Skip to main content

Posts

Showing posts with the label 1952 Wheaties

A reason to eat my Wheaties

When I was a kid, I drew a line on the breakfast table between the cereals that were edible and the cereals that clearly were not. On the side of "fun to eat" was Cap'n Crunch, the Monster Trio (Count Chocula, Frankenberry and Boo Berry), Corn Pops, Sugar Smacks (dig 'em), Magically Delicious Lucky Charms, Coo-Coo For Cocoa Puffs, and Fruity and Cocoa Pebbles. On the side of "that's not food" were dreaded concoctions like Product 19, Rice Krispies, Corn Flakes and Wheaties. Wheaties was the worst. I refused to eat it. My brother, though, was a cereal nut. He'd eat just about every brand. He'd willingly get up at 7 a.m. (this is when he was a teenager, mind you) and also willingly pour a big bowl of Product 19. It was sad. He'd also eat Wheaties. And claim to like it. I figured it had to be because of the athletes. Bruce Jenner was on the Wheaties box at that time and it was a huge deal. General Mills had worked long and hard ...