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Showing posts with label Kellogg's Cereal Premium. Show all posts
Showing posts with label Kellogg's Cereal Premium. Show all posts

Saturday, May 10, 2025

Tiny Boats: A Fascinating Peek at Some Really Small Toy Boats - Pt 5 Elmar No. 52 Rocket Launching Aircraft Carrier Kellogg's Cereal Premium - Green and Red HP

Now here's one of the better cereal premiums from back in the day. The toys included inside the boxes of cereal were okay, but the mail in premiums were usually much better and this one, offered by Kellogg's and made by Elmar, was definitely cool, and featuring a rocket launching device. The instructions in the low-res photo are fuzzy, but it appears that you would insert a rocket into the large red barrel, then push down on the red airplane to launch. Either that or the missile locked into place and pulling on the plane launched it. I guess I'll never know for sure until a complete one comes my way. It measures: 6" (15.24cm) L x 2" (5.08cm) W x 1.375" (3.49cm) H. Be Blessed and Relish Life! Ed

Culled from the Internet


















Tuesday, November 5, 2024

Kellogs Sugar Smacks Moon Exploration Car (aka MOLAB) - Orange HP (1969)

The MOLAB (Mobile Lunar Laboratory) - made in toy form for Kellogg's - was just one of several Lunar rover designs being passed around during the 1960s. Cereal and toy companies were hopping on the space and moon exploration bandwagon and a plethora of really awesome toys came out during that period. Kellogg's was no exception and they offered a beautiful line of small moon exploration cereal premiums. The toys themselves were apparently made by R&L of Australia, who made cereal premium toys for several cereal brands. Enjoy! Opa Fritz

NASA's MOLAB concept vehicle
Courtesy: History Link

Grumman's MOLAB
Courtesy: Auto Evolution

The Kellogg's toy version more closely resembles the artwork for 'Rocket Stories' magazine by Alex Schaumberg
MOLAB cover art by Alex Schomburg 


The complete range of Kellogg's Moon exploration cereal premiums. Man would I love to have these!

The MOLAB - like the Chex cereal premiums previously posted - is small. My sample came as part of a job lot and is missing all four of the main wheels. A GIANT Plastics spaceman is shown here for comparison.














Saturday, January 27, 2024

It's A Small World After All: Kellogg's Corn Flakes 1956-57 Fire Engine Set - Kellogg's Fire Dept.(K.F.D.) - Fire Chief's Car

Here's the first vehicle in the K.F.D. series, the Fire Chief's car. These photos were taken a l-o-n-g time ago when I had yet to establish the 12-position photo essay I use for the most part today. Still, there are enough pics to show the outlines and details. I believe these may have been made by F&F, a company well known for making cereal premiums and specifically small-sized vehicles. However, I'm not 100% sure so any real confirmation would be helpful.  Enjoy! Opa Fritz







Saturday, October 28, 2017

Kellogg's (Maybe) 1920s (Maybe) Cereal Premium (Quite Possibly) Fort - Pt 1

It's been a while since I've posted any vintage paper but as I was going through one of the boxes with paper stuff I ran across this thing again which I got seven years ago. The original paperwork was still with it and the seller described it as a "1920's Kellogg's Cereal Premium Log House". yeah, okay, log house huh? (some people's kids!) It's a fort, obviously a fort. It may very well be a Kellogg's mail-in premium but none of the pieces are marked. Any marking would have been on the surrounding cardboard from which the pieces would have been punched out. 1920's? - I just don't know. Any help positively identifying this thing would be appreciated. Also, I have no idea if this was a generic structure or was it based on an actual fort?

Assembling it was a bear for several reasons:
-Most tabs were broken off causing me to lean several pieces against each other so as to be able to photograph the assembly
-It uses tab-&-slot construction and the surviving tabs have become flimsy. Having lost their firmness the tabs no longer fit into the slots easily
- The outer wall (or 'fence' as it is referred to on the pieces themselves) pieces don't join at right angles. The two corner towers have slots cut into them for the inner walls and outer wooden fence The two slots are way too close to each other and cause the outer fence to be skewed as you'll see in the photos. I believe that, if the tabs for the fence were spaced further away from the wall tabs, the fence itself would have assembled in a more correct manner. All the tabs were carefully matched to their appropriate slots so the parts were assembled in the correct order.

As shown in the photos, the fort consists of an inner keep or courtyard with a separate flag stand and an outer 'fence'. The overall footprint is ca 17 1/2" (44.45cm) square. The inner courtyard  is 13 1/2" (34.29cm) square and the corner towers are 6" (15.24cm) H. The doors are 35mm high but that would mean any figures meant to go with this would need to be around 30mm tall - a non-standard size to be sure by today's pre-occupation (obsession?) with scale and size. If it were a cereal premium from back in the '20s none of that would have mattered anyway to the manufacturer.

Our next post will be scans of the individual components. Until then - Enjoy! Opa Fritz and Oma Bettina

The front gatehouse
Here's an interesting detail - there's no way to get into the compound! Behind the front fence is the gatehouse, yet there is no gate to allow people to enter tharough the fence!! That detail was omitted in the artwork. DOH!


A drone's-eye view from the gatehouse showing the courtyard's inner detail including the flag stand



The wall to the immediate left of the gatehouse wall
No entryway here


A drone's-eye view from the left side



Here's the back side, or what I've come to refer to as the Chapel Wall because the 'stone' structure resembles a small on-site chapel (the front of the 'Chapel' can be seen in the drone's-eye view of the gatehouse wall)

You'll notice there's no entryway here either


A drone's-eye view of the Chapel Wall



The wall to the immediate right of the gatehouse
Still no entryway



A bird's eye view of the fort. The skewed walls are readily apparent here.




You see how the slots for the inner wall and outer fence are so close together? Had they made the fence slot further apart, perhaps eveything would have assembled more squarely


These Giant of Hong Kong Western pieces are a tad too small but still look okay


A Giant of Hong Kong HO scale figure by one of the doors. he's just a little too short but not by much!