Marlon Brando Rolex
All The Crazy Moonphases
John Goldberger pointed out to me in an email "I think this is the first Rolex advertising in the movies, because I bet the original book or script by Tennessee Williams didn't exist with the words Rolex Chronometer."
Update: In a follow-up email, John mentioned "Tennessee Williams wrote the script for The Fugitive Kind in 1937, at which time Rolex had NEVER made a Moonphase of any kind. This means that in 1960, the screenplay authors added the words Rolex Chronometer as well as the description for the Moonphase. Also the description is too precise for the knowledge of a film-maker, and the supreme irony is that the model was out of production in 1960!!"
The President on The Godfather
Anyone whose favorite movie is The Godfather is alright by me