Great Moments In Bad Marketing

Proving that I'm not just harping on DC these days...

Axel Alonso, I know you're new to this editor-in-chief business...

...but maybe, just maybe, comparing your new big event to Civil War--the bloated, terribly late shipping, non-sensical, pretty-much-reviled-even-though-it-sold-a-lot-series--may not be the wisest idea.

Plus, it sorta denigrates Schism, doesn't it? Declaring it "the X-Men's Civil War" implies a) that it's not a terribly original idea; and b) that X-Men have to compare themselves to other events in order to sell. What's next--the X-Men's Secret Invasion? The X-Men's Armageddon 2001?

Maybe you should run the next ad by Joe Q for some advice before you sign your name to it...