Now here's one of the better cereal premiums from back in the day. The toys included inside the boxes of cereal were okay, but the mail in premiums were usually much better and this one, offered by Kellogg's and made by Elmar, was definitely cool, and featuring a rocket launching device. The instructions in the low-res photo are fuzzy, but it appears that you would insert a rocket into the large red barrel, then push down on the red airplane to launch. Either that or the missile locked into place and pulling on the plane launched it. I guess I'll never know for sure until a complete one comes my way. It measures: 6" (15.24cm) L x 2" (5.08cm) W x 1.375" (3.49cm) H. Be Blessed and Relish Life! Ed
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Saturday, May 10, 2025
Tuesday, November 5, 2024
Kellogs Sugar Smacks Moon Exploration Car (aka MOLAB) - Orange HP (1969)
The MOLAB (Mobile Lunar Laboratory) - made in toy form for Kellogg's - was just one of several Lunar rover designs being passed around during the 1960s. Cereal and toy companies were hopping on the space and moon exploration bandwagon and a plethora of really awesome toys came out during that period. Kellogg's was no exception and they offered a beautiful line of small moon exploration cereal premiums. The toys themselves were apparently made by R&L of Australia, who made cereal premium toys for several cereal brands. Enjoy! Opa Fritz
Saturday, January 27, 2024
It's A Small World After All: Kellogg's Corn Flakes 1956-57 Fire Engine Set - Kellogg's Fire Dept.(K.F.D.) - Fire Chief's Car
Here's the first vehicle in the K.F.D. series, the Fire Chief's car. These photos were taken a l-o-n-g time ago when I had yet to establish the 12-position photo essay I use for the most part today. Still, there are enough pics to show the outlines and details. I believe these may have been made by F&F, a company well known for making cereal premiums and specifically small-sized vehicles. However, I'm not 100% sure so any real confirmation would be helpful. Enjoy! Opa Fritz
Saturday, October 28, 2017
Kellogg's (Maybe) 1920s (Maybe) Cereal Premium (Quite Possibly) Fort - Pt 1
Our next post will be scans of the individual components. Until then - Enjoy! Opa Fritz and Oma Bettina