We bloggers often characterize folks who comment or trade but don't have a card blog of their own as "readers." It's an odd description. The bloggers who comment and trade are readers, too. At least I assume they're reading my stuff. But how else am I going to describe the non-blogger? I can't say "non-blogger Art sent me some cards." That sounds weird. And a little accusatory. I can't say, "this dude who I don't know contacted me and wanted to trade me some cards." That's true, but it's also awkward. "Reader" is a little catch-all phrase and it also makes me feel good. This person is reading my stuff even though he doesn't have a blog of his own, even though he is not invested in the online card community. He just wants to read my stuff! If you have a successful blog, you need these kind of "readers." They give your blog the stamp of approval. I am fortunate enough to see quite a few ...
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