Original Released on LP Reprise RS 6248
(US, April 1967)
The story of the Electric Prunes is the classic tale of a group plucked from obscurity. A group of friends from Taft High School in Los Angeles were practicing in a garage one day, when a passing real estate agent heard them and was inspired to introduce the group to her friend, RCA studio engineer Dave Hassinger. Hassinger believed the group had talent, but lacked songwriting ability, and so brought in professional songwritters Annette Tucker and Nancie Mantz. This pair had originally penned the LP’s title track as a slow piano ballad, but the group’s interpretation, inspired by the hippy scene of the day, was a fuzz-and reverb-soaked trip into the fantastical. Double-tracked vocals and echoes added to its soaring sound and led to the track’s release as a single (it reached Nº 11 in the U.S. charts). This swiftly led to the recording of an album (mostly of Mantz/Tucker material) with the Reprise label. Their follow-up single “Get Me To The World On Time” was a similarly lush psychedelic affair, but failed to re-create the commercial success of their debut. The album sold well on both sides of the Atlantic, certainly equaling sales of contemporaries such as Jefferson Airplane and so, at least at the start, the Prunes were viewed as the frontrunners of the burgeoning West Coast psychedelic scene. Years later, the large number of copies of their album that became cheaply available in second-hand markets in the States led to them becoming a huge influence on garage punk bands of the 1970s such as the MC5 and The Stooges (Craig Reece on “1001 Albums You Must Hear Before You Die”).