also sold a lot of games to new distributors. This year things will be very different, since most of my distributors already have stock (though I'm still waiting for most of my European distributors to pick up Sumeria).

Then there are the other less tangible criteria: raising awareness of my games and my company, attracting new distributors, finding new artists and designers, projecting a good image of my company, etc. How to judge success on those criteria is much harder.

Last year at Essen, I did very little in the way of preparation. I spent £50 on some glossy posters, which I hung from the back of my stand with simple poster frames. I bought some material to use as table-clothes and just piled my games along the back of my stand in their cartons - a warehouse-like wall of brown cardboard. I also got It's Alive! listed in the 'Spiel fuer Spiel 2009' handbook, a full colour handbook printed by Dagmar de Cassan of Spielen in Osterreich.

This year, I'd like to improve the pre-fair awareness of my company and my games to draw more people to my booth. I'll be listing in Spiel fuer Spiel 2010 again, and I'll be spending 100 Euro on an improved listing in the SpielBox preview which includes not just the basic info (number of players, title, designer, etc.) but photos and descriptions of the games.

I'd also like to put some more thought into the stand design to make it look a little more professional (without adding hugely to the cost).

If you've got any ideas or advice I'd be very glad to hear them :-)

Mental Couple of Weeks

The next two weeks are going to be very busy. Fortunately, the last couple of weeks haven't been too taxing and we've just had a long weekend (yesterday was a public holiday in the UK).

We bought a house down here on Friday, so now we've got to get it ready and move in. It needs decorating throughout, and there are a couple of more major jobs we'd like to get done before we move in.

This week my parents are coming up from Bristol to help us decorate, so I'm taking Thursday and Friday off work to go over to the new house and decorate with them, and we'll be working on it on the weekend too. Friday is also the day that Sumeria arrives in York. On Saturday The Wife is off to Sweden for a week for work, so next week I'm home alone.

Having my games in York has saved me a lot of money. In York I'm paying £1 per pallet per week, with a minimum order of £10 a week. I'm down to 4 pallets now, so I'm paying £10 a week. Down here in the South I was quoted £2.75 per pallet per week. For those four pallets that's only £11 a week, but I used to have more, and on Friday another 6 pallets are arriving from Germany, in York that has no effect on the amount I pay (still within the minimum invoice charge, just!), but down here that would add £16.50 a week to my costs. The downside is when a new game arrives I need to get my hands on a lot of stock, that means several trips to York to load up a car-full of games and bring them down here. So next week I will be mostly on the road and fulfilling pre-orders and stocking orders. In addition, I've the UK Games Expo that weekend, so I'll need some more stock for that.

In addition to everything else, I need to get ready for the Expo: preparing my stand, working out how much stock I'm taking, getting new business cards made and getting some Point-of-Sale signs done.

Beer and Pretzels

I had a great weekend in Burton at the 20th Beer and Pretzels games convention. I delivered a box of Carpe Astra and a box of It's Alive! to Spirit Games the shop that runs the convention, as they had sold out of both in the weeks leading up to the convention. After that I set up on a table and proceeded to demo my games and do some playtesting. I did my usual thing 'working' during the days until about 5-6pm and then 'playing' during the evening. The only difference being that while I'm 'working' I only play my own games (and prototypes), in the evenings I have a beer and play whatever anyone else wants to play.

Sumeria was well-received, with a gratifying percentage of players pre-ordering after their game. It would have been higher, but several people didn't pre-order a copy as all their gaming buddies were already on the pre-order list :-). It's Alive! sold a few copies over the weekend, and Carpe Astra was popular too. In addition, I got several playtesting games of one of my prototypes in too.

I also spent some time gaming with Paul, who runs Games Lore one of the biggest UK online games stores. He's running low on stock of my games and says they was a large spike in the number of Carpe Astra sales after my competition on BoardGameGeek. Nice to get some confirmation that the competition worked!

All in all, a great weekend, and I returned to lots of emails including a few more email pre-orders of Sumeria. I've now more than doubled the number of pre-orders I've got for Sumeria since reducing the pre-order price. Everyone is getting the price reduction, including those who pre-ordered before I reduced the price, so I lost some money from those early pre-orders (£17.50 down to £15, so £2.50 per customer). Thankfully, the number of new pre-orders more than makes up for that!

Just before I left for Beer and Pretzels I heard from the German manufacturer that Sumeria is being assembled on Wednesday. All being well it will arrive at my warehouse before the end of next week.

Beer and Pretzels

This weekend I'll be heading to the 20th Beer and Pretzels convention in Burton-on-Trent. It's my third time attending, and somehow this year feels very different.

Beer and Pretzels is run by Sally and Phil of Spirit Games, and is held in the Burton-on-Trent Town Hall. It's a fairly big convention (I'm guessing over 200 attendees) and has a really nice atmosphere, with a bar, food, lots of different types of games and a prize ceremony at the end for reviewers on the Spirit Games website.

I first went in 2007, getting the train down from York and staying in a local pub. I had a carrier bag full of hand-made copies of Border Reivers, and a prototype copy of It's Alive! The convention went well - despite the convention being run by a shop, Phil let me sell hand-made copies of Border Reivers, and I sold quite a few. I went for the second time last year, and although by then I was technically a pro game publisher, it felt very similar. I got the train down from York, stayed in the same pub round the corner and again I had a carrier bag full of hand-made games, this time the last few copies of the hand-made edition of It's Alive!, which I duly sold out of. Phil had even reserved me the same table in the corner by the bar :-).

This year everything feels very different. I'm driving up from Bedford, and instead of a carrier bag full of hand-made games to sell myself, I'm taking a couple of boxes of professionally manufactured games and an invoice for restocking the shop. I'll be demoing my games this time, but if anyone wants a copy I'm going to direct them to the shop instead, where Phil will have some available. I'll also have the Sumeria prototype which I'll be demoing and I'll be taking pre-orders for Sumeria at the new, reduced price. I'm going to leave the Sumeria prototype with the UK Games Expo guys (who will be attending to hand out flyers at some point), so that they can start playtesting it as a contender for the UK Game of the Year competition which I helped to judge last year. Since Sumeria is now only a couple of weeks away it shouldn't be too much of a problem.

If you're going along too, stop by and say hi. If you're not: change your plans - it's their 20th birthday!*

* "I live on another continent" is no excuse!

StabCon and Carpe Astra Prototypes

After a good weekend at StabCon, I've spent the day working on Carpe Astra again. StabCon was good fun, I got to play a lot of games, mostly new to me, but not many prototypes. I ended up spending pretty much the whole weekend gaming with Steve, Paul, Andy and Richard (to various degrees - it was a fluid group with people dropping in and out), so we mostly played games that people had brought and wanted to play. I think in hindsight, I'd have been better off setting up on my own table and trying to collar a load of passers by instead if I wanted to get more playtesting done.

I did manage to get Codename: Ancient and Carpe Astra to the table and got some good feedback about both. Codename: Ancient went down well, so well in fact that Steve placed an order (I've not even picked it up yet) and said he'd even buy it without new artwork, which is pretty cool. Carpe Astra was played by Steve (who'd played it before at Beer and Pretzels) and Andy & Toby who hadn't played it before. The feedback was good and Steve thought it had improved in the last couple of months. I'm fairly happy with the scoring now (finally) and I was going back to some old rules regarding the number of pieces allowed on a hex. I think it's better the old way - it's certainly easier to keep track of your network if there's only one agent on each hex.

I've spent today in Adobe InDesign mocking up a new prototype for Carpe Astra. It's high time my version got updated (my one is done mostly with biro and colouring pencils), and this means I can print out a bunch more, for Ted and another playtest group in the US. It's still placeholder art, but it'll give an idea about the layout I'm considering. I've done what I need to on the computer today, tomorrow I'll print it out and then assemble it. I think it's going to be Wednesday or Thursday before I can post the US-bound copies, as I need to do some more spray gluing, for which I'll co-opt my friend's garage again.

In other news, the much delayed June Report will get done tomorrow, honest!

Short Day

I'm having the afternoon off today to spend some time with The Wife. I figure I'll be playtesting on the weekend at Summer StabCon, which counts as work so, I'm due some time off.

Yesterday, Paul and I got some playtesting in, as he was busy on Wednesday afternoon. We managed a 3-player game of Codename: Native, the first time I'd played it with more than two. It's growing on me - the first time I played it I thought it was good, but more plays seems to make it more interesting. We also got to try a new prototype which had arrived the week before, Codename: Farm. First impressions were that it had some interesting ideas, but needed a bit of streamlining.

In the evening there was a limited turnout for Paul's games night (everyone's on holiday) so instead we introduced Spencer to Codename: Ancient. The scores were much tighter this time, as Paul, Lisa and I had all played it before. Spence came last, which implies a learning curve. Afterwards we thought of ways to improve the layout of the prototype to make things simpler to play and get your head around.

This morning I'm going to chase a few stockists and my potential US Distributors to try and drum up more orders for It's Alive! I'm also going to make a start on some new Carpe Astra prototypes. I'm going to send a couple to the US for playtesting - a first for me.

Tomorrow I'm off early to StabCon. I think I'll take the following prototypes with me: Ancient, Native, Rising, Match, Colony, Backyard and Carpe Astra. Should be a good weekend.