Showing posts with label Gustavo Serena. Show all posts
Showing posts with label Gustavo Serena. Show all posts

19 September 2018

Gustavo Serena

Italian silent film actor and director Gustavo Serena (1882-1970) is now best remembered as diva Francesca Bertini's co-star, but he did much more than that.

Gustavo Serena
Italian postcard by Ed. A. Traldi, Milano, no. 36. Photo: Pinto, Roma.

Gustavo Serena
Italian postcard by the magazine Film (Naples/Rome). Photo: Caesar Film.

Gustavo Serena
Italian postcard by Vettori, Bologna, no. 451bis.

Francesca Bertini


Gustavo Serena was born into a wealthy Neapolitan aristocratic family in 1881 or 1882. He left his military career for the stage.

In 1909, he switched to the cinema. He made his film debut in the Cines production Bianca Cappello/White Chapel (1909), a period piece by Mario Caserini.

From 1910 on, Serena acted in the films by the Italian Pathé film unit Film d'Arte Italiana. Here he was already paired with his future partner Francesca Bertini in 6 period pieces such as La Contessa di Challant e Don Pedro de Cordova/The Countess de Challant (Gerolamo Lo Savio, 1911), Romeo e Giulietta/Romeo and Juliet (Ugo Falena, 1912) and Lucrezia Borgia (Gerolamo Lo Savio, 1912) with Bertini in the title role of Lucrezia Borgia.

Then, Serena and Bertini both moved to the Cines company, though they did not play together there. At Cines, Serena also started to direct films.

In 1913, he had a major breakthrough as Petronius in the epic Cines film Quo vadis? (Enrico Guazzoni, 1913). The film became a worldwide success and was arguably the first blockbuster in the history of cinema, with 5,000 extras, lavish sets, and a running time of two hours, setting the standard for 'superspectacles' for decades to come.

In 1913 Serena also acted in productions by Roma Film. In 1914, he moved on to the Turinese company Pasquali, where he played in films by Umberto Paradisi and opposite actors as Maria Jacobini and Anna Petersen. In 1915, he left Pasquali and returned to Rome to work at Caesar Film, where he became not only an important actor but also a major director.

Gustavo Serena and Amleto Novelli in Quo vadis?
Italian postcard by Film Cines, Roma, no. 6572. Gustavo Serena as Petronius Arbiter and Amleto Novelli as Marcus Vinicius in Enrico Guazzoni's epic film Quo vadis? (produced 1912, released 1913), based on the famous homonymous novel by Henryk Sienkiewicz.

Quo vadis? (Enrico Guazzoni, Cines 1913)
Italian postcard for the classic epic Quo vadis? (Enrico Guazzoni, 1913). Caption: The devotion of the slave Eunice (Amelia Cattaneo) to Petronius (Gustavo Serena).

Francesca Bertini & Gustavo Serena in La signora delle camelie
Italian postcard by Vettori. Photo: still from La signora dalle camelie/The Lady of the Camellias (Gustavo Serena, 1915), with Francesca Bertini. The film was based on Alexandre Dumas fils' classic stage play La dame aux camélias, which in its turn was the basis for Giuseppe Verdi's classic opera La traviata.

Golden Couple


At Caesar, Gustavo Serena directed various films with Francesca Bertini. In the meantime, she had become an adored film star, a 'diva'.

The first of the films of Serena with Bertini was a classic precursor of neorealism, Assunta Spina (Gustavo Serena, 1915), based on a Neapolitan stage play by Salvatore Di Giacomo.

Wikipedia: "One of the aims of creating this film was to reveal the subtle expressive power of filmmaking, compared to theatrical plays. Francesca Bertini' fully displayed her talent for the first time, setting a new standard for acting on the silver screen. Her performance is generally rated as extraordinary, and in polar opposition to the work of writer and dramatist Gabriele D'Annunzio who was very popular at the time."

Today, Serena's direction of the film is discussed; some historians maintain that Bertini directed a part of or even the whole film.

At Caesar, Serena played the lead opposite Bertini in 11 feature films. Of these, he both directed and played in Assunta Spina (1915), Diana l'affascinatrice/Diana, the Adventuress (1915), Ivonne la bella danzatrice/Yvonne, the Beautiful Dancer (1915), Il capestro degli Asburgo/The Rope of Habsburg (1915), and La signora dalle camelie/The Lady of the Camelias (1915).

In 1916, Giuseppe De Liguoro took over the direction of the Bertini-Serena films, including Odette (1916) and Fedora (1916). The following year, Serena again both directed and acted in Andreina (1917). After that, Alfredo De Antoni took over  and he directed the golden couple Bertini-Serena in such successes as Il processo Clémenceau/The Clemenceau Affair (1917), Tosca (1918) and Frou-Frou (1918).

When Bertini starred in seven films based on the 7 mortal sins, Serena played opposite her in L'ira/Anger (Edoardo Bencivenga, 1918) and L'avarizia/Greed (Gustavo Serena, 1919). These were their last collaborations. Then Gustavo Serena was replaced as Francesca Bertini's co-star by actors such as Livio Pavanelli, Sandro Salvini and Mario Parpagnoli.

Gustavo Serena
Spanish postcard by Gurgui, no. 11. Gustavo Serena in Tosca (1918).

Tosca (1918)
Spanish postcard by Amattler Marca Luna, series 5, no. 10. Photo: Caesar Film. Publicity still for Tosca (Alfredo De Antoni, 1918), starring Francesca Bertini as Floria Tosca and Gustavo Serena as Mario Cavaradossi. After having killed Angelotti, Sacrpia (Alfredo De Antoni) arrests Caravadossi, to Tosca's despair.

Tosca (1918)
Spanish postcard by Amattler Marca Luna, series 5, no. 18. Photo: Caesar Film. Publicity still for Tosca (Alfredo De Antoni, 1918), starring Francesca Bertini as Floria Tosca and Gustavo Serena as Mario Cavaradossi. The execution of Cavaradossi on the roof of the Castel Sant' Angelo, with St Peter's cupola in the distance. Tosca discovers Scarpia's (Alfredo De Antoni) betrayal. She herself has just stabbed Scarpia to death. When Scarpia's men try to arrest her, she jumps of the roof with the words: "O Scarpia, davanti a Dio!"

Fascist Propaganda Piece


While not making films with Bertini anymore, Gustavo Serena continued to direct films at Caesar, with actors from its regular troupe, such as Carlo and Olga Benetti.

Among these films were A San Francisco (1915), based on another play by Di Giacomo; Parigi misteriosa/Mysterious Paris (1917), based on Eugene Sue's novel Les mystères de Paris, and Fernanda (1917), starring Leda Gys. He often played in these films too. Serena continued to direct films up to 1923, often with the actresses Anna Fougez, Tilde Kassay and Nella Serravezza.

Until 1926, Serena regularly acted in films too, including the German 2-part period piece Sterbende Völker/Dying People (Robert Reinert, 1922), shot in Italy; the fascist propaganda piece Il grido dell'aquila/The Shout of the Eagle (Mario Volpe, 1923); the Ronald Colman-Lilian Gish melodrama The White Sister (Henry King, 1923), an American production shot in Italy, and Fra Diavolo (Roberto Roberti, Mario Gargiulo, 1925) in which Serena played the title role.

When sound film came to Italy, Serena made a handful films, based on regional theater, such as Zappatore (1930), in which he played the lead himself. He quitted directing after that, but continued to play minor roles in Italian sound films in the late 1930s.

During the war years, Serena was production manager for a few films. Again from the late 1940s and all through the 1950s, he acted in several films, though in small parts. His last roles were even uncredited: bit parts in I soliti ignoti/Big Deal on Madonna Street (Mario Monicelli, 1959) and Don Camillo monsignore ma non troppo/Don Camillo: Monsignor (Carmine Gallone, 1961).

Gustavo Serena's parabole ended in 1970, when he died in Rome. He was 88. Serena had appeared in 107 films and had directed 33 films.

Soava Gallone and Gustavo Serena in La via del peccato
Italian postcard. Photo: Soava Gallone and Gustavo Serena in La via del peccato/The Way of Sin (Amleto Palermi, 1925).

Soava Gallone and Gustavo Serena in La via del peccato (1925)
Italian postcard. Photo: Soava Gallone and Gustavo Serena in La via del peccato/The Way of Sin (Amleto Palermi, 1925).

Sources: Aldo Bernardini/Jean A. Gili (Le cinéma italien 1905-1945), Gianfranco Mingozzi/Vittorio Martinelli (Francesca Bertini), Wikipedia and IMDb.

12 October 2017

Tosca (1918)

Majestic Francesca Bertini was one of the most popular divas of the Italian silent cinema. One of her great successes was Tosca (Alfredo De Antoni, 1918), based on the stage drama by Victorien Sardou from 1887. In this Caesar Film production she starred as Floria Tosca, a passionate, jealous and vengeful 'femme fatale'. Her co-stars were Gustavo Serena as her lover, the brave painter and patriot Mario Cavaradossi, and Alfredo De Antoni as the perfidious Baron Scarpia. The Spanish chocolate factory Amatller presented a set of postcards of this drama for their customers. During the First World War, neutral Spain imported many Italian silent films and especially the Diva dramas were very popular among Spanish audiences.

Tosca (1918)
Spanish postcard by Amatller Marca Luna, series 5, no. 1. Photo: Caesar Film. Publicity still for Tosca (Alfredo De Antoni, 1918). Photo: Caesar Film. Publicity still for Tosca (Alfredo De Antoni, 1918). Francesca Bertini as Tosca. This still cites a famous painting, Jacques-Louis David's portrait of Madame Récamier.

Tosca (1918)
Spanish postcard by Amatller Marca Luna, series 5, no. 2. Photo: Caesar Film. Publicity still for Tosca (Alfredo De Antoni, 1918). Photo: Caesar Film. Publicity still for Tosca (Alfredo De Antoni, 1918). Francesca Bertini as Tosca.

Tosca (1918)
Spanish postcard by Amatller Marca Luna, series 5, no. 3. Photo: Caesar Film. Publicity still for Tosca (Alfredo De Antoni, 1918). Photo: Caesar Film. Publicity still for Tosca (Alfredo De Antoni, 1918) with Franco Gennaro as Angelotti and Gustavo Serena as Mario Cavaradossi. Freedom fighter Angelotti has escaped Scarpia's prison and hides at the house of his friend Mario Cavaradossi.

Tosca (1918)
Spanish postcard by Amatller Marca Luna, series 5, no. 5. Photo: Caesar Film. Publicity still for Tosca (Alfredo De Antoni, 1918). Photo: Caesar Film. Publicity still for Tosca (Alfredo De Antoni, 1918). Alfredo De Antoni as Baron Scarpia.

Tosca (1918)
Spanish postcard by Amatller Marca Luna, series 5, no. 6. Photo: Caesar Film. Publicity still for Tosca (Alfredo De Antoni, 1918). Photo: Caesar Film. Publicity still for Tosca (Alfredo De Antoni, 1918). Francesca Bertini as Tosca.

"Unforgettable"


In Il cinema muto italiano, vol. 1918, Vittorio Martinelli cites critic Mario Consalvo, who at the Roman release of the film, wrote in February 1918 in La Tribuna, that the most hazardous stumble block to surmount, was that Tosca was so closely tied to Sarah Bernhardt's performance of the play.

'La Divine Sarah' had performed it in Rome at the Teatro Valle in 1889, and had transformed Victorien Sardou's romantic character in a creature with a human face.

Mario Consalvo: "Would it be possible to have a same wonder at the cinema? And which artist would be able to perform this? One only, certainly: Francesca Bertini."

In his conclusion in La Tribuna, Consalvo described Tosca (Alfredo De Antoni, 1918) with just one word: "unforgettable".

Tosca (1918)
Spanish postcard by Amatller Marca Luna, series 5, no. 7. Photo: Caesar Film. Publicity still for Tosca (Alfredo De Antoni, 1918). Photo: Caesar Film. Publicity still for Tosca (Alfredo De Antoni, 1918). Gustavo Serena as Mario Cavaradossi.

Tosca (1918)
Spanish postcard by Amatller Marca Luna, series 5, no. 12. Photo: Caesar Film. Publicity still for Tosca (Alfredo De Antoni, 1918), with Francesca Bertini as Floria Tosca and Gustavo Serena as her lover, the painter Mario Cavaradossi.

Tosca (1918)
Spanish postcard by Amatller Marca Luna, series 5, no. 9. Photo: Caesar Film. Publicity still for Tosca (Alfredo De Antoni, 1918), with Francesca Bertini as Floria Tosca, Gustavo Serena as Mario Cavaradossi, and Alfredo De Antoni as Baron Scarpia. Scarpia and his men invade Mario's house, in search of Angelotti.

Tosca (1918)
Spanish postcard by Amatller Marca Luna, series 5, no. 10. Photo: Caesar Film. Publicity still for Tosca (Alfredo De Antoni, 1918), with Francesca Bertini as Floria Tosca, Gustavo Serena as Mario Cavaradossi, and Alfredo De Antoni as Baron Scarpia. Tosca cannot stand Mario's torture and betrays the hiding place of Angelotti to Scarpia and his men. Mario is now also mentally hurt by his friend's betrayal.

Chocolate Amatller


This is not our first post on a postcard set published by Amatller Marca Luna. Earlier we did a post on Fabiola (Enrico Guazzoni, 1918), featuring Elena Sangro. Amatller Marca Luna refers to the brand Chocolate Amatller, produced in the city of Barcelona for already more than 200 years.

Since 1797, Chocolate Amatller has used a great variety of advertising messages. As well as running adverts in magazines and on billboards, which were the typical media used by companies at the time, Chocolate Amatller issued a large number of promotional objects.

Collectable trading cards played a very important role in the promotion and marketing of chocolate brands between the end of the 19th Century and the first half of the 20th.

Amattler presented numerous collections that dealt with the World Wars, or sports like football and boxing, to cards based on fables, cooking recipes and of course film stars.

The sets for Tosca and Fabiola were produced around 1918, but Amattler continued to produce postcard sets with film stars. An example is the rare set ‘Los Artistas Cinematograficos en la Intimidad’ (Amatller Chocolate Film Stars in Private) published for the Spanish market in 1926. This set consisted of an A and B series of black and white cards. Pre-War card magazine estimates there were 89 postcards in this set.

Tosca (1918)
Spanish postcard by Amatller Marca Luna, series 5, no. 11. Photo: Caesar Film. Publicity still for Tosca (Alfredo De Antoni, 1918). Francesca Bertini as Tosca.

Tosca (1918)
Spanish postcard by Amatller Marca Luna, series 5, no. 14. Photo: Caesar Film. Publicity still for Tosca (Alfredo De Antoni, 1918), with Francesca Bertini as Floria Tosca, Gustavo Serena as Mario Cavaradossi, and Alfredo De Antoni as Baron Scarpia. After having killed Angelotti, Scarpia arrests Caravadossi, to Tosca's despair.

Tosca (1918)
Spanish postcard by Amatller Marca Luna, series 5, no. 13. Photo: Caesar Film. Publicity still for Tosca (Alfredo De Antoni, 1918), with Alfredo De Antoni as Baron Scarpia and Vittorio Bianchi as his aid Sciarrone.

Tosca (1918)
Spanish postcard by Amatller Marca Luna, series 5, no. 15. Photo: Caesar Film. Publicity still for Tosca (Alfredo De Antoni, 1918), with Francesca Bertini as Floria Tosca, and Alfredo De Antoni as Baron Scarpia. Scarpia tries to conquer Tosca.

Tosca (1918)
Spanish postcard by Amatller Marca Luna, series 5, no. 16. Photo: Caesar Film. Publicity still for Tosca (Alfredo De Antoni, 1918), with Francesca Bertini as Floria Tosca, and Alfredo De Antoni as Baron Scarpia. Tosca has stabbed Scarpia to death.

Tosca (1918)
Spanish postcard by Amatller Marca Luna, series 5, no. 17. Photo: Caesar Film. Publicity still for Tosca (Alfredo De Antoni, 1918), with Gustavo Serena as Mario Cavaradossi. The execution of Cavaradossi. Scarpia promised Tosca to have a fake execution in exchange of Tosca's love, but secretly he had ordered it to be a real one.

Tosca (1918)
Spanish postcard by Amatller Marca Luna, series 5, no. 18. Photo: Caesar Film. Publicity still for Tosca (Alfredo De Antoni, 1918), with Francesca Bertini as Floria Tosca, Gustavo Serena as Mario Cavaradossi, and Alfredo De Antoni as Baron Scarpia. The execution of Cavaradossi on the roof of the Castel Sant' Angelo, with St Peter's cupola in the distance. Tosca discovers Scarpia's betrayal. She herself has just stabbed Scarpia to death. When Scarpia's men try to arrest her, she jumps of the roof with the words: O Scarpia, davanti a Dio!.

Sources: Vittorio Martinelli (Il Cinema Muto Italiano 1918 - Italian), Pre-War card Magazine, Chocolate Amatller, Wikipedia (Italian) and IMDb.