| Tom Ford |
The Business of Being Tom Ford: A Return to Womenswear and The Future
Part II
In Part 2 of a special interview to accompany the launch of the BoF 500, Imran Amed sits down with the one and only Tom Ford to understand how he built his own brand — projected to soon turn over $1 billion a year at retail — and the lessons he has learned along the way.
LONDON, United Kingdom — It was not long before Ford jumped back into the fashion mix, but surprising observers again, he started with menswear.
“[Menswear] is a detail-driven business. It really is about the fabrics, or the make, or the buttonholes, or the lapels. At the designer level, it is a very, very different business than women’s,” he says. “So I thought ‘OK, I am ready to go back to fashion,’ and this is a kindler, gentler way to do it.”