Professional Wrestling is entertaining. But when they click off the set, no one runs out and votes for the loudmouth in the leotard...
Overnight [convention] ratings came in. 52 million last night. Who knew if we set our hair on fire and jumped up and down people would actually tune in to watch?
-- Leo McGarry, The West Wing, 2005
Ten years ago it was inconceivable.
Ten years later it was inevitable.