We have witnessed time and time again, attempts from new artists to make a breakthrough each year. Some succeed, but many prove that music as a profession is not as easy as it seems. To survive as a musician in modern times is as easy as shopping on Black Friday ; Not a simple task. The division of genres make an easy target for hipster's crazed opinions, often damaging a reputation or two. Marketing strategies; The key to a successful career. A catchy hook/bridge, controversial lyrics, and a mixture of genres can gain the attention needed to fuel a ride to the top. The golden ticket needed, may have landed in the right person's lap at the right time... when Hip-Hop freshman, Kendrick Lamar decided to leave his mark on the ever-so-popular chart-topping single "Pumped Up Kicks" by Foster The People . Lamar proved his infinite potential earlier this year when he released his first charting digital album Section.80 . The Cali native stirred up heavy media buzz by di...