John Barrymore played the sinister Svengali in Warner Bros. 1931 film of the same name. This photograph is from the May 1931 issue of THE NEW MOVIE magazine and it appeared the same month the film was released.
There is no photo credit given, but it was most probably shot by either Irving Lippman or Buddy Longworth, both listed as still photographers for the film. Barrymore's makeup is by Johnny Wallis.
Also with a part in this story of hypnotism and mind control is Bramwell Fletcher, who, just a year later, would go into fatal hysterics after seeing THE MUMMY come to life.