Starting with a nuttily bombastic synth intro (courtesy
of Squeeze's Jools Holland!) which sounds just like the music punk was supposed
to be destroying might seem an unusual move for a band founded by the guy who
chronicled the original London explosion. But it's that very contrariness in
Mark Perry which made the original Alternative TV such a thrilling prospect,
and which makes The Image Has Cracked an unfairly neglected classic from the
late-'70s upheaval. Seizing on the promise of punk as being a new means of
expression rather than a new set of musical rules to be adhered to, Perry,
along with a solid-enough band, whip up a series of incendiary pieces that
explore as much as they thrash, caught somewhere between the Fall's divine
ramalama and three-chord snarls. "Alternatives" captures the tense
spirit of the band's work perfectly, a live recording where over a gentle
groove Perry invites audience members to come up and "use the
soapbox," only to have a bunch of chancers and screamers talk a lot about
nothing much at all, until Perry spits vitriol at a pair of people in a
punch-up and complains about "diluted shit." As an expression of
going down defiant while punk became a new fashion, it's fierce and brilliant.
A good half of the album comes from the same concert, including the harrowing
final track, "Splitting in Two," as perfect a capturing of
nails-dug-in-flesh paranoia and indecision as anything in music history,
revived as a live favourite years later by the Chameleons. The studio cuts
include a solid run-through of Zappa's "Why Don't You Do Me Right?"
and the closest ATV ever came to an anthemic single, "Action Time
Vision."