Showing posts with label Procter and Gamble. Show all posts
Showing posts with label Procter and Gamble. Show all posts

Saturday, July 28, 2007

Sergeant Pepper’s Lonely Parts Club

Many Nappy Returns

Much to the chagrin of Fab Four fans, a classic Beatles song about peace is now being used to sell diapers. Procter and Gamble are using "All You Need Is Love" in their Luvs diaper campaign – but won’t reveal how much it paid for the song, which was re-recorded by a studio group. Sony and Michael Jackson hold the copyright to the song, and they don't need permission from the surviving Beatles or their heirs to licence the song. A spokesman for Paul McCartney declined to comment.