Original released on LP Fraternity F-1014
(US, 1963)
This is a stereo reissue of Lonnie Mack's first album (in mono) for Fraternity in 1963, the one thousands of guitarists cut their teeth on. Muddy Waters once sang, "The blues had a baby and they named the baby rock & roll." This is the album that proves it. Instrumental versions of R&B hits ("Memphis," "Susie Q," "The Bounce") rebound against heartfelt soul numbers ("Why?", "I'll Keep You Happy") right next to dazzling fretboard blues romps both slow and fast ("Wham!," "Down and Out"). Mack sings his rear end off, the band - with saxes and Hammond organ and pumping soul bass - is right in there and Mack's vibrato-drenched guitar stings, wounds, and amazes. It remains his defining moment. (Cub Koda in AllMusic)


Lonnie Mack is remembered as a crackerjack guitarist whose instrumental take on Chuck Berry's "Memphis" hit #4 in 1963. The follow-up, "Wham," reached #25 before Mack left the charts for good. That same year, his label, Fraternity, released an album on the man. And what an album it was! Not only was Mack a first-rate guitarist, his voice was as soulful and gospel-inflected as any you'd hear in a Black Southern church. At the hands of a lesser vocalist, the 4,5 minute closing track, "Why," would have made for a decent break-up ballad. But Mack's pained, nuanced performance makes the listener wonder if he is in the throes of a psychotic break. The album's other outstanding ballad is the gospel song, "Where There's a Will, There's a Way." Even the Righteous Brothers never managed blue-eyed soul as intense as these two numbers! Mack also delivers fast, note-laden instrumental covers of Dale Hawkins' "Suzie-Q" and the Olympics' "Bounce,". Unfortunately, Mack died on the same day as Prince (April 21, 2016), so his death received even less press coverage than it otherwise might have. However, the man's influence lives on in at least a thousand rock guitarists, including Keith Richards. (in RateYourMusic)