Showing posts with label Lyda Borelli. Show all posts
Showing posts with label Lyda Borelli. Show all posts

07 October 2024

Rapsodia satanica (1917)

'I capolavori del Canone rivisitato' is one of the main programmes of the Pordenone Silent Film Festival. One of the masterpieces of the canon that will be revisited is the Faustian tale Rapsodia satanica/Satan's Rhapsody (1917). The star of this Cines production is Lyda Borelli (1887-1959), the first diva of the Italian silent cinema. The fascinating film actress caused a craze among female fans called 'Borellismo'. Rapsodia satanica was the last film directed by Nino Oxilia who was killed in action in 1917. Maestro Pietro Mascagni composed the score.

Lyda Borelli
Italian postcard by Ed. Soc. Anon. Bettini, Roma, no. 173. Photo: Riccardo Bettini. Lyda Borelli.

Lyda Borelli
Italian postcard by Ed. Soc. Anon. Bettini, Roma, no. 118. Photo: Riccardo Bettini. Lyda Borelli.

Pietro Mascagni
Italian postcard by Ed. Soc. Anon. Bettini, Roma, no. 275. Photo: Riccardo Bettini. Pietro Mascagni.

Lyda Borelli
Italian postcard by Ed. Soc. Anon. Bettini, Roma, no. 158. Photo: Riccardo Bettini. Lyda Borelli.

Lyda Borelli
Italian postcard by Ed. Soc. Anon. Bettini, Roma, no. 164. Photo: Riccardo Bettini. Lyda Borelli.

Additional footage, shot to please the maestro


Rapsodia Satanica/Satan's Rhapsody (1917) was at the time called "a cinematographic poem". This poetic vein can be found in the film's intertitles. The poet Fausto Maria Martini wrote the story of the film, in verse, in collaboration with the director of the Cines, Baron Alberto Fassini, who used the pseudonym Alfa. The old Contessa Alba d'Oltrevita (Lyda Borelli) deplores her faded youth after a party at her castle. Mephisto (Ugo Bazzini) steps out of a painting and offers her a pact: if she denies love, he will make her young again. She destroys a statuette of Love to confirm her renouncement (yet, the sculpture was not entirely broken). Alba changes into youthful splendour and enjoys the company of young men, in particular the two brothers Tristano (André Habay a.k.a. Andrea Habay) and Sergio (Giovanni Cini). Sergio is head over heels in love with her, but she laughs him off.

During a costumed ball, in which Alba is dressed as Salome, she gets a note from Sergio, telling her to come out at midnight or he will kill himself. The capricious Alba then seduces Tristano and forces him to choose: either he or his brother will have her. He goes mad and prevents her from going outside. A shot is heard: Sergio has killed himself. Tristano and Alba are shocked, she pushes him away and closes the castle to mourn her loss. After a while she notices Spring has arrived and revives, covering her rooms with flowers. At nighttime, she notices there is a cavalier on the hills. Could it be Tristano returning? She dresses up like a priestess and goes outside, expecting her lover. But instead, it is Mephisto who punishes her for falling in love and changes her back into the old lady. When she sees herself in the pond, she dies of a heart attack.

As Anthony Kobal writes on IMDb, "Rapsodia satanica was the last film directed by Nino Oxilia and is undoubtedly one of the finest achievements of the early Italian cinema. In it, Oxilia spins a variation on the Faust myth, embodied here by the diva Lyda Borelli. Typical of extravagant D'Annunzian aestheticism at its height, Rapsodia Satanica was one of the summits of what was later called the 'tail coat film'. Diametrically opposed to the "cinema of reality" practised by Serena, Martoglio and others, 'tail coat films' set their melodramatic stories in the salons and villas of the upper middle class and the aristocracy, deploying narrative structures contrived to showcase their actors and especially its actresses. This had the effect of accentuating their physical presence and turning them into stars - probably the first stars in movie history. The success of the "diva" contributed to the development of motion picture grammar in its special use of the close-up."

Rapsodia satanica (Nino Oxilia, 1917) was the first and only film to feature a score written especially for it by famous Italian composer Pietro Mascagni (1863-1945) primarily known for his operas. His masterpiece 'Cavalleria rusticana' (1890) caused one of the greatest sensations in opera history and single-handedly ushered in the Verismo movement in Italian dramatic music. Mascagni wrote fifteen operas, an operetta, several orchestral and vocal works, and also songs and piano music. Pietro Mascagni was probably the first composer to write a full score for an Italian feature film. Director Nino Oxilia had started shooting the film already in 1914. In 1915, Mascagni signed an exclusive contract with Cines to compose music for a film. Originally, Mascagni was to write a score for a film based on the life of Giuseppe Garibaldi, but the scenario by the socialist parliamentarian Enrico Ferri turned out to be too boring, too historical and, according to Mascagni, lacked lyricism. The project was cancelled. After that, three films were presented to Mascagni, of which Mascagni selected Rapsodia satanica, but under various conditions. The main condition was that the last part be entirely refilmed. Oxilia filmed additional footage shot to please the maestro.

Rapsodia satanica was ready in 1915. The film was presented for the press at the Augusteo in Rome and enthusiastically acclaimed by the critics. For reasons unknown, the film did not receive a censorship visa until June 1917. The official premiere took place on 5 July 1917, again at the Augusteo, but in the middle of Summer: audiences and critics had gone on holiday. More than sixty years later, in the 1980s the film was rediscovered. In the Netherlands, the film was included in the retrospective Hartstocht en heldendom: Il primo cinema italiano, 1905-1945 (1988), co-organised by Ivo Blom and Nelly Voorhuis. Only a black-and-white version was available at the time. In 1996, a part monochrome tinted and toned, and part hand-coloured version was found at the Cinémathèque Suisse in Lausanne. Thanks to the film archives of Bologna, Milan and Lausanne the film was analogue restored. In 2015 the film was digitally restored in 4K by Bologna and Lausanne. In 2018 Cineteca di Bologna released the 4-films-DVD Dive!, which includes Rapsodia satanica, with the music by Pietro Mascagni.

Lyda Borelli in Rapsodia satanica (1917)
Spanish cromo by Chocolate Pi, Barcelona, no. 1 of 6 cards. Photo: Cines / J. Muntañola. Lyda Borelli and Ugo Bazzini in Rapsodia satanica (Nino Oxilia, 1917).

Lyda Borelli in Rapsodia satanica
Spanish cromo by Chocolate Pi, Barcelona, no. 2 of 6 cards. Photo: Cines / J. Muntañola. Lyda Borelli, Giovanni Cini and Andrea Habay in Rapsodia satanica (Nino Oxilia, 1917).

Lyda Borelli in Rapsodia satanica (1917)
Spanish cromo by Chocolate Pi, Barcelona, no. 3 of 6 cards. Photo: Cines / J. Muntañola. Lyda Borelli and Giovanni Cini in Rapsodia satanica (Nino Oxilia, 1917).

Lyda Borelli in Rapsodia satanica
Spanish cromo by Chocolate Pi, Barcelona, no. 4 of 6 cards. Photo: Cines / J. Muntañola. Lyda Borelli and Giovanni Cini in Rapsodia satanica (Nino Oxilia, 1917).

Lyda Borelli in Rapsodia satanica (1917)
Spanish cromo by Chocolate Pi, Barcelona, no. 5 of 6 cards. Photo: Cines / J. Muntañola. Lyda Borelli, Giovanni Cini and Andrea Habay in Rapsodia satanica (Nino Oxilia, 1917).

Lyda Borelli in Rapsodia satanica
Spanish cromo by Chocolate Pi, Barcelona, no. 6 of 6 cards. Photo: Cines / J. Muntañola. Lyda Borelli in Rapsodia satanica (Nino Oxilia, 1917).

Sources: Le giornate del cinema muto (Italian), Ivo Blom ('Rapsodia satanica', catalogue festival Cinemémoire (1991)), Cinema Ritrovato catalogues 1996 and 2015, Wikipedia (Italian and English) and IMDb.

08 June 2023

Lyda Borelli

Lyda Borelli (1887-1959) was the first Italian film diva. La Borelli was already an acclaimed stage actress before she became a star of the Italian silent cinema. The fascinating diva caused a craze among female fans, which was called 'Borellismo'.

Lyda Borelli
Italian postcard, no. 600. Photo: Emilio Sommariva, Milano. Lyda Borelli in Oscar Wilde's stage play 'Salome'.

Lyda Borelli
Italian postcard by Ed. A Traldi, Milano, no. 597. Photo: Emilio Sommariva, Milano.

Lyda Borelli
Italian postcard, no. 603. Photo: Emilio Sommariva, Milano. Lyda Borelli in an outfit for Oscar Wilde's stage play 'Salome'. Collection: Marlene Pilaete.

Lyda Borelli
Italian postcard by Neg. Trevisani, Bologna, no. 459.

Lyda Borelli
German postcard, no. 5561.

Lyda Borelli
Italian postcard by N. Riccardi, Milano, Serie 7458 - F. Lyda Borelli was written as Lidia Borelli. Ca. 1910.

Lyda Borelli in Marcia nuziale
Italian postcard, Ufficio Censura Torino, 9-10-1915, no. 6184. Photo: Lyda Borelli in the Italian silent film Marcia Nuziale (Carmine Gallone, 1915), one of the few lost films of her career.

Lyda Borelli
Italian postcard. Photo: Emilio Sommariva, Milano, no. 504. Collection: Didier Hanson.

The decadent D'Annunzio


Lyda Borelli was born in 1884 in Rivarolo Ligure near Genoa in Italy. She was the daughter of the stage actors Napoleone Borelli and Cesira Banti. Both her parents were theatre actors and it was only natural for Lyda to follow her parents’ steps. Her sister Alda Borelli would later also become a well-known actress.

At 17, Lyda made her stage debut in 1902 with the Pasta-Reiter company. She acted with Paola Pezzaglia in the French drama I due derelitti. Later, she switched to the company of Virgina Talli.

At the age of 18, she already played leads, as in Gabriele d'Annunzio's 'La figlia di Jorio' (The Daughter of Jorio, 1904). The decadent poet and writer later dedicated her 'Il ferro' and 'Più che l’amore'.

In 1909 Borelli started her own company with Ruggero Ruggeri, performing both in light comedies and in such serious dramas as 'Salome' by Oscar Wilde, which would be her major stage play.

In 1909 Ruggeri and Borelli did a tour through Latin America visiting a.o. Argentine, Uruguay, Brazil, Cuba, and Mexico. In 1914 she would return to Latin America for another tour.

Lyda Borelli and Giannina Chiantoni in La figlia di Jorio
Italian postcard by Varischi & Artico, Milano. Lyda Borelli and Giannina Chiantoni in Gabriele D'Annunzio's stage play 'La figlia di Jorio' (1904).

Lyda Borelli
Italian postcard, no. 623. Photo Sciutto. Could have been for the stage play 'La figlia di Jorio' by Gabriele D'Annunzio.

Lyda Borelli
Spanish postcard by Amadeo, Barcelona. Lyda Borelli in her outfit for her stage version of Oscar Wilde's 'Salomé'.

Lyda Borelli in La memoria dell'altro (1913)
Italian postcard by Stab. Tip. Valdiserra, Pescia for the Cinematografo Massimo Libia, Piazza Cavour, Firenze (Florence). Photo: Gloria Film. Lyda Borelli in La memoria dell'altro (Alberto Degli Abbati, 1913).

Lyda Borelli in Madame Tallien
Italian postcard by Uff. Rev. St. Terni, no. 3276. Photo: Film Cines. Lyda Borelli in the silent film Madame Tallien (Mario Caserini, Enrico Guazzoni, 1916), based on the play by Victorien Sardou. The caption goes: "Desfieux, Tallien's Head of Police, runs to Therese's house, discovers the hideout of Jean Guery and has all arrested".

Lyda Borelli and Amleto Novelli in Malombra
Italian postcard. Photo: Lyda Borelli and Amleto Novelli in the silent film Malombra (Carmine Gallone, 1917).

Lyda Borelli in Rapsodia satanica
Spanish postcard. Photo: dressed as Salome, Alba d'Oltrevita (Lyda Borelli) repents the suicide of Sergio because of her in Rapsodia satanica (Nino Oxilia, 1915-1917).

Lyda Borelli in Il dramma di una notte
Spanish chocolate card by Imperial. Photo: publicity still of Lyda Borelli in Il dramma di una note/The Drama of a Night (Mario Caserini, 1918).

Worldwide success


In 1913 the film Ma l'amor mio non muore/Love Everlasting (Mario Caserini, 1913) was designed to launch Lydia Borelli in the cinema. The film, made in Turin by Gloria Film, tells the story of a singer who falls tragically in love with a prince, played by Mario Bonnard. Her ecstatic and aristocratic performance, mixing grand gestures with delicate small details, her elegant attire and her long blond hair caused a craze. Girls dyed their hair, went on diets and strove to imitate her twisted postures. The craze was called 'Borellismo' in Italy.

With the possible exception of the epic Cabiria (1914), Ma l'amor mio non muore is seen by critics as the most famous of early Italian silent films made before World War I. Borelli's appearance in the film led to her being considered the first diva of the cinema.

The worldwide success of Ma l'amor mio non muore resulted in thirteen more films with Borelli. In these films, Lyda Borelli portrayed characters who were doomed and otherworldly, often bordering on the supernatural. She had a favourite fashion designer, artist Mariano Fortuny (admired also by Eleonora Duse) and deemed his creations as vital in her films

A compelling film is her drama Rapsodia Satanica/Satanic Rhapsody (Nino Oxilia, 1915) which tells the tale of an old woman who makes a pact with the Devil for eternal youth. his female version of Faust was based on a poem by Fausto Maria Martini.

Famous composer Pietro Mascagni wrote his only film music for Rapsodia Satanica and conducted the first performance in July 1917. Mascagni was keen to take the commission for the score due to the financial burden of supporting two sickening brothers. Lyda Borelli's best films also include La donna nuda/The Naked Truth (1914), Fior di male/Flower of Evil (1915), and Malombra (1917), all three directed by Carmine Gallone.

Lyda Borelli
Italian postcard, no. 477. Photo: Attilio Badodi. Signed: Lyda Borelli. Attilio Badodi (1880-1967), born in Reggio Emilia, became a famous Milanese portrait photographer of the Belle Epoque. In 1922 he participated in the First International Exhibition on Photography in Turin and he was a reporter for Illustrazione Italiana, but he is best remembered for his portraits.

Lyda Borelli
Italian postcard, no. 319. Photo: Attilio Badodi, Milano (Milan).

Lyda Borelli
Italian postcard by Fotocelere, Torino, no. 207. Photo: Badodi, Milano.

Lyda Borelli
Italian postcard, no. 256. Photo: Attilio Badodi, Milano (Milan).

Lyda Borelli
Italian postcard, no. 418. Photo: Attilio Badodi, Milano (Milan).

Lyda Borelli
Italian postcard, no. 118. Photo: Bettini, Roma.

Lyda Borelli
Italian postcard, no. 157. Photo: Bettini, Rome.
Lyda Borelli
Italian postcard. Ed. Soc. Anon. It., no. 164. Photo: Bettini, Roma.

A decadent version of the Pre-Raphaelite beauty


Lyda Borelli was the first diva of Italian cinema and one of the first European film stars, together with Asta Nielsen. Greta de Groot at Unsung Divas: "She was like a decadent version of the Pre-Raphaelite beauty--thin, with wavy blond hair and strange but picturesque poses. She portrayed characters who were doomed and otherworldly, often bordering on the supernatural."

Anna Battista at her blog Irenebrination sees her essentially as 'a dark femme fatale representing desire and sensuality': "She often interpreted characters defeated by diabolical destinies who ended up killing themselves (often with poison – she died in 8 out of 14 films…)."

In 1918 Lyda Borelli's stage and film career ended suddenly when she married the Venetian businessman and later count Vittorio Cini di Monselice. Between 1914 and 1918 she had shot 14 films and 2 documentaries. Anna Battista: "The legend says that when the curtain fell at the end of her last play, people in the audience started crying and throwing her flowers: it was almost unbelievable for them to think that Lyda Borelli had just acted for the last time and some critics wrote that was a national day of mourning."

In the following years, the couple Cini would have four children, Giorgio, Mynna, Yana and Ylda, and Lyda devoted her time to her family. They lived between Venice and Rome. The Borellismo trend had disappeared soon after the actress retired. Borelli's son Giorgio Cini would die in a plane crash while going to meet his fiancee, the actress Merle Oberon. Lyda herself died in 1959 in Rome, Lazio, Italy. She was 75.

Borelli was one of the divas featured in the compilation film Diva Dolorosa (Peter Delpeut, 1999). An extended sequence from Fior de Male appears in Peter Delpeut's earlier film Lyrisch Nitraat/Lyrical Nitrate (Peter Delpeut, 1991). In 2013 the Cineteca di Bologna released a DVD of Ma l'amor mio non muore, and in 2018 a box including Ma l'amor mio non muore and Rapsodia satanica. Antonio Gramsci, at the time a theatre reviewer, wrote in Avanti! about her: "La Borelli è l'artista per eccellenza del film in cui la lingua è il corpo umano nella sua plasticità sempre rinnovantesi" (La Borelli is the film artist par excellence whose language is the human body in its always renewing plasticity).

Lyda Borelli
Italian postcard. Photo: Varischi & Artico, Milano.

Lyda Borelli
Italian postcard by Ballerini & Fratini, Firenze, no. 350. Photo: Scoffone.

Lyda Borelli
Italian postcard. Photo: Varischi & Artico, Milano.

Lyda Borelli
Italian postcard, no. 2015. Photo: Varischi Artico & Co., Milano.

Lyda Borelli
Italian postcard by Ed. A. Traldi, Milano, no. 323. Photo: Fontana.

Lyda Borelli
Italian postcard by A.G.F. Photo: Cine.

Lyda Borelli
Italian postcard, no. 894, Uff. Rev. Stampa, 25-5-1917. Lyda Borelli painted by Tito Corbella.

Lyda Borelli Calderara caricature
Italian postcard. Lyda Borelli, caricature by C. Calderara. Looking at the outfit and the headgear, the drawing seems to refer to Borelli's first film Ma l'amor mio non muore/ Love Everlasting (1913).

Lyda Borelli
Statue of Lyda Borelli in the Casa di Riposo 'Lyda Borelli', Bologna, Italy. Photo: Ivo Blom.

Casa di riposo Lyda Borelli2
Casa di Riposo 'Lyda Borelli', Bologna, Italy. Photo: Ivo Blom.

Sources: Biblioteca e Raccolta Teatrale del Burcardo, Greta De Groat (Unsung Divas), Anna Battista (Irenebrination), Wikipedia (English and Italian) and IMDb.

This post was last updated on 10 July 2023.

07 June 2023

Varischi & Artico

In 1900, Italian photographers Arturo Varischi and Giovanni Artico assumed ownership of the L. Ricci portrait studio where they had both trained as employees. Varischi & Artico gained a reputation for infant portraits and for their ability to attract famous actors like Lyda Borelli, Irma Gramatica and Tina di Lorenzo, but also musicians, singers, and writers to their studio. For this post, we selected 25 film and stage star postcards with portraits by Varischi & Artico.

Lyda Borelli
Italian postcard. Photo: Varischi & Artico. Lyda Borelli.

Lyda Borelli (1887-1959) was already an acclaimed stage actress before she became the first diva of Italian silent cinema. The fascinating film star caused a craze among female fans called 'Borellismo'.

Lyda Borelli
Italian postcard by RA, no. 2015. Photo: Varischi Artico & Co., Milano. Lyda Borelli.

Lyda Borelli
Italian postcard by RA, no. 2023. Photo: Varischi Artico & Co, Milano. Lyda Borelli.

Lyda Borelli
Italian postcard by RA, no. 2125. Photo: Varischi Artico & Co., Milano. Lyda Borelli.

Lyda Borelli and Giannina Chiantoni in La figlia di Jorio
Italian postcard by RA, no. 2120. Photo: Varischi Artico & Co, Milano. Lyda Borelli and Giannina Chiantoni in Gabriele D'Annunzio's stage play 'La figlia di Jorio' (1904)

Lyda Borelli in La figlia di Jorio
Italian postcard by RA, no. 2152. Photo: Varischi Artico Co., Milano. Lyda Borelli as Favetta in the stage play 'La figlia di Jorio' by Gabriele D'Annunzio (1904).

In 1903, Gabriele D'Annunzio wrote the drama 'La figlia di Jorio' (The Daughter of Jorio), a pastoral tragedy situated in the Abruzzi mountains in the centre of Italy. On 2 March 1904, the stage company Talli-Calabresi-Grammatica performed the premiere of the play at the Teatro Lirico in Milan. The protagonist should have been Eleonora Duse, but she fell ill. D' Annunzio, whose relationship with Duse was fading, didn't wait for her healing and gave the female lead to Irma Grammatica - which hurt Duse dearly. The painter Francesco Paolo Michetti, a good friend of D'Annunzio, designed the sets and costumes. The play was a huge success, also in Chieti in Abruzzi when it was performed there the same year. In 1907, with D'Annunzio's permission, a version in the Abruzzi dialect was written and performed.

Giannina Chiantoni as Ornella in La figlia di Jorio (1904)
Italian postcard by RA, no. 3515. Photo: Varischi Artico & Co., Milano. Giannina Chiantoni as Ornella in 'La figlia di Jorio' (1904).

Ruggero Ruggeri in La figlia di Jorio (1906)
Italian postcard by RA, no. 3546. Photo: Varischi Artico.& Co., Milano. Mailed 18 May 1906. Ruggero Ruggeri as Aligi in 'La figlia di Jorio' (1904).

Oreste Calabresi in La figlia di Jorio
Italian postcard by RA, no. 3557. Photo: Varischi Artico & Co., Milano. Oreste Calabresi as Lazaro in 'La figlia di Jorio' ( 1904).

Lyda Borelli
Italian postcard. Photo: Varischi & Artico, Milano. Lyda Borelli.


Lyda Borelli
Italian postcard. Photo: Varischi & Artico, Milano. Lyda Borelli.

Lyda Borelli
Italian postcard. Photo: Varischi & Artico, Milano. Lyda Borelli.

Daguerreotype business


In 1900, Arturo Varischi and Giovanni Artico became the owners of the portrait studio and photo laboratory of Leone Ricci in Milano, Italy, where they had both been trained.

Ricci had started his daguerreotype business already before 1850 and thus was one of the earliest photographers in Milano. His studio had a long history of portraying the Milanese bourgeoisie and aristocracy and Varischi & Artico Company continued this tradition.

Giovanni Artico was born in Vittorio Veneto in 1868. After his studies in chemistry, he established himself in Milan. Like many young contemporaries, he was interested in the upcoming business of photography. He chose to start working in the portrait studio of Leone Ricci.

There he met another employee, Arturo Varischi, and the two decided to take over Ricci's business.
The two photographers conveniently shared their business location (first Corso Vittorio Emanuele 110-111, later Corso Vittorio Emanuele 22) with Angelo Pettazzi, an established merchant and producer of photographic equipment and supplies.

Most of the photos of Varischi & Artico date from 1900-1920, while the company name was first spelt as Varischi, Artico & Co., and later on as Varischi & Artico Co. On postcards, the credit reads Fot. Varischi & Artico - Milano - as on the postcard above.

Irma Gramatica
Italian postcard by TCR, no. 1. Photo: Varischi Artico & Co., Milano. Irma Gramatica.

Irma Gramatica (1867-1962) was an Italian stage and screen actress, known for her talent but also for her temper.

Irma Gramatica
Italian postcard by TCR, no. 2. Photo: Varischi Artico & Co., Milano. Irma Gramatica.

Mercedes Brignone
Italian postcard by RA, no. 2027. Photo: Varischi Artico e C., Milano. Mercedes Brignone.

Mercedes Brignone (1885-1967) was an Italian theatre, film and television actress. She was a major star in Italian silent cinema of the 1910s and early 1920s. In the 1930s and early 1940s, she often played secondary parts in Italian sound films.

Mercedes Brignone
Italian postcard by RA, no. 2052. Photo: Varischi Artico & Co. Milano. Mercedes Brignone.
Mercedes Brignone
Italian postcard by AR, no. 2055. Photo: Varischi Artico e C., Milano. Mercedes Brignone.

Mercedes Brignone
Italian postcard by RA, no. 2061. Photo: Varischi Artico & Co. Milano. Sent by mail in Belgium in 1917. Mercedes Brignone.

Mercedes Brignone
Italian postcard by RA, no. 2074. Photo: Varischi Artico & Co. Milano. Sent by mail in Belgium in 1906. Mercedes Brignone.

Mercedes Brignone
Italian postcard by NPG, no. 1. Photo: Varischi Artico e C., Milano. Mercedes Brignone.

Performers of the Scala


Arturo Varischi and Giovanni Artico soon gained a reputation for their infant portraits. They were also known for their ability in attracting famous artists to their studio. Renowned opera performers from the Scala flocked to Varischi & Artico Co. for their publicity by use of souvenir photographs and picture postcards.

They also attracted famous musicians like Arturo Toscanini, stage actors and writers to their studio. Soon also the first film stars were portrayed by them. One of their most popular subjects was the first diva of the silent Italian cinema, Lyda Borelli. Notable is also their series of colour portraits.

Arturo Varischi died prematurely. In 1923 Artico took over on his own and transformed the 19th-century portrait studio into a modern business.

Giovanni Artico died in 1930, and his widow, Regina Trelancia, continued the activities till 1933. Later their son Carlo Artico also became a photographer and reopened Studio Artico in Milan.

In the archive of Studio Artico, there are about 70 original photos of famous personalities like author Giovanni Verga and actress Tina de Lorenzo, which were signed by the sitters. They show the artistry and craftsmanship of Artico. Many prints of his work can be found in archives all over Italy, especially in Milan.

Tina Di Lorenzo
Italian postcard by NPG, no. 2. Photo: Varischi Artico & C., Milano. Tina Di Lorenzo.

Tina Di Lorenzo (1872-1930) was one of the 'grand dames' of the Italian stage during the early twentieth century, nicknamed "Angelicata" and "La encantadora". In 1915 she also acted in two or three films. In 1901 she married reputed stage actor Armando Falconi, who would have a second career in Italian sound cinema.

Tina Di Lorenzo
Italian postcard by NPG, no. 13. Photo: Varischi Artico & C., Milano. Sent by mail on 12 May 1903. Tina Di Lorenzo.

Armando Falconi and Tina Di Lorenzo
Italian postcard by NPG, no. 19. Photo: Varischi Artico & C., Milano. Armando Falconi and Tina Di Lorenzo.

Armando Falconi (1871-1954) was an Italian stage and screen actor. Though he was foremost a theatre actor and comedian, he had a prolific career as a comedian in Italian cinema of the 1930s and early 1940s. He was married to the famous stage actress Tina Di Lorenzo, with whom he also often acted together.

Tina Di Lorenzo
Italian postcard by NPG, no. 23. Photo: Varischi Artico & C., Milano. Sent by mail on 18-12-1903. Tina Di Lorenzo.

Tina Di Lorenzo
Italian postcard by NPG, no. 39. Photo: Varischi Artico & C., Milano. Tina Di Lorenzo.

Lidia Gauthier
Italian postcard by NPG, no. 3. Photo: Varischi Artico & C., Milano.

Lidia Gauthier (?-?) is a little-known Italian stage actress who in the 1900s though knew a certain reputation and was portrayed by photo studios such as Varischi Artico. She acted e.g. at the stage company of Teresa Mariani, where Gianna Chiantoni was the leading actress.

Elisa Severi
Italian postcard by NPG, no. 4. Photo: Varischi Artico & C., Milano.

Elisa Severi (1872-1930) started as a stage actress. She joined the Drammatica Compagnia Palladini-Talli in 1894, and headed a company with Oreste Calabresi for the 1905-1906 season, with Mercedes Brignone as one of the company's other actresses. Severi appeared in twenty silent films between 1913 and 1921. She was the grandmother of the famous film director Mario Monicelli.

Giulia Cassini Rizzotto
Italian postcard by NPG, no. 10. Photo: Varischi Artico & C., Milano.

Giulia Cassini Rizzotto (1865-1943) was an Italian actress and film director, kindergarten teacher, novelist, translator and writer. She appeared in many films in Italy including Malombra (1917) and Fabiola (1918) and directed five films herself. She was married to the actor Alfonso Cassini.

Sources: Giovanna Ginex (Varischi e Artico fotografi a Milano: i primi decenni del secolo), Silvia Paoli (Lo studio e laboratorio fotografico Artico, Rivista di storia e fotografia, no. 24, II, december 1996), Max Hochstetler (Luminous Lint), and Claudia Morgan (Commune di Trieste) (Italian).