1988's Isn't Anything was good enough to inspire an entire scene
of My Bloody Valentine sound-alikes, but Loveless' greatness proved that the
band was inimitable. After two painstaking years in the studio and nearly
bankrupting their label Creation in the process, the group emerged with their
masterpiece, which fulfilled all of the promise of their previous albums. If
Isn't Anything was the Valentines' sonic blueprint, then Loveless saw those
plans fleshed out, in the most literal sense: "Loomer," "What
You Want," and "To Here Knows When’s” arrangements are so lush,
they're practically tangible. With its voluptuous yet ethereal melodies and
arrangements, Loveless intimates sensuality and sexuality instead of stating
them explicitly; Kevin Shields and Bilinda Butcher's vocals meld perfectly with
the trippy sonics around them, suggesting druggy sex or sexy drugs. From the
commanding "Only Shallow" and "Come in Alone" to breathy
reflections like "Sometimes" and "Blown a Wish," the album
balances complexity and immediately memorable pop melodies with remarkable
self-assurance, given its difficult creation. But Loveless doesn't just perfect
the group's approach, it also hints at their continuing growth:
"Soon" fuses the Valentines' roaring guitars with a dance-inspired
beat, while the symphonic interlude "Touched" suggests an updated
take on Fripp and Eno's pioneering guitar/electronics experiments. These
glimpses into the band's evolution make Shields' difficulty in delivering a
follow-up to Loveless even more frustrating, but completely understandable;
the album's perfection sounded shoegazing's death-knell and raised expectations
for the next My Bloody Valentine album to unreasonably high levels. Though
Shields' collaborations with Yo La Tengo, Primal Scream, J Mascis, and others were
often rewarding, they were no match for Loveless. However, as My Bloody
Valentine fans (and, apparently, Shields himself) will attest, nothing is.