Showing posts with label Perpetual Planet. Show all posts
Showing posts with label Perpetual Planet. Show all posts

Wednesday, April 23, 2025

Rolex Perpetual Planet: Shaping the future of our planet

 

Rolex Perpetual Planet

 Shaping the future of our planet

They take action to find solutions to today’s most pressing environmental challenges. As part of our Perpetual Planet Initiative, we stand alongside the explorers, scientists and entrepreneurs striving to understand and protect vital ecosystems. Through their commitment to preserving the natural world, they inspire following generations to secure the future of our planet. REACH FOR THE CROWN

Sunday, January 21, 2024

Perpetual Planet


Perpetual Planet


Rolex founder Hans Wilsdorf used the world as a testing ground for his watches, supporting explorers who ventured into the unknown. Rolex continues his legacy but with a new mission to help make the planet Perpetual by supporting those who protect the oceans, study the effects of climate change and create a more sustainable world. Rolex stands behind the scientists, explorers and visionaries who will spark the imagination of future generations – for the sake of a Perpetual Planet.


In 2005, Cristina Mittermeier coined the term “conservation photography”, which she has championed ever since. Today, through stunning visual storytelling paired with scientific knowledge, she is an unwavering voice for protecting our natural world. She has gained international recognition for her powerful pictures, which tell the ocean’s story, drawing attention to its fragility. 


Tuesday, October 24, 2023

Rolex and National Geographic Perpetual Planet Amazon Expedition: Atop the Andes Mountains


Rolex and National Geographic 

Perpetual Planet Amazon Expedition

Atop the Andes Mountains

With support from Rolex and the National Geographic Society, climate scientists and Explorers Baker Perry (whom Danny profiled two years ago in these pages) and Tom Matthews endured snowstorms and sub-zero temperatures to install a state-of-the-art weather station on the summit of one of Peru’s highest mountains. As well as providing a source of water for millions of people, the Vilcanota mountain range forms a key part of the complex water cycle of the wider Amazon River basin. 


Today, that system is under threat from a brutal combination of climate change and deforestation, but to accurately predict how it will respond to these challenges in the future, scientists must better understand the current weather in the high mountains. With data now flowing in from the weather station on the summit of Nevado Ausangate, they might just be able to do so.



Wednesday, January 25, 2023

Mission Blue Expedition to Galápagos Episode 1-3


 

Mission Blue


Expedition to Galápagos


Episode 1-3


“Think like an ocean”. Working to protect the iconic Galápagos Islands Marine Reserve, Sylvia Earle and her Mission Blue team led a groundbreaking expedition to assess the health of the ocean after nearly 25 years of protection. What they found could be used as a blueprint of success for the rest of the planet.



Mission Blue has been helping to track animals in the Galápagos Marine Reserve to analyse their well-being around the archipelago. Through this work, legendary oceanographer Sylvia Earle and a team of scientists are making incredible insights into the connectivity of the Galápagos with the rest of the planet – including discovering DNA sequences that could be completely new to science.

In the Galápagos Islands, Manuel Yepez used to catch and sell sharks. Today, he is one of two Mission Blue “Champions” in the archipelago; logging, sampling and distributing information about the diverse marine life he comes across. Through combined efforts with local fishermen like him, Sylvia Earle and Mission Blue are fighting to protect the incredible diversity of the Galápagos Islands, passing the torch to the next generation in the process. 

Wednesday, November 23, 2022

PERPETUAL PLANET



PERPETUAL PLANET

Rolex just launched this AMAZING new video about how they support Rolex Explorers with their perpetual planet support initiative...


Rolex founder Hans Wilsdorf used the world as a testing ground for his watches, supporting explorers who ventured into the unknown. Rolex continues his legacy but with a new mission to help make the planet Perpetual by supporting those who protect the oceans, study the effects of climate change and create a more sustainable world. Rolex stands behind the scientists, explorers and visionaries who will spark the imagination of future generations – for the sake of a Perpetual Planet.

Monday, September 27, 2021

Perpetual Planet



Perpetual Planet


Rolex just dropped this AMAZING new video that showcases their historical and current commitment to exploration and conservation of the only home we've ever known...




Wednesday, April 22, 2020

Rolex's Commitment to a Perpetual Planet


Rolex's Commitment to a Perpetual Planet

Saturday, February 29, 2020

Amazing New Rolex Perpetual Planet Videos



Amazing New 

Rolex Perpetual Planet Videos

These new videos from Rolex brilliantly showcase Rolex's commitment to protecting mother earth.