Hello Kitty: 50 years of style and friendship
The rise of a global icon and its economic and commercial impact
In 2024, Hello Kitty celebrated its 50th anniversary, solidifying its presence as a global icon of fashion, beauty, and culture. Created by Sanrio in 1974, Hello Kitty started as a simple character, but its message of friendship, positivity, and inclusion transformed it into a cultural phenomenon. Over the decades, the mouthless kitten with a red bow has transcended the status of a children's mascot to become a figure present in more than 130 countries, with over 50,000 different products, ranging from toys and accessories to luxury items and beauty collaborations.

