Showing posts with label R2D2. Show all posts
Showing posts with label R2D2. Show all posts

Saturday, March 17, 2007

Mail For Ann Droid? Post It Here

Thanks A Slot For The Letters, R2D2

Star Wars post boxes - what a great idea. But the big problem with this plan lies not in persuading people to post their letters in these commemorative post boxes; the big problem will be making sure that no one nicks them as souvenirs. Post boxes across the US are to be dressed up as R2D2, to celebrate 30 years since the release of the sci-fi series' first outing. Some 400 boxes will get the new look, including outside Hollywood's Grauman Chinese Theatre, one of the first cinemas to screen the historic film in 1977.
According to Forbes.com, the makeover is part of a postal campaign for the announcement of a surprise stamp on 28 March. A special stamp to commemorate the release of the first film was issued by the US Postal Service in May 1977.
Chief marketing officer Anita Bizzotto said the robot postboxes are a "little teaser" for its announcement later this month. ``When you look at a mailbox, the resemblance to R2-D2 is too good to pass up said Ms Bizzotto. The USPS website is running a clip from Star Wars in which robot C-3PO asks: ``R2D2, where are you?'' In the next shot, someone is seen slotting a letter into the little beeping robot.

FOOTNOTE: What about a C3POST office?