If you were collecting four years ago, you probably remember the Topps Million Card Giveaway promotion. In terms of a marketing ploy, I think it accomplished what it set out to do. It got people to talk about the promotion and Topps. For all of the glitches, hiccups and 1987 Bryan Clutterbuck cards, it was successful with collectors because of the allure of free cardboard. I visited the Million Card Giveaway site quite often that year and even though I moaned quite a bit about unlocking junk wax cards and free cards that weren't really free, I still have some cards that I won and ordered from that site. And some other cards that I won were sent to fellow collectors in exchange for cards that I wanted. In short, the Million Card Giveaway promo worked because it got me to pay attention to it. Since then, there have been similar online promotions each year. And I have paid a decreasing amount of attention to them as each year passed. I can't even tell you what a couple...
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