The MOLAB (Mobile Lunar Laboratory) - made in toy form for Kellogg's - was just one of several Lunar rover designs being passed around during the 1960s. Cereal and toy companies were hopping on the space and moon exploration bandwagon and a plethora of really awesome toys came out during that period. Kellogg's was no exception and they offered a beautiful line of small moon exploration cereal premiums. The toys themselves were apparently made by R&L of Australia, who made cereal premium toys for several cereal brands. Enjoy! Opa Fritz
NASA's MOLAB concept vehicle
Courtesy: History Link
Grumman's MOLAB
Courtesy: Auto Evolution
The Kellogg's toy version more closely resembles the artwork for 'Rocket Stories' magazine by Alex Schaumberg
MOLAB cover art by Alex Schomburg
The complete range of Kellogg's Moon exploration cereal premiums. Man would I love to have these!
The MOLAB - like the Chex cereal premiums previously posted - is small. My sample came as part of a job lot and is missing all four of the main wheels. A GIANT Plastics spaceman is shown here for comparison.