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Showing posts with the label free advertising

Awesome night card, pt. 199: another reason for closeups

It's that time of year when I begin to put the past year's uncompleted sets away (thanks a lot, Topps). I take them from their stacks on a desk and store them in boxes. While leafing through the cards, I took note of this excellent night card item, and of course the Budweiser sign displayed prominently in the background. "Silly Topps," I said to myself, shaking my head internally (yes, it can be done). "Handing out free advertising again." I've noted this at least a billion times before, and devoted an entire post to it a couple of times . Each occasion I mentioned that there is a ton of advertising in ballparks, even more so than 20 or 30 years ago, and that it's impossible for the ads not to appear on cards these days. But it's also possible that there is a deal between Topps and advertisers to get those ads on cards. But as I was going through the 2013 base set, I began to notice that there weren't as many ads in the background...