Night Owl Cards

Perhaps because I write headlines for a living, I am sensitive to the titles that are selected for insert series in card sets. The mission for the writer of sports headlines and the thinker-upper of titles for insert series is rather similar. You're trying to come up with something that sums up an idea or theme and you're trying to make it snappy and memorable. If you can make it fun, well then, you're living right. It's not easy. Writers are constantly complaining about the headlines slapped on their stories, but headline writing is honestly one of the most difficult tasks in the journalism profession. I guess that causes me to wonder whether writing titles for insert series is one of the most difficult jobs in the card-producing profession. Because, given some of the titles that I've seen, a few folks aren't taking their job all that seriously. While leafing through my Standard Catalog of Baseball Cards, the thought came to me: "good gracious, there h...